Lessons
Introduction
1Welcome
03:36 2Tools Required
01:38 3History Of Logos
00:53 4Inspiration
03:00 5Identity And Brand Ecosystem
01:37 6Creative Proceses
01:04 7Things To Avoid
02:39Quiz: Introduction
Getting Started
9Logo Fundamentals
00:58 10Types Of Logos
03:27 11General Terminology
01:56 12The Creative Brief
02:12 13Research
08:05 14Quiz: Getting Started
Ideation
15Word Lists And Mindmapping
02:47 16Doodles
01:28 17Initial Sketches
01:42 18Choosing A Visual Approach
01:22 19Color Considerations
04:35 20Quiz: Ideation
Approach 1: Vector Monogram
21From Sketch To Comp
04:33 22Illustrator Drawing Tips
08:49 23Making A Monogram
05:31 24Flexibility
01:27 25Typography
07:35 26Quiz: Approach 1: Vector Monogram
Approach 2: Handmade Combination Mark
27Refining Your Sketch
11:15 28Brush Tool Basics
11:03 29Adding Color
09:09 30Vectorizing
07:14 31Adding Texture
05:46 32Quiz: Approach 2: Handmade Combination Mark
Approach 3: Logotype
33What Not To Do
01:48 34Picking The Right Font
02:17 35Manipulating Fonts
13:14 36Quiz: Approach 3: Logotype
Partnering with The Client
37Be Your First Critic
02:03 38Presentation Tips
05:23 39How To Handle Feedback
01:05 40Delivering Final Files
07:23 41Quiz: Partnering with The Client
Conclusion
42Conclusion
01:39Final Quiz
43Final Quiz
Lesson Info
General Terminology
now let's talk about general terminology to consider when presenting work to the client an option or a design iteration is not a concept. This is a common misnomer used in ad agencies all the time and it's a personal pet peeve of mine. I remember being at work one day and my boss asked for 10 concepts for a client meeting that we were having later the same day. That shocked me as a young designer and I realized that he was really asking me for layout options, not concepts, concepts are hard to do concepts really involved deep thought and they involve a lot of planning but a layout option that can happen relatively quickly. So it's very important to understand the difference. A concept is usually an idea or a statement that comes from a brainstorm session. Sometimes it could also come from a stroke of brilliance, could be that great idea you had in the shower, It could be something that you thought of while you're running on the treadmill. But the important thing is that it's an idea, i...
t's not a layout and it's not a version of a design. You're exploring to me, a concept has to be more than just showing a variation on the logo. There has to be some meaning behind it or a clever visual trick the idea to use two letter SEs in the word cycle to represent the tires on a bicycle is a concept but just showing color variations of one logo is not a concept I've heard so many times and some of the advertising jobs I've had show me all of your concepts when really they're talking about. Show the blue logo, the red logo and the green logo. Those are not concepts. Those are just variants or variations of the same logo concepts can come from visual ideas as well as cognitive ideas. Visual ideas focus on form and they tend to use shapes and imagery and clever ways. Cognitive ideas usually suggest deeper meaning or messaging. And they can do this by employing humor or cleverness.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Anna
This logo design course was great! It provided clear, practical insights and boosted my design skills significantly. Highly recommend!
Brad Studio
Simply amazing. Thank you so much!
Lily Osa
Amazing course, Really helped me a lot. Thank you