Lessons
Introduction
1Welcome
03:36 2Tools Required
01:38 3History Of Logos
00:53 4Inspiration
03:00 5Identity And Brand Ecosystem
01:37 6Creative Proceses
01:04 7Things To Avoid
02:39Quiz: Introduction
Getting Started
9Logo Fundamentals
00:58 10Types Of Logos
03:27 11General Terminology
01:56 12The Creative Brief
02:12 13Research
08:05 14Quiz: Getting Started
Ideation
15Word Lists And Mindmapping
02:47 16Doodles
01:28 17Initial Sketches
01:42 18Choosing A Visual Approach
01:22 19Color Considerations
04:35 20Quiz: Ideation
Approach 1: Vector Monogram
21From Sketch To Comp
04:33 22Illustrator Drawing Tips
08:49 23Making A Monogram
05:31 24Flexibility
01:27 25Typography
07:35 26Quiz: Approach 1: Vector Monogram
Approach 2: Handmade Combination Mark
27Refining Your Sketch
11:15 28Brush Tool Basics
11:03 29Adding Color
09:09 30Vectorizing
07:14 31Adding Texture
05:46 32Quiz: Approach 2: Handmade Combination Mark
Approach 3: Logotype
33What Not To Do
01:48 34Picking The Right Font
02:17 35Manipulating Fonts
13:14 36Quiz: Approach 3: Logotype
Partnering with The Client
37Be Your First Critic
02:03 38Presentation Tips
05:23 39How To Handle Feedback
01:05 40Delivering Final Files
07:23 41Quiz: Partnering with The Client
Conclusion
42Conclusion
01:39Final Quiz
43Final Quiz
Lesson Info
Tools Required
Now we're going to talk about the tools required for the course. You're going to need adobe creative cloud, preferably 2019 but any version should be fine. The main programs we're going to use our Photoshop illustrator a little bit of in design and I think with that you should be okay. Photoshop is used for image manipulation in design is used for composing pages, primarily presentations for this course. Most logo design is done in illustrator which is a powerful vector drawing and shape manipulation tool. You're also going to need a notebook with either a pen or a pencil. And I know that in the modern digital age a lot of people don't really use a pen and paper anymore. But I find that it's really important to get your ideas out there in that form. But the good news is you don't necessarily have to go analog. You can use digital drawing tools like awake, um tablet or ipad or another tablet device with a stylist and an app called procreate that a lot of letters and illustrators really ...
find useful. Also you might want to consider using a tracing paper and a marker. This is for certain types of logos that are rough and handmade and it's not going to apply to all assignments or even to most assignments but it's just a tool to refine handmade sketches. So that's optional. Some of the lessons are going to include onscreen demonstrations and for those I'll include downloadable starter files. Those are just incomplete projects that you guys can complete with me as we go through the lesson. Alternatively you can use real world client assignments instead of using the examples that I've provided. So feel free, it's totally up to you.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Anna
This logo design course was great! It provided clear, practical insights and boosted my design skills significantly. Highly recommend!
Brad Studio
Simply amazing. Thank you so much!
Lily Osa
Amazing course, Really helped me a lot. Thank you