Lessons
Introduction
1Welcome
03:36 2Tools Required
01:38 3History Of Logos
00:53 4Inspiration
03:00 5Identity And Brand Ecosystem
01:37 6Creative Proceses
01:04 7Things To Avoid
02:39Quiz: Introduction
Getting Started
9Logo Fundamentals
00:58 10Types Of Logos
03:27 11General Terminology
01:56 12The Creative Brief
02:12 13Research
08:05 14Quiz: Getting Started
Ideation
15Word Lists And Mindmapping
02:47 16Doodles
01:28 17Initial Sketches
01:42 18Choosing A Visual Approach
01:22 19Color Considerations
04:35 20Quiz: Ideation
Approach 1: Vector Monogram
21From Sketch To Comp
04:33 22Illustrator Drawing Tips
08:49 23Making A Monogram
05:31 24Flexibility
01:27 25Typography
07:35 26Quiz: Approach 1: Vector Monogram
Approach 2: Handmade Combination Mark
27Refining Your Sketch
11:15 28Brush Tool Basics
11:03 29Adding Color
09:09 30Vectorizing
07:14 31Adding Texture
05:46 32Quiz: Approach 2: Handmade Combination Mark
Approach 3: Logotype
33What Not To Do
01:48 34Picking The Right Font
02:17 35Manipulating Fonts
13:14 36Quiz: Approach 3: Logotype
Partnering with The Client
37Be Your First Critic
02:03 38Presentation Tips
05:23 39How To Handle Feedback
01:05 40Delivering Final Files
07:23 41Quiz: Partnering with The Client
Conclusion
42Conclusion
01:39Final Quiz
43Final Quiz
Lesson Info
Conclusion
congratulations you made it through. I hope you've learned a lot of tips tools and techniques to guide you through your next logo design project. We covered some basic history, looked at samples of great work to find and explain key terms and explored a proven and rock solid creative process that can be used for any and all logo assignments. We discussed the importance of the creative brief research, ideation, sketching techniques, color considerations, finishing techniques in Photoshop and illustrator typography guidelines, interfacing with the client presentation tips and proper exporting of final deliverables. Remember always be bold and inquisitive. Keep looking at great work and borrow what speaks to you without plagiarizing. Armed with all of this knowledge and confidence, you're now ready to design top quality, strategically sound, conceptual and award caliber logos. Go to the fiber platform today so you can set up a gig and find some new clients to impress. You can also check o...
ut the other great courses they have to offer to continue to expand your creative arsenal. I'm Mark Sposato, Designer, art director, filmmaker and educator. I had a lot of fun sharing my knowledge with you and I hope you enjoyed the experience. Thank you so much for taking this ride with me. That's all the time I have. I'm actually on a logo deadline right now, so I better get started. Yeah. Mhm
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Lily Osa
Amazing course, Really helped me a lot. Thank you
Udesh Designs
Great! highly recommended this course for all designers.
Agatha Munson
Student Work
Related Classes
Graphic Design