Logo Design Fundamentals
Mark Sposato
Lessons
Introduction
1Welcome
03:36 2Tools Required
01:38 3History Of Logos
00:53 4Inspiration
03:00 5Identity And Brand Ecosystem
01:37 6Creative Proceses
01:04 7Things To Avoid
02:39Quiz: Introduction
Getting Started
9Logo Fundamentals
00:58 10Types Of Logos
03:27 11General Terminology
01:56 12The Creative Brief
02:12 13Research
08:05 14Quiz: Getting Started
Ideation
15Word Lists And Mindmapping
02:47 16Doodles
01:28 17Initial Sketches
01:42 18Choosing A Visual Approach
01:22 19Color Considerations
04:35 20Quiz: Ideation
Approach 1: Vector Monogram
21From Sketch To Comp
04:33 22Illustrator Drawing Tips
08:49 23Making A Monogram
05:31 24Flexibility
01:27 25Typography
07:35 26Quiz: Approach 1: Vector Monogram
Approach 2: Handmade Combination Mark
27Refining Your Sketch
11:15 28Brush Tool Basics
11:03 29Adding Color
09:09 30Vectorizing
07:14 31Adding Texture
05:46 32Quiz: Approach 2: Handmade Combination Mark
Approach 3: Logotype
33What Not To Do
01:48 34Picking The Right Font
02:17 35Manipulating Fonts
13:14 36Quiz: Approach 3: Logotype
Partnering with The Client
37Be Your First Critic
02:03 38Presentation Tips
05:23 39How To Handle Feedback
01:05 40Delivering Final Files
07:23 41Quiz: Partnering with The Client
Conclusion
42Conclusion
01:39Final Quiz
43Final Quiz
Class Description
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Know essential design terminology, types of logos and how to tackle a creative brief.
- Navigate client relationships and d proper file handoffs.
- Build a vector monogram, logotype, and a handmade combination mark from scratch.
- Customize a wordmark and design a logo fit for a responsive world.
- Understand identity and its place in the brand ecosystem.
- Formulate and manage a successful logo design creation process.
- Use wordlists and mindmapping to assist the ideation process.
- Choose a visual approach that is strategic and appropriate for the project.
- Take your sketches and turn them into comps in Adobe Illustrator CC.
ABOUT MARK'S CLASS:
Logos are everywhere you look and while it’s easy to take them for granted, they’re the most powerful and pure expressions of graphic design. A brand’s logo is arguably the most important element of it’s visual identity, encompassing what the brand stands for in one unique symbol. That’s why logo design is one of the most in-demand skills today.
Learn a sure-fire process that will enable you to confidently design impactful logos including insider tips, tools, techniques, resources and best practices to get you started. This class provides a framework for concept generation that will give your creative mind the structure and freedom to soar to new heights.
Regardless of skill, talent level or experience, by the end of this class, you’ll be able to tackle any logo project with skill and precision.
WHAT YOU WILL LEARN:
- The anatomy of a logo and how to design 3 different types
- The complete history of logos and essential definitions
- How to avoid the common pitfalls of logo design in your work
- How to get to know your client and their competition by performing in-depth research
- The value of doodles and sketching to the ideation process
- All about color theory and color considerations in logo design
- How to create a monogram in Adobe Illustrator CC
- How typography relates to logo design and how to pick and manipulate fonts
- How to refine sketches and take them to the next level with expert Adobe Illustrator
- Drawing tips
- Brush tool basics, vectorizing, and adding color and texture to your logo in Illustrator
WHO THIS CLASS IS FOR:
- Designers and illustrators wanting to create logos
- Logo and brand identity designers wanting to enhance their existing skills
- Freelancers wanting to add Logo Design to their skillset
- Digital marketers and brand managers wanting to expand into logo design
- Anyone wanting to start a professional career in the world of logo design
- Digital nomads looking for work that they can do from anywhere in the world
- All levels of experience
SOFTWARE USED:
Adobe Illustrator CC
ABOUT YOUR INSTRUCTOR:
Award-winning multidisciplinary graphic designer and educator at the School of Visual Arts with 10+ years of experience as an advertising creative. Mark has been recognized by Graphis, HOW, CMYK Magazine, Creative Quarterly and LogoLounge.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Lily Osa
Amazing course, Really helped me a lot. Thank you
Udesh Designs
Great! highly recommended this course for all designers.
Agatha Munson
Student Work
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Graphic Design