Lessons
The Authority Platform
1Class Introduction
08:09 2Generations Matter in the Way You Sell
09:34 3Business Has Changed
22:52 4Move From Selling to Serving to Solving
19:51 5The Authority Platform
19:20 6Your Elevator Pitch
06:26 7Stop Selling and Start Connecting
32:48Hot Seat - Elevator Pitch
27:09 9About Beate
07:42 10Platform Building Overview
16:49 11How to Cut Through the Noise
15:17 12Interview with Andrea Reindl
24:14 13Workshopping
18:47 14Questions
05:50 15Why Peer Approval Matters
09:56 16Creating a Word of Mouth Campaign
22:30 17Hot Seat - Word of Mouth Campaign
41:54Social Networks
18The Why of Social Networking
12:17 19How to Build Influence
24:24 20How to Tell Your Story
26:50 21Hot Seat: Put Your Story Together
19:37 22Finding Your Voice
04:18 23Where to Find Topics for Blogging
16:05 24The Blogging Formula
11:37 25The Blogging Amplification Model
18:53 26Workshopping - Blogging
21:30 27Your Personal Brand
09:05 28The Fab Five Social Networks
23:46 29How to Use the Five Social Networks
35:17 30YouTube
10:53 31What You Can and Can't Post
06:32 32LinkedIn Overview
13:44 33Skype Interview - Clint Evans
22:39 34How to Build Your Profile
23:36 35LinkedIn Links to Group
10:23 36Top of Mind Awareness and Misconceptions
10:26Lead Generation
37Your Website is More Than a Portfolio
33:56 38The Call to Action
08:33 39Hot Seat - Unique Selling Proposition
24:36 40Workshopping - Unique Selling Proposition
12:04 41What is a White Paper
13:13 42Why You Need a White Paper
18:45 43Skype Guest - Uros Rojc
29:58 44Be The Authority
10:29 45Misconceptions about Media Relations
17:59 46Skye Guest - Shannon Rose
38:26 47Workshopping - PR Pitch
21:31 48Great Leaders are Made, Not Born
10:14 49The Authority Playbook
59:11 50Accountability and Review
12:34Lesson Info
What You Can and Can't Post
We have these ten fundamental sea on patient of forty six now I want you go to page forty seven in the work but this is another workbook exclusive this is the video formula german engineered as always so on the type of videos that I do and on the type of videos that I think you will be doing it is important to use this formula it's got to be personal you have two related to you know some you know I'm here today because why? Because I'm telling you something while I'm telling you this because something happened so this is the reason I'm doing this video then we have you have to introduce yourself remember the elevator pitch but this goes here now so that's an instant attention grabber and then you know, use the other ones what we're talking about following exactly this formula and at the end we have a call to action what actually want you what do you want them to do now? I got so much comment on this is like this says it may be the hardest thing in the world but let's do our best to bel...
ieve that if what we have now is not what we imagine for ourselves something better is coming that sounds actually like really sort of miserable english but I hope you get the point may have to go back and clean up the english on this so what you can post what support your brand? We talked about this what illustrates the end result we talked about that with truly interests you we talked about that what? You have something to say about that and we have some specific topics I have those topics the safe topics to post in the workbook and page forty eight so it says safe topics to post which is another workbook exclusive and there are five safe topics that are always good we're gonna have a question and answer coming up really soon I'm going to go over what you can never post and then we would do some work shopping on page forty seven but right after this so what? You can never post its negative comments about other people ever and I'll talk about in the linked in segment on how dangerous that is going to be especially linked in uh, cursing and name calling by calling somebody an idiot online is just never never appropriate anything that violates what your mother told you I think that sort of sums it all up because you are representing a brand and that's your brand your persona so you want to take that very serious you cannot take other people's stuff without credit you cannot take other people's photos, designs and illustrations um certainly not when you don't credit wth um and preferably always with their permission ideally with them in it and you so that way you have a purpose and I would always be careful with religion and politics I think that one of the most volatile discussions I had had was when I said on facebook so you ladies out there how do you feel about immunizations for children? Whoa that ship took off and it was I needed in a lemon and they're like at each other like ladies we're just asking for your opinion this is not this is not a fighting point let's move on to, uh create the video script and on page forty seven we have the video script which says my videos about how I will introduce it about me my pitch, the points I'm making and the call to action and I want you just take a minute and fill this out I'm going to talk to kanneh about what's going on in the chat rooms and then I can't believe it we already going to be done with the segment again. Um I'm curious how much time you put into youtube because it seems a little bit daunting and I know I've, you know, done some little things here and there, but the idea of creating and maintaining true strategy around it just seems daunting to me it is so there's a cup off there's a couple of thoughts number one I know about myself I'm really good on first takes thank god because if I was you know I know people and I have friends that are terrible and first takes they do four five six takes so to cut the time down and how long it takes you on youtube is really a lot of the practice is getting your head around what it is that you want to say scripted out first there's a software out that's called tele prompt which I definitely recommend all of you to get and the tele prompt will allow you to create a script and you're either scripted out line by line by line or you scripted on bullet points if I only have bullet points attend to go off my own script that's how much I can follow rules I can't even follow my own so for me it's better if I scripted out a little bit more in depth otherwise you know I'm going on another call attention here so that's what? Because youtube if you too if you feel that let's put it this way if you feel that youtube is really going to be a driving tool for your business, you've got to put the time in and you have to learn the editing tools luckily a lot of the software is you know, with a certain entry level hurdle okay to learn editing videos I really don't like it but it just has to be done so you do what you have to do to get the message across, and then ideally we become so successful, we can hire people to do exactly what we tell them. All right, so I think we are at the end of the segment, and I am going to close with another quote. I hope this is better. English social networking is the new marketing. What goes out there is there to stay, and we'll either help or her to post wisely.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
ZuZu
Beate Chelette delivered so much value with so much style and grace that it was a "no-brainer" decision on the 2nd day -- I needed to own "Grow Your Business as the Authority In Your Space"! This is material I can really go back to and mine for nuggets over and over -- PLUS, I can't wait to get a closer look at the workbook (and start trying out the exercises of course!). Beate's surprisingly broad expertise coupled with her polish and professionalism made each day's programming a true joy to watch. She is a wonderful role model for all of us nascent women entrepreneurs -- and obviously, men will find her lessons just as empowering. Thank you, CreativeLive and a special thank you to Beate Chelette!
user-75a661
Outstanding lessons and advice on how to make your sales become real. The advice on how to link yourself to others via Linked-In is compelling and easy to begin. I like her advice about doing at least 1 thing every day for your business. Barry L Walton
Amy Fletcher
I love this course and dip back into it frequently. I would highly recommend this course to entry-level and mid-career academics, particularly women. More courses please from Beate Chelette! Cheers, Amy