Lessons
The Authority Platform
1Class Introduction
08:09 2Generations Matter in the Way You Sell
09:34 3Business Has Changed
22:52 4Move From Selling to Serving to Solving
19:51 5The Authority Platform
19:20 6Your Elevator Pitch
06:26 7Stop Selling and Start Connecting
32:48Hot Seat - Elevator Pitch
27:09 9About Beate
07:42 10Platform Building Overview
16:49 11How to Cut Through the Noise
15:17 12Interview with Andrea Reindl
24:14 13Workshopping
18:47 14Questions
05:50 15Why Peer Approval Matters
09:56 16Creating a Word of Mouth Campaign
22:30 17Hot Seat - Word of Mouth Campaign
41:54Social Networks
18The Why of Social Networking
12:17 19How to Build Influence
24:24 20How to Tell Your Story
26:50 21Hot Seat: Put Your Story Together
19:37 22Finding Your Voice
04:18 23Where to Find Topics for Blogging
16:05 24The Blogging Formula
11:37 25The Blogging Amplification Model
18:53 26Workshopping - Blogging
21:30 27Your Personal Brand
09:05 28The Fab Five Social Networks
23:46 29How to Use the Five Social Networks
35:17 30YouTube
10:53 31What You Can and Can't Post
06:32 32LinkedIn Overview
13:44 33Skype Interview - Clint Evans
22:39 34How to Build Your Profile
23:36 35LinkedIn Links to Group
10:23 36Top of Mind Awareness and Misconceptions
10:26Lead Generation
37Your Website is More Than a Portfolio
33:56 38The Call to Action
08:33 39Hot Seat - Unique Selling Proposition
24:36 40Workshopping - Unique Selling Proposition
12:04 41What is a White Paper
13:13 42Why You Need a White Paper
18:45 43Skype Guest - Uros Rojc
29:58 44Be The Authority
10:29 45Misconceptions about Media Relations
17:59 46Skye Guest - Shannon Rose
38:26 47Workshopping - PR Pitch
21:31 48Great Leaders are Made, Not Born
10:14 49The Authority Playbook
59:11 50Accountability and Review
12:34Lesson Info
Finding Your Voice
We're starting with the story, which we which we just finished. So you learned on how sort of even the toughest of circumstances of the big transformation can be used to talk about what's going on with you. So in once we clear what the brand is once we clear what our story is and how we are talking about it. It's time to broadcast the message and one off the most important things about broadcasting is blogging. So you have to find a way to take what you are all about and put that in your voice. So we we went through all the different elements that are out there in the universe, you know, from from google from updates from videos from, you know, all the different elements are available to you to choose from to tell your story in a format that's comfortable to you. So you've already selected three of these formats that you said you were very comfortable with. The one thing nobody gets around is blogging. Blogging is important for many, many different reasons because it keeps reiterating ...
a point. It shares your personal story over and over and over again, so people are reminded that you're not just the machine that's cranking out. Key word s e o friendly block pose but that you really have a story to tell a mission to share and an impact to make so that's really, really important that your posts or your messages air using that you know that emotion that we you know, just saw earlier with cat where where we could really feel on how connected she was to making a change in telling stories that make people feel that really matter. So that kind of passion needs to be translated now in your messaging that goes out to the world so that the people that are searching for this particular skill that say yeah, we have pretty pictures but how do we make our picture stand out? Well, if people feel nothing when they're looking at them, they're not standing out it's just another pretty picture so how do we do that? So can we find somebody who can help us to identify what really portrays thie emotion? So and now you need to talk about it in such a way that the people can find you that are looking for that because I said we need the specialist thie authority on the subject off telling stories that make people feel not think feel so thie knowledge is prepared in bite sized chunks so there's a particular blogging formula that I have that I am sharing with you of course in the workbook and the you know again, we said what's easiest to you has the most value, so if you know to stay with the example of cats, so if cat can tell the difference between what is a pretty picture following some technical qualifications and a picture that makes you feel, then it is so easy for her that she doesn't have to think about it. She needs to share that because that's what's most valuable for everybody else because people call like, yeah, I mean, I really is it a good picture? Is it a good picture? Is it a good picture? Does it make me feel anything? I am I looking at this and going while especially in the age of instagram, where it's like filter central aside, yeah, it's a cool picture, but is it a good picture that makes me feel so there's a difference? Who is who is qualified to talk about this? You're qualified to talk about because we just established that within that you know, transformation that you're going through, something is in there that needs to be needs week come out and verbalized.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
ZuZu
Beate Chelette delivered so much value with so much style and grace that it was a "no-brainer" decision on the 2nd day -- I needed to own "Grow Your Business as the Authority In Your Space"! This is material I can really go back to and mine for nuggets over and over -- PLUS, I can't wait to get a closer look at the workbook (and start trying out the exercises of course!). Beate's surprisingly broad expertise coupled with her polish and professionalism made each day's programming a true joy to watch. She is a wonderful role model for all of us nascent women entrepreneurs -- and obviously, men will find her lessons just as empowering. Thank you, CreativeLive and a special thank you to Beate Chelette!
user-75a661
Outstanding lessons and advice on how to make your sales become real. The advice on how to link yourself to others via Linked-In is compelling and easy to begin. I like her advice about doing at least 1 thing every day for your business. Barry L Walton
Amy Fletcher
I love this course and dip back into it frequently. I would highly recommend this course to entry-level and mid-career academics, particularly women. More courses please from Beate Chelette! Cheers, Amy
Student Work
Related Classes
Business Basics