Building Your Authority Platform
Beate Chelette
Lessons
The Authority Platform
1Class Introduction
08:09 2Generations Matter in the Way You Sell
09:34 3Business Has Changed
22:52 4Move From Selling to Serving to Solving
19:51 5The Authority Platform
19:20 6Your Elevator Pitch
06:26 7Stop Selling and Start Connecting
32:48Hot Seat - Elevator Pitch
27:09 9About Beate
07:42 10Platform Building Overview
16:49 11How to Cut Through the Noise
15:17 12Interview with Andrea Reindl
24:14 13Workshopping
18:47 14Questions
05:50 15Why Peer Approval Matters
09:56 16Creating a Word of Mouth Campaign
22:30 17Hot Seat - Word of Mouth Campaign
41:54Social Networks
18The Why of Social Networking
12:17 19How to Build Influence
24:24 20How to Tell Your Story
26:50 21Hot Seat: Put Your Story Together
19:37 22Finding Your Voice
04:18 23Where to Find Topics for Blogging
16:05 24The Blogging Formula
11:37 25The Blogging Amplification Model
18:53 26Workshopping - Blogging
21:30 27Your Personal Brand
09:05 28The Fab Five Social Networks
23:46 29How to Use the Five Social Networks
35:17 30YouTube
10:53 31What You Can and Can't Post
06:32 32LinkedIn Overview
13:44 33Skype Interview - Clint Evans
22:39 34How to Build Your Profile
23:36 35LinkedIn Links to Group
10:23 36Top of Mind Awareness and Misconceptions
10:26Lead Generation
37Your Website is More Than a Portfolio
33:56 38The Call to Action
08:33 39Hot Seat - Unique Selling Proposition
24:36 40Workshopping - Unique Selling Proposition
12:04 41What is a White Paper
13:13 42Why You Need a White Paper
18:45 43Skype Guest - Uros Rojc
29:58 44Be The Authority
10:29 45Misconceptions about Media Relations
17:59 46Skye Guest - Shannon Rose
38:26 47Workshopping - PR Pitch
21:31 48Great Leaders are Made, Not Born
10:14 49The Authority Playbook
59:11 50Accountability and Review
12:34Class Description
- Create and tell your personal brand story
- Find the perfect platforms to connect with your ideal audience
- Share the right amount of information on social and through whitepapers
- Get and leverage social proof through referrals and testimonials
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
ZuZu
Beate Chelette delivered so much value with so much style and grace that it was a "no-brainer" decision on the 2nd day -- I needed to own "Grow Your Business as the Authority In Your Space"! This is material I can really go back to and mine for nuggets over and over -- PLUS, I can't wait to get a closer look at the workbook (and start trying out the exercises of course!). Beate's surprisingly broad expertise coupled with her polish and professionalism made each day's programming a true joy to watch. She is a wonderful role model for all of us nascent women entrepreneurs -- and obviously, men will find her lessons just as empowering. Thank you, CreativeLive and a special thank you to Beate Chelette!
user-75a661
Outstanding lessons and advice on how to make your sales become real. The advice on how to link yourself to others via Linked-In is compelling and easy to begin. I like her advice about doing at least 1 thing every day for your business. Barry L Walton
Amy Fletcher
I love this course and dip back into it frequently. I would highly recommend this course to entry-level and mid-career academics, particularly women. More courses please from Beate Chelette! Cheers, Amy