Translate Emotion into Images
How do we cultivate an original narrative? To me, it's curiosity and experimentation. Those are the two ways that we cultivate an original narrative as we explore our curiosity and we experiment with our curiosity. And if we're constantly doing those two things, then we're never bored with what we're doing, we always love what we're at least trying to do, right. I mean, it's like, if you watch cats, for example, and they're, like, following a dust ball around the house or something, they are so fascinated with that dust ball. And my cat will just sit there and eat the dust ball, 'cause she's a little not very smart. But it's really fun to watch, because I'm like that cat is so curious about this dust ball, to the point where she's experimenting with eating the dust ball, and she is a happy, happy cat. Now, what if we were all more like our cats? Yes, I'm going somewhere with this. (laughing) And what if we followed our own little dust balls around and tried to eat them? Okay. (laughing...
) This is getting weird. But what if we did follow our curiosity, and our curiosity looked like an image like this, and then we experimented with how could we make that different, how can we push the boundaries of what this is? That's going to create originality, no matter what, no matter what. We fear that word, originality, so much, but I don't think that we should. And it's because we need to pursue creative bravery. Bravery is one of my, my fourth favorite word. I'm keeping tabs. Fourth favorite word. And it's one of my favorites because it's the non-defeatist way of looking at the situation. So, you could say "Well, I'm not creative," or "I don't have anything original to say," or you can say "I'm going to be brave in my creativity, "and I'm going to do whatever I want." Because honestly, doing whatever you want with your creativity is the bravest thing that an artist does. It is terrifying to do. It is terrifying because if you do whatever you want without regard for other people, that is opening up a can of worms for other people to critique you, to be mad at you, to be upset about what you're doing. And I've been going through my own creatives struggle this year of having this new series that I wanna produce and being terrified of upsetting people from it. And then I wrote this slide, and I said you know what, I have to go for it. There's no way that I can't go for this thing that I wanna do, which I'm not gonna go into detail about, but hopefully one day you'll see it. And maybe you'll even be offended, and that'll be okay. (chuckling) I'm okay with that. What makes something original? Your experience and your voice. What experiences do you bring to the table, and how do you see the world? What is your unique voice? And voice is one of these trigger words. Like, we say it all the time, point of view, voice, style, all of these words that are a little bit difficult to define. But it's the same as what if you're standing in a room with someone, how would you speak to them? If we're gonna literally use voice as the example here, what does your voice sound like, and how do you put that into your work? If I have the opportunity, as I do, to stand here in front of you guys and this is my chance to put my voice out there into the world, you better believe that I'm gonna try to inspire you, motivate you. I'm gonna do everything that I can to infuse my joy into the room and give it to you, because I don't want who I am and the way that I see the world to be negative. I want it to be really positive, and I'm gonna put that into my images. Now, you might look at my images and say "They're not positive at all, they're terrifying and horrible!" And that's okay too if you don't see it, but I do. I feel the joy in it, and I put that into my work. I think that three main ways that we can create originality is through theme, visuals, and your expression of those things, the way that you personally put this together. And there are lots of things that come into that, like colors, lighting, location, that whole list that we came up with. But... Those are the extraneous things. Those are the things that yes, we must consider them. But if you have first thought about theme, visuals, and expression of those things, then all the rest falls under that. Everything will fall into place as you start to learn your craft better.