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Giving Your Audience Feelings

Lesson 6 from: Fine Art Photography: The Complete Guide

Brooke Shaden

Giving Your Audience Feelings

Lesson 6 from: Fine Art Photography: The Complete Guide

Brooke Shaden

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Lesson Info

6. Giving Your Audience Feelings

Lessons

Class Trailer
1

Class Introduction

19:06
2

Storytelling & Ideas

27:34
3

Universal Symbols in Stories

03:19
4

Create Interactive Characters

02:16
5

The Story is in The Details

04:13
6

Giving Your Audience Feelings

05:49
7

Guided Daydream Exercise

04:20
8

Elements of Imagery

02:19
9

The Death Scenario

01:47
10

Associations with Objects

03:01
11

Three Writing Exercises

06:39
12

Connection Through Art

30:35
13

Break Through Imposter Syndrome

07:40
14

Layering Inspiration

23:13
15

Creating an Original Narrative

07:42
16

Analyze an Image

04:12
17

Translate Emotion into Images

04:31
18

Finding Parts in Images

06:02
19

Finding Your Target Audience

04:05
20

Where Do You Want Your Images to Live?

12:01
21

Create a Series That Targets Your Audience

32:43
22

Formatting Your Work

06:08
23

Additional Materials to Attract Clients

07:24
24

Which Social Media Platforms Will be Useful?

04:17
25

How to Make Money from Your Target Audience

11:27
26

Circle of Focus

07:55
27

The Pillars of Branding

06:18
28

Planning Your Photoshoot

09:05
29

Choose Every Element for The Series

07:38
30

Write a Descriptive Paragraph

09:37
31

Sketch Your Ideas

17:27
32

Choose Your Gear

02:50
33

How to Utilize Costumes, Props & Locations

26:18
34

What Tells a Story in a Series?

13:06
35

Set Design Overview

01:43
36

Color Theory

19:50
37

Lighting for the Scene

12:05
38

Props, Wardrobe & Time Period for Set Design

06:00
39

Locations

04:31
40

Subject Within the Scene

07:26
41

Set Design Arrangement

05:46
42

Fine Art Compositing

03:46
43

Plan The Composite Before Shooting

10:29
44

Checklist for Composite Shooting

18:52
45

Analyze Composite Mistakes

12:11
46

Shoot: Black Backdrop for White Clothing

10:42
47

Shoot: Black Backdrop for Color Clothing

08:36
48

Shoot: Black Backdrop for Accessories

08:17
49

Shoot: Miniature Scene

09:59
50

Editing Workflow Overview

01:57
51

Add Fabric to Make a Big Dress

08:35
52

Edit Details of Images

08:09
53

Add Smoke & Texture

10:47
54

Blend Multiple Images Into One Composite

24:58
55

Put Subject Into a Miniature Scenario

17:55
56

Location Scouting & Test Photoshoot

22:10
57

Self Portrait Test Shoots

22:30
58

Shoot for Edit

04:21
59

Shoot Extra Stock Images

10:01
60

Practice the Shoot

25:07
61

Introduction to Shooting Photo Series

03:33
62

Shoot: Vine Image

10:40
63

Shoot: Sand Image

09:50
64

Shoot: End Table Image

04:59
65

Shoot: Bed Image

06:18
66

Shoot: Wall Paper Image

05:54
67

Shoot: Chair Image

08:02
68

Shoot: Mirror Image

06:57
69

Shoot: Moss Image

05:48
70

Shoot: Tree Image

07:33
71

Shoot: Fish Tank Image

04:09
72

Shoot: Feather Image

09:00
73

View Photo Series for Cohesion & Advanced Compositing

07:35
74

Edit Multiple Images to Show Cohesion

36:55
75

Edit Images with Advanced Compositing

29:33
76

Decide How to Start the Composite

09:35
77

Organize Final Images

21:37
78

Choosing Images for Your Portfolio

08:19
79

Order the Images in Your Portfolio

16:28
80

Why do Some Images Sell More Than Others?

16:03
81

Analyze Student Portfolio Image Order

11:42
82

Framing, Sizing, Editioning & Pricing

02:19
83

Determine Sizes for Prints

16:44
84

How to Choose Paper

13:56
85

How to Choose Editions

07:18
86

Pricing Strategies

18:59
87

How to Present Your Images

13:26
88

Example Pricing Exercise

09:39
89

Print Examples

08:23
90

Licensing, Commissions & Contracts

04:44
91

How to Keep Licensing Organized

06:07
92

How to Prepare Files for Licensing

07:28
93

Pricing Your Licensed Images

12:33
94

Contract Terms for Licensing

12:07
95

Where to Sell Images

04:55
96

Commission Pricing Structure

08:23
97

Contract for Commissions

12:17
98

Questions for a Commission Shoot

08:45
99

Working with Galleries

08:58
100

Benefits of Galleries

07:39
101

Contracts for Galleries

10:32
102

How to Find Galleries

05:22
103

Choose Images to Show

08:53
104

Hanging the Images

03:38
105

Importance of Proofing Prints

08:04
106

Interview with Soren Christensen Gallery

21:59
107

Press Package Overview

04:35
108

Artist Statement for Your Series

18:20
109

Write Your 'About Me' Page

09:04
110

Importance of Your Headshot

03:55
111

Create a Leave Behind & Elevator Pitch

20:19
112

Writing For Fine Art

04:44
113

Define Your Writing Style

14:49
114

Find Your Genre

06:41
115

What Sets You Apart?

02:25
116

Write to Different Audiences

05:10
117

Write for Blogging

39:57
118

Speak About Your Work

14:21
119

Branding for Video

07:37
120

Clearly Define Video Talking Points

14:27
121

Types of Video Content

31:45
122

Interview Practice

13:22
123

Diversifying Social Media Content

22:32
124

Create an Intentional Social Media Persona

24:48
125

Monetize Your Social Media Presence

18:46
126

Social Media Posting Plan

04:01
127

Choose Networks to Use & Invest

02:57
128

Presentation of Final Images

19:13
129

Printing Your Series

09:16
130

How to Work With a Print Lab

13:39
131

Proofing Your Prints

10:11
132

Bad Vs. Good Prints

03:32
133

Find Confidence to Print

10:50
134

Why Critique?

06:55
135

Critiquing Your Own Portfolio

10:39
136

Critique of Brooke's Series

16:18
137

Critique of Student Series

40:07
138

Yours is a Story Worth Telling

02:09

Lesson Info

Giving Your Audience Feelings

Finally, as far as storytelling goes, the best thing we can do is to make someone feel something. Right, I mean, if somebody doesn't feel anything when they look at an image, they're not very likely to interact with it, they're not very likely to care about it, and at the end of the day, they're not very likely to buy it. And we want to make sure that all of those things don't happen. We've got to make sure that do connect with it, that they do feel something toward it, that they want to buy it. Otherwise, I'm out of business. I know. It's like the craziest thing to talk about storytelling and talk about business at the same time. But we're doing it, I don't care. Introducing feeling visually is our job, in my opinion. Doesn't matte if you're photographing people, doesn't matter if you're photographing a mountain, what matters is that you make your audience feel. So what are ways that you can do that, visually. If you guys had to say. Well, the color is a big part of the feeling. E...

xactly. Evoking feelings, emotions, blues to warmer colors. Exactly. Yeah, they make a big difference. And lighting, I would say, is a big one. Something that we can all control no matter what type of image we're making, unless we're photographing black boxes. Even that I guess is something, absence of light. I feel like motion, motion is important. Yeah, motion is something, I mean, it's in the word emotion, so I feel like that's a pretty good clue. But it makes you feel like the person, the character, or someone is doing something actively, and that immediate draws you in to the story, which I think is probably the most important thing, that you feel like you're a part of that scene. So there are lots of ways that we can introduce emotion into an image. In this particular one, how does it make you feel, if you just had to say, immediately, just first reaction, how do you feel looking at this image, what would you say. Hopeful. Hopeful. Anyone else, or do you all feel the same. Sad. Sad. I like this game. (crowd laughing) Okay, so tell me why, each of you. Well, because she's holding the paint and the sky is red, I assume that she painted the sky, and I find that to be a really hopeful sort of thing, that you can change your surroundings to be whatever you want it to be. Great. I have to defend my choice now. I feel sad because I think the paint is dripping, and it's mute colors, even though the red is very vibrant, the rest of the scene is muted, and she's very muted, and she's walking away from the camera and I don't see who she is. Yeah. And I don't really know what's going on. So this was really interesting as an image. Because, I made it with those exact two things in mind. Okay? So I made thinking, I'm going to make an image that seems hopeful but has little details that maybe just takes you back from that for a second. And I'm not saying that there's a right or wrong, it's just what I wanted to do when I was making it. So I made this image, I had the paint dripping, which I thought was sort of creepy, just my opinion. And then something very interesting happened, which is that fires started raging across the United States and it was horrible and tragic, and I looked at this image totally differently after that. And I said, well what about my experience with an image like this, or how do we bring our experience into storytelling, and how might this image change drastically based on our experience. So maybe somebody whose just come out of that horrible thing that they've just had happen, they might look at this and say, well it looks like there's a wildfire burning. Maybe somebody else would look at this and say it's hopeful because she's creating her future, she's painting the sky. Maybe somebody else would say, yeah but that red is looking a little bloody, so maybe something terrible is going on here. Who knows. Emotion is not necessarily one thing. We should not aim to necessarily just say, this image is about this emotion, you should feel this way. No. We're using color, we're using light, we're using composition to evoke different things in different people. And so on with this images as well. Now we've got an image that looks very different from this one. Right, we've got oranges and reds to deep blues and sadness. I'm just gonna say it for you guys, it's not a happy picture. I don't think anybody would look at this, yeah this looks happy. And it doesn't look, I mean she looks kinda like a flower with the fabric moving, but it's dark blue tones, which already have this sort of sullen feeling to it, mixed with the way that her hands are positioned, it just looks very sad. And so this is a mixture of color and pose and editing to make it darker and more contrasty and gritty. And then this image, which I don't think that we can at all argue about the emotion that you feel with this one. I mean, I've had people come up to me, and like, were really genuinely upset looking at this image, people emailing me saying, I can't look at this, I hate that you posted this online. Other people saying, I hate it, but I love it. You know, different emotions from different people. I, this is my favorite image, perhaps that I've ever made, because of how viscerally emotive it is. And you don't even see a face. That's really important to point out. You don't even see a face. You don't have to have any particular thing to convey an emotion. It can be all about those elements that we put in to our work.

Class Materials

Bonus Materials with Purchase

Guided Daydream & Writing Exercises Workbook (Lessons 1-11)
Creating an Original Narrative Workbook (Lessons 12-18)
Finding Your Target Audience Workbook (Lessons 19-27)
Planning Your Series Workbook (Lessons 28-34)
Set Design Workbook (Lessons 35-41)
Compositing Workflow Checklist (Lessons 42-49)
Editing Workflow Checklist (Lessons 50-55)
Location Scouting Workbook (Lessons 56-60)
Stock Image Downloads for Practice (Lessons 61-72)
Organizing Your Portfolio Workbook (Lessons 77-81)
Pricing & Editioning Your Work Workbook (Lessons 82-89)
Writing Contracts & Licensing Images Workbook (Lessons 90-98)
Gallery Best Practices (Lessons 99-106)
Pitch Package Workbook (Lessons 107-111)
Writing Your Brand Workbook (Lessons 112-117)
Marketing Workbook (Lessons 118-122)
Social Media Workbook (Lessons 123-127)
Printing Methods Checklist (Lessons 128-133)
Self Critique Workbook (Lessons 134-137)
Bonus Materials Guide
Syllabus
Image Edit Videos

Ratings and Reviews

April S.
 

I tuned in for most of Brooke's lessons in this course and watched some of them more than once as they were rebroadcast. First I want to say that Brooke is a very good instructor. Her easy-going, friendly, down-to-earth, somewhat quirky manner cannot be mistaken for unprofessional. She is very prepared, she speaks well (not a bunch of hemming and hawing), she is thoughtful, she is thorough, she is very relatable and at ease, and she is definitely professional in her presentation. I really thought when I first tuned in that it would mostly be background noise while I was at work, sound to keep me company. Not because I didn't like Brooke but I really didn't think I was into fine art photography nor did I think I cared about the business side of things much. Not now anyhow. I was really wrong. Brooke sparked a deep interest in me to delve into fine art photography, to consider creating images for myself, from my imagination. In fact, I realized that this was something I'd been thinking about for a couple of years though I hadn't put a name to it (the idea of creating pre-conceived images based on my own creative goals). I gleaned many little treasures from her about image sizes, working with printers, different types of paper, selling, interacting with galleries, and so much more. I may not need all of what she taught right now because I'm definitely headed in another direction at the moment, but she planted ideas and information in my head that I know will be useful at some point. Things I may not have thought of on my own, but that seed is in my head now so when the time comes, I'll know. I'd really like to buy her course but at the moment, with the holidays right around the corner, it's not in my personal budget. I'm grateful to have caught the live and rebroadcast lessons though, and her course is on my list to own. I think it's a great reference to be consulted over and over again, not watched once and forgotten. Kudos Brooke for really putting together an excellent course.

Ron Landis
 

I'm retired now, but spent decades in the people and training business. Brooke is extraordinary! Even though this course is extremely well organized and she's left nothing unattended, she moves through it with friendly conversational manners and without a sense of it being stilted. It's as though we are all her friends, not students, as she shares her heart and passion with us. What a joy it is to listen to her. And what a clear, unambiguous command of her subject. Wow! She explains it with such ease using explanations and techniques that won't overwhelm artists just starting their portfolio or the Photoshop-squeamish among us; but despite its simplicity her resulting art is breathtaking and beyond original. I wish more of my professors at school were as engaging. This was by far my best buy at Creative Live yet.

Angel Ricci
 

When the title says comprehensive, it means comprehensive! I loved every part of this course. It's inspirational, motivating, and insightful towards creating art work. Even if you are not necessarily considering a fine art specialty, the concepts discussed in this course are applicable to many areas! I find this super useful as a videographer and photographer and look to apply all of these exercises and concepts for my personal and business work moving forward. It is lengthy, but you will not regret a single minute. Brooke Shaden is an amazing artist and educator. I recommend keeping up with her work, presentations, and any future courses that may come in the future.

Student Work