Using Social Proof
Lesson 9 from: Facebook Ads Techniques: Increase Your Campaign ResultsAzriel Ratz
Using Social Proof
Lesson 9 from: Facebook Ads Techniques: Increase Your Campaign ResultsAzriel Ratz
Lessons
Chapter 1: Introduction
1Class Introduction
01:59Chapter 2: Four Vital Metrics
2What Metrics Matter?
02:33 3How to use these metrics
04:36 4Track the metrics in Ad Manager
05:04 5Chapter 2: Quiz
Chapter 3: Ad Optimization
Have a business plan BEFORE you have an advertising strategy
01:31 7How Facebook Spends your money
02:39 8Testing Ad Variations
04:25 9Using Social Proof
03:15 10Chapter 3: Quiz
Chapter 4: Copywriting for Ads
11Introduction
01:22 12Awareness
03:37 13Transformation
01:39 14Taste
01:35 15Sale
00:52 16Landing Page
04:04 17Recap
00:19 18Chapter 4: Quiz
Chapter 5: Targeting
19Introduction
00:58 20The power of warm audiences
04:06 21Targeting Cold Audiences
07:28 22Building Interest Lists
05:29 23Chapter 5: Quiz
Chapter 6: Scaling
24The Best way to lose all your money
03:12 25What/How
04:42 26Who/What
06:10 27Who/How
03:28 28Scale
02:12 29Recap
01:35 30Chapter 6: Quiz
Chapter 7: CBO
31ASBO (Ad Set Budget Optimization)- How it used to work and what has changed
06:13 32CBO Tactic 1: Multiple Campaigns
02:53 33CBO Tactic 2: Ad Set Budgeting Limits
01:34 34Tactic 3: Cost Caps
01:25 35CBO Tactic 4: Automated Rules
01:42 36Tactic 5: Creating a Best Performing Ad Campaign
01:22 37CBO Tactic 6: Hack the Algorithm
01:50 38Overview
02:25 39Chapter 8: Quiz
Chapter 8: Conclusion
40Conclusion
00:51Final Quiz
41Final Quiz
Lesson Info
Using Social Proof
so now that we've created all of these tests, we want to find out which ones have been working so that we can take those best performing ads and allow them to run too many different audiences. So I have here a report from the last month for this client. And if I just scroll across to the end I can actually see how many purchases each of these ad campaigns have done. So I can simply sort by the number of purchases. So I want to look at the best performers and just take the top four or 5 best performing ads ad campaigns and and select all of them and then go into the ad level and see which ads were the best performers. So what we see here is that there were many ads that got a ton of purchases but they might not have gotten the return that we wanted. So we'll actually scroll scroll through and try to find ads that we see that did very well. So this campaign this ad brought in 50 sales And had a 2.59 times return which for this client is above the target return that they're looking for. S...
o we could actually do is we can click preview and preview the ed. And what this gives us is the post I. D. This 161802 3514711 to 9. And that's the post I. D. For this specific ad. And then what we can go and do is we can take our best performing audiences. So I've already actually created this ad. I simply can go find that these best performing audiences create a new campaign and then run all of the ads to that one post. So I'll go and I'll take my you know the campaign I always use I'm just gonna duplicate the campaign as it is because it will keep all of the ad sets the way that I want them to be each ad set targeting in its own unique audience. And then I want to make sure that all of my ads are being pushed towards just this one post I. D. So I'll just name this so that we know the post I. D. That we mentioned and do that the post I. D. that we just talked about copy paste and now we know this campaign is gonna be just this one best performing post. So I'll go into the the ad level and I'll simply just make all of the existing ads. This one ed. It's simply that that is. Take all of the existing ads. Either you could you know delete them and create new or you could just say all of the ads would just be this one post I. D. I click here, go to existing post enter post I. D. Click submit and now all of the ads you had before will now be this best performing ed. And then from here all you have to do is review and publish and now all of those audiences that you've already proven to work. Each in their own ad set will be running this one post that's already been proven to work.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
S K
Excellent course! Know quite a bit about FB ads but picked up some really useful tips. Expert teacher. Well structured and clear.
Thanh Nguyen
He is so far the best teacher on Creative Live in terms of Facebook Marketing. I learned many new things on his video and can apply to my own ads to make it better. His ways are very informative, constructive, and consistent. He focuses on the problem and solves it, no beating around the bush and no talking unnecessary self-help lessons. Please bring more teachers like Azriel Ratz to Creativelive.
Naoki Shibuya
Awesome Course I took on creativelive for the first time.