Lessons
Chapter 1: Introduction
1Class Introduction
01:59Chapter 2: Four Vital Metrics
2What Metrics Matter?
02:33 3How to use these metrics
04:36 4Track the metrics in Ad Manager
05:04 5Chapter 2: Quiz
Chapter 3: Ad Optimization
Have a business plan BEFORE you have an advertising strategy
01:31 7How Facebook Spends your money
02:39 8Testing Ad Variations
04:25 9Using Social Proof
03:15 10Chapter 3: Quiz
Chapter 4: Copywriting for Ads
11Introduction
01:22 12Awareness
03:37 13Transformation
01:39 14Taste
01:35 15Sale
00:52 16Landing Page
04:04 17Recap
00:19 18Chapter 4: Quiz
Chapter 5: Targeting
19Introduction
00:58 20The power of warm audiences
04:06 21Targeting Cold Audiences
07:28 22Building Interest Lists
05:29 23Chapter 5: Quiz
Chapter 6: Scaling
24The Best way to lose all your money
03:12 25What/How
04:42 26Who/What
06:10 27Who/How
03:28 28Scale
02:12 29Recap
01:35 30Chapter 6: Quiz
Chapter 7: CBO
31ASBO (Ad Set Budget Optimization)- How it used to work and what has changed
06:13 32CBO Tactic 1: Multiple Campaigns
02:53 33CBO Tactic 2: Ad Set Budgeting Limits
01:34 34Tactic 3: Cost Caps
01:25 35CBO Tactic 4: Automated Rules
01:42 36Tactic 5: Creating a Best Performing Ad Campaign
01:22 37CBO Tactic 6: Hack the Algorithm
01:50 38Overview
02:25 39Chapter 8: Quiz
Chapter 8: Conclusion
40Conclusion
00:51Final Quiz
41Final Quiz
Lesson Info
Overview
at this point, we've looked at a lot of different ways to manage CBO campaigns. The good news is that as of today facebook is not planning to phase out ad budget optimization. So if you want to continue running your ads that way you are still welcome to and it's likely going to remain for the foreseeable future. But as far as I've seen managing literally millions of dollars for clients over the last year using CBO, I have to tell you that this is an incredibly powerful tool that you should be using for your business. But as we mentioned, it's very important to make sure that we are using the knowledge we know while leveraging the algorithm incredibly powerful machine learning facebook has to use every tool we can and find the best people. So what we wanna do is we want to be able to test different ways of running our ads to make sure we're doing the best we can. So if you've been running ads set budgeting and it's been working for you, I highly recommend creating several CBO campaigns ...
using these tactics, whether you're separating your warm audiences out into multiple ad campaigns or you're using the minimum spend tool to make sure that each ad set is running as it should and spending a little bit of money or setting cost caps to force facebook to aim for a target return or target cost per click or apply rules to turn off negatively performing ad sets or combining your best ad sets all together into a single CBO and letting them fight for their budget in order to get the best possible return or finally, using the leverage of the algorithm taking a single audience and letting facebook try to test multiple ways of reaching that same audience in order to get you the best results possible from that single audience. With these tools. I do believe your CBO campaigns should be able to one scale faster than any ad set, budgeting your currently running and to allow you the flexibility to continue to run ads long into the future and not just after a couple of days, once a single audience has run out of steam.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
S K
Excellent course! Know quite a bit about FB ads but picked up some really useful tips. Expert teacher. Well structured and clear.
Thanh Nguyen
He is so far the best teacher on Creative Live in terms of Facebook Marketing. I learned many new things on his video and can apply to my own ads to make it better. His ways are very informative, constructive, and consistent. He focuses on the problem and solves it, no beating around the bush and no talking unnecessary self-help lessons. Please bring more teachers like Azriel Ratz to Creativelive.
Naoki Shibuya
Awesome Course I took on creativelive for the first time.