Lessons
Chapter 1: Introduction
1Class Introduction
01:59Chapter 2: Four Vital Metrics
2What Metrics Matter?
02:33 3How to use these metrics
04:36 4Track the metrics in Ad Manager
05:04 5Chapter 2: Quiz
Chapter 3: Ad Optimization
Have a business plan BEFORE you have an advertising strategy
01:31 7How Facebook Spends your money
02:39 8Testing Ad Variations
04:25 9Using Social Proof
03:15 10Chapter 3: Quiz
Chapter 4: Copywriting for Ads
11Introduction
01:22 12Awareness
03:37 13Transformation
01:39 14Taste
01:35 15Sale
00:52 16Landing Page
04:04 17Recap
00:19 18Chapter 4: Quiz
Chapter 5: Targeting
19Introduction
00:58 20The power of warm audiences
04:06 21Targeting Cold Audiences
07:28 22Building Interest Lists
05:29 23Chapter 5: Quiz
Chapter 6: Scaling
24The Best way to lose all your money
03:12 25What/How
04:42 26Who/What
06:10 27Who/How
03:28 28Scale
02:12 29Recap
01:35 30Chapter 6: Quiz
Chapter 7: CBO
31ASBO (Ad Set Budget Optimization)- How it used to work and what has changed
06:13 32CBO Tactic 1: Multiple Campaigns
02:53 33CBO Tactic 2: Ad Set Budgeting Limits
01:34 34Tactic 3: Cost Caps
01:25 35CBO Tactic 4: Automated Rules
01:42 36Tactic 5: Creating a Best Performing Ad Campaign
01:22 37CBO Tactic 6: Hack the Algorithm
01:50 38Overview
02:25 39Chapter 8: Quiz
Chapter 8: Conclusion
40Conclusion
00:51Final Quiz
41Final Quiz
Lesson Info
Who/How
we have the final scenario to discuss the who, how scenario, which means, you know, the people you should be targeting, You have your custom audiences and your interests and your lookalikes and you know, the funnel that's been working for you because you have an organic process but you're just not sure which product or offer will work best for the people you're looking to target. So what's the best way to learn the what to offer? The way to do this is to create multiple campaigns. So step one is create a single campaign with a single offer and push all of your audiences to that one offer. So you'll create again an ad set for your lookalikes and add set for your email list and add set for your website, visitors, create all of your ad sets And create a single ed with one offer, whether that's free shipping or 10% off or a bundle. Make a single ad in one campaign. So the structure looks like this, a single campaign, just call this offer one, create however many assets you have and push al...
l those assets to a single ad and then do this multiple times. So we mentioned three different offers Offer. one would be the bundle offer to would be the free shipping and offered three would be the 10% off for each of those offers, create one ad and have all of your assets in that campaign target a single lead with that offer. Let each of them run against each other and simply look again as we always do at our four vital metrics because we're targeting the same audience, all we want to look for is which of these three offers allows us to move through these four vital metrics one, our CPM to our Cbc three our time on site and for the conversion rate for the lowest price consistently. And from there we could learn which offer works best for these audiences. Then once you've pinpointed the type of offer that works best for these people, all you have to do is continue to build offers similar to the offers that are already working. So if you found that one bundle works continue to make more and more bundle offers. So if you, you know, let's say you're an earring company And you sell 10 different types of earrings. So you might find that if I sell a bulk set of six of the same one, I could sell if I sell you know six of the exact same pair, maybe people want the exact same pair, a bunch of them. Great send that sell that as a bundle. If you find that one type of earring cells. Cell a bundle of six in different colors and it's just you're buying the whole set, the gold, the rose gold, the gun metal, the silver, you get the whole set in a bundle. So once you've learned the type of offer that works you can continue to pump out more and more similar offers which enables you to find more and more of this, what component in our puzzle, And this is exactly how to scale your ads. Once we're able to learn the type of offer that works, we can continually find more and more offers to sell, which means we can target the same audiences over and over again, excluding our purchasers with a similar type of offer and see which ones compel people to buy more.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
S K
Excellent course! Know quite a bit about FB ads but picked up some really useful tips. Expert teacher. Well structured and clear.
Thanh Nguyen
He is so far the best teacher on Creative Live in terms of Facebook Marketing. I learned many new things on his video and can apply to my own ads to make it better. His ways are very informative, constructive, and consistent. He focuses on the problem and solves it, no beating around the bush and no talking unnecessary self-help lessons. Please bring more teachers like Azriel Ratz to Creativelive.
Naoki Shibuya
Awesome Course I took on creativelive for the first time.