Skip to main content

Tactic 3: Cost Caps

Lesson 34 from: Facebook Ads Techniques: Increase Your Campaign Results

Azriel Ratz

buy this class


Sale Ends Soon!

starting under


Unlock this classplus 2200+ more >

Lesson Info

34. Tactic 3: Cost Caps

Lesson Info

Tactic 3: Cost Caps

the next strategy is to use bid caps or what's now called cost caps on each of your ad sets. So I had this client that told me they want to continue to get cost per click under two cents per click. So we Originally ran the ad without cost caps. So what happened was we spent $170 it spent it however facebook thought it should with the CBO and we averaged 10 cents per click which was way too high for how much they wanted to spend. But then we went in and said yes facebook Eusebio spend however you think is necessary. But we want to set a cost cap to make sure we're not spending more than two cents per click. And what we found was That Facebook again continue to use CBO and it spent $2700 in one audience versus just six in a different one. But after spending $3250 we were able to keep those cost per clicks under two cents by simply telling facebook this is the most we want to spend. So that facebook within the CBO can hand pick people that they're able to reach for the lowest price in ord...

er to keep our costs down

Class Materials

Bonus Materials with Purchase

Chapter 2 Exercise.pdf
Chapter 2 Exercise (Example).pdf
Chapter 4 Exercise.pdf
Chapter 4 Exercise (Example).pdf
Chapter 5 Exercise.pdf
Chapter 5 Exercise (Example).pdf
Chapter 6 Exercise.pdf
Chapter 6 Exercise (Example).pdf

Ratings and Reviews


Excellent course! Know quite a bit about FB ads but picked up some really useful tips. Expert teacher. Well structured and clear.

Thanh Nguyen

He is so far the best teacher on Creative Live in terms of Facebook Marketing. I learned many new things on his video and can apply to my own ads to make it better. His ways are very informative, constructive, and consistent. He focuses on the problem and solves it, no beating around the bush and no talking unnecessary self-help lessons. Please bring more teachers like Azriel Ratz to Creativelive.

Naoki Shibuya

Awesome Course I took on creativelive for the first time.

Student Work