Scaling Limitations: You're Always Limited by Audience or Budget
Lesson 4 from: Facebook Ads TargetingBlitz Metrics
Scaling Limitations: You're Always Limited by Audience or Budget
Lesson 4 from: Facebook Ads TargetingBlitz Metrics
Lesson Info
4. Scaling Limitations: You're Always Limited by Audience or Budget
Lessons
WHY Targeting is So Key
1Introduction
02:07 2Getting Started
01:31 3Ad Breakdown 50% Content, 50% Targeting
03:13 4Scaling Limitations: You're Always Limited by Audience or Budget
02:05 5Quiz - WHY Targeting is So Key
Custom Audiences
6Deep Dive into the 11 Types of Custom Audiences
30:57Timeframe Breakdown
02:51 8Naming Convention for Custom Audiences
04:42 9Best Audience Sets to Start With
02:31 10Using Event Audiences to Automate Lists
03:08 11Quiz - Custom Audiences
Lookalike Audiences
12What is a Lookalike Audience?
09:26 13Which Custom Audiences Create the Best Lookalike Audiences
02:27 14Strategy for Lookalike %
02:48 15Naming Convention for Lookalike Audiences
04:55 16Quiz - Lookalike Audiences
Saved Audiences
17Demographics, Psychographics and Behaviors
13:37 18Narrowing and Excluding
07:06 19Geo Breakdown
04:12 20Using Connections
05:08 21Combo Audiences
04:29 22Audience Sizing
05:00 23Naming Convention for Saved Audiences
05:55 24Quiz - Saved Audiences
Ad Implementation for Freelancers
25Get ROI for Your Clients
08:54 26Scaling: The 3 Ways to Grow a Custom Audience
02:19 27Avoid Audience Burnout
05:33 28Expanding a Lookalike or Saved Audience
03:31 29Split Testing Audiences
05:19 30Determining When an Audience is Not Performing
10:46 31Quiz - Ad Implementation for Freelancers
Conclusion
32Wrap-up
01:55Final Quiz
33Final Quiz
Lesson Info
Scaling Limitations: You're Always Limited by Audience or Budget
I hope is that after taking this course, you will become a targeting pro and make your clients a ton of money. Of course the best way to do this or to scale is by putting more spend against what is already working your winners in short. So before you get too excited about this, remember that were always limited by one or two things. Either our audience or our budget. This is one of the caveats with targeting. Oftentimes some of the best audiences are limited by their size. For example, you might find that by turning people one day after they visit the website, you'll probably get a great return. But let's say, your client only gets 1000 site visits a day, even this one day audiences driving you healthy roos, you're only gonna be able to place a few dollars to spend against this ad set. So in this particular case you're being limited by your audience. In other cases, you'll often find you in my budget. For example, let's say you start running ads against a lookalike audience And maybe a...
15% lookalike audience that is absolutely crushing. It is getting great returns all day long for you and it's a big audience of a few million people. So you're not in danger of burning the audience out. In this case you're gonna be learned by your budget, assuming your client doesn't have the, you know, hundreds of thousands of dollars per day would cost to max out this audience. So even though the audience is performing well, you may only be able to put a few $100 against it depending on your client's spending goals and budgeting goals and even how new their account is on facebook. It's always better to be limited by budget than by audience. Since then at least, you know, there are opportunities for scaling out there. In this course we'll discuss how to increase your audience size effectively when you find yourself limited by audience. So you can still scale results for your clients. Now that we have a solid understanding of why targeting is so important, How we can be affected by creating relevant target audiences and how we can start to scale. Let's dive into the different types of audiences. We discussed the beginning of this course. So we're gonna start by looking at some custom audiences, we refer to these as the crown jewels of facebook. And let's move into the next lesson.
Class Materials
Bonus Materials with Purchase