Facebook Ads Targeting
Blitz Metrics
Lessons
WHY Targeting is So Key
1Introduction
02:07 2Getting Started
01:31 3Ad Breakdown 50% Content, 50% Targeting
03:13 4Scaling Limitations: You're Always Limited by Audience or Budget
02:05 5Quiz - WHY Targeting is So Key
Custom Audiences
6Deep Dive into the 11 Types of Custom Audiences
30:57Timeframe Breakdown
02:51 8Naming Convention for Custom Audiences
04:42 9Best Audience Sets to Start With
02:31 10Using Event Audiences to Automate Lists
03:08 11Quiz - Custom Audiences
Lookalike Audiences
12What is a Lookalike Audience?
09:26 13Which Custom Audiences Create the Best Lookalike Audiences
02:27 14Strategy for Lookalike %
02:48 15Naming Convention for Lookalike Audiences
04:55 16Quiz - Lookalike Audiences
Saved Audiences
17Demographics, Psychographics and Behaviors
13:37 18Narrowing and Excluding
07:06 19Geo Breakdown
04:12 20Using Connections
05:08 21Combo Audiences
04:29 22Audience Sizing
05:00 23Naming Convention for Saved Audiences
05:55 24Quiz - Saved Audiences
Ad Implementation for Freelancers
25Get ROI for Your Clients
08:54 26Scaling: The 3 Ways to Grow a Custom Audience
02:19 27Avoid Audience Burnout
05:33 28Expanding a Lookalike or Saved Audience
03:31 29Split Testing Audiences
05:19 30Determining When an Audience is Not Performing
10:46 31Quiz - Ad Implementation for Freelancers
Conclusion
32Wrap-up
01:55Final Quiz
33Final Quiz
Class Description
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Implement advanced targeting strategies.
- Work with saved, custom and lookalike audiences.
- Use 3 methods to grow a custom audience.
- Onboard a client through the access checklists.
- Use Event audiences to automate lists.
- Drive comprehensive campaign reports.
ABOUT BLITZ METRIC'S CLASS:
If content is king then targeting is queen. Learn how to improve ad performance and scale your Facebook campaigns in this top-rated targeting course.
Dive deep into targeting on Facebook by learning all about the 11 types of custom audiences, which ones make the best lookalikes and which combination you should be using for each project. You’ll cover strategy for lookalike and saved audiences and go into detail about how to use each, including narrowing, sizing, using connections, naming conventions and how to avoid audience burnout.
Upon completion, you’ll know how to use the powerful data capabilities of Facebook
And you’ll have learned a set of key targeting techniques that you can apply quickly to new or existing campaigns.
WHAT YOU WILL LEARN:
- Key strategies you need to know to run successful Facebook Ad campaigns
- How to set up content that is guaranteed to work
- How to utilize all of the Facebook targeting tools at your disposal
- How to split test audiences
- How to overcome common issues in driving conversions
- The business of Facebook Ads
- How to price your packages and define what is included
WHO THIS CLASS IS FOR:
- Anyone wanting to start a career in ad targeting
- SEO specialists wanting to diversify their skillset
- Web programmers, designers, front end and full stack developers
- Business owners interested in scaling and targeting Facebook Ads
- Freelancers and businesses already working with Facebook Ads
- Digital nomads looking for work that they can do from anywhere in the world
- Marketing managers and reps looking to elevate their existing skills
- Content Marketers
- All levels of experience
ABOUT YOUR INSTRUCTORS:
Logan Young is the co-founder of BlitzMetrics, where he runs the company’s training programs, while implementing ad campaigns and optimizing marketing funnels for key accounts. He is an internationally recognized keynote speaker, having traveled and lectured in 45 cities across 5 continents. He’s been interviewed by Al Jazeera, Social Media Examiner, USA Today as well as other outlets and published a book titled "The Standards of Excellence" on the topic of Facebook benchmarks.
Ben Dahl is the Director of Monetization at BlitzMetrics. In his role, Ben is intimately involved in the content strategy for the business, providing valuable education through written articles and video. He also assists in operations and consults on ad strategy for some of Blitz's key clients. To Ben, there is no more rewarding feeling than sharing his knowledge and seeing others grow both personally and professionally as a result of his work. Ben has spoken at some of the country's biggest conferences for digital marketing including Growth Marketing Conference in New York City where he shared how to "hack" Facebook to generate influence.
Class Materials
Bonus Materials with Purchase