Welcome to the abstract logo design course
Lesson 1 from: Abstract Logo Design: Create Simple Logos That Tell A StoryScott Lancaster
Welcome to the abstract logo design course
Lesson 1 from: Abstract Logo Design: Create Simple Logos That Tell A StoryScott Lancaster
Lesson Info
1. Welcome to the abstract logo design course
Lessons
Welcome to the abstract logo design course
02:05 2What is abstract logo design?
02:01 3The secret to memorable logo design
02:21 4The neuroscience to why logos are remembered
02:25 5Step 1 - Finding the message
07:11 6Step 2 - Searching, Sketching & Selection
05:12 7Step 3 - Perfecting and digitizing
05:41 8Creating world-class mock ups
35:38Lesson Info
Welcome to the abstract logo design course
A perfectly designed abstract logo is like a little piece of magic. And that's the trick once a client understands that you know how to design a logos that can stick in their customers mind, that's when you can charge a whole lot more for your logo designs. After learning the process and what the teacher in this course, you are going to be able to design logos that connect with customers and clients instantly creating a brand is like a jigsaw. You have lots of different pieces all doing a certain job to create the bigger picture and the logo you design is at the very center of everything that you do. Forget everything you thought you knew about the logo design process. In order to create truly incredible abstract logo design, you need to understand the message that you want to convey before you even start putting pencil to paper, creating world class logo design has nothing to do with how good of a designer you are. It has everything to do with your ability to think and understand what...
the message is that you want to convey to myself and my design team at Clement Townhouse brand. Agency have designed thousands of logos for brands all around the world. And I feel extremely lucky that I've been able to teach over 20,000 students. The other strategic branding with my online school, the Lancaster Academy of Design and brand and everything that both myself and my team have learned over the past 10 years of developing abstract logos. I'm gonna teach you in this course. Now we both know there are millions of designers out there, but you are gonna have what? 99.9% of those designers don't have the ability to boil down everything about a client's brand to a single message and then symbolize that in the simplest way possible. A beautifully designed abstract logo. I'm Scott Lancaster and this is my abstract logo mastery course.
Class Materials
Bonus Materials