Lessons
Welcome to the abstract logo design course
02:05 2What is abstract logo design?
02:01 3The secret to memorable logo design
02:21 4The neuroscience to why logos are remembered
02:25 5Step 1 - Finding the message
07:11 6Step 2 - Searching, Sketching & Selection
05:12 7Step 3 - Perfecting and digitizing
05:41 8Creating world-class mock ups
35:38Class Description
AFTER THIS CLASS YOU’LL BE ABLE TO:
How to design logos that are neurologically more memorable for customers
How to design abstract logos that tell the brands story & purpose
How to boil down everything about a brand to one core message
How to provide more value as a designer to clients & get paid more as a result
ABOUT SCOTT’S CLASS:
What do all incredible abstract logos have in common? They tell a story. While minimalist and simple in appearance, these logos convey a brand’s core message in a powerful, memorable way. The ability to communicate so much with so little is what sets the best designers apart.
The key to mastering abstract logo design lies in understanding the elements that make a logo unforgettable. From uncovering the brand’s essence and sketching initial ideas, to refining concepts and bringing them to life digitally, every step in the process is a chance to create something meaningful.
WHO THIS CLASS IS FOR:
Logo Designers who want to level up their understanding of abstract logo design
Designers who want to understand the core foundations of abstract logo design
SOFTWARE USED:
Adobe Illustrator
ABOUT YOUR INSTRUCTOR:
Scott Adam Lancaster is the leading strategist for startup brands in the world, a serial entrepreneur, Fiverr Pro branding consultant & educator. His online brand building academy has helped over 25,000+ entrepreneurs successfully build their brands to date. He is also the director of Clementine House, a well respected branding agency of 10+ years, specializing in strategic brand development.
Class Materials
Bonus Materials