Step 2 - Searching, Sketching & Selection
Lesson 6 from: Abstract Logo Design: Create Simple Logos That Tell A StoryScott Lancaster
Step 2 - Searching, Sketching & Selection
Lesson 6 from: Abstract Logo Design: Create Simple Logos That Tell A StoryScott Lancaster
Lesson Info
6. Step 2 - Searching, Sketching & Selection
Lessons
Welcome to the abstract logo design course
02:05 2What is abstract logo design?
02:01 3The secret to memorable logo design
02:21 4The neuroscience to why logos are remembered
02:25 5Step 1 - Finding the message
07:11 6Step 2 - Searching, Sketching & Selection
05:12 7Step 3 - Perfecting and digitizing
05:41 8Creating world-class mock ups
35:38Lesson Info
Step 2 - Searching, Sketching & Selection
So in the last lesson, we focused on finding the perfect message, the message that we want customers to remember us by and now it's time to bring those messages to life. But what do I mean by bringing them to life? Well, as they always see it, seeing is believing unless you're blindfolded that you're either being kidnapped or you're having a very interesting evening with your partner. Now, what we need to do is to symbolize those messages in a visual format, which looks great after all, that is all abstract logo design is they are simply a story which has been refined and presented beautifully in the simplest way possible. Now, what you're gonna find is throughout the process of developing different logos for different messages is some messages just work better than others. We need to find peace with letting some of the ideas that we love personally go in order to make room for some other ideas which may just work better visually. So the question is where do we actually start? Well, a ...
great place to start is usually at the beginning. So I've heard and the beginning for us right now is how can we communicate the messages that we have in play through shapes and design. We'll do this in three steps, searching, sketching and selecting and because I know your time is valuable and I need to get the shot before lunch. Let's get started. So I'm gonna use the infinite power idea to show you how the process works and how I would do it personally. OK. So I'm gonna start by going to Google and looking at infinite, how are logos and icons? OK. Then we're going to go to images and this is where we're going to find some of our best ideas. Now, some of these aren't bad, but we need to think like a world class designer and world class designers have one single attribute that no other designers have and that is restraint. For example, you have logos here which are directly relating to both in minute and power and that's fine. But do you know why none of these logos are really capturing our attention and why they don't look captivating? Well, it's actually pretty simple when a logo is too obvious and direct, it loses its mystery and mystique. It's that magic, that curiosity that builds up on us to think, right? OK. What does that mean? That gives it the attention that it deserves these logos here are telling the full story on the front cover and we don't want that what we want is to grab the person's attention and then make them curious enough to actually learn more and get in them and want to read the book. And this approach should also allow us to create a logo which is more simplistic and minimalist. So if I'm looking at these ideas, what if we took the infinite symbol and just designed it in a way which made it look more dynamic and more powerful? Now, that to me seems like a good idea because we're going to have the infinite symbol, which is kind of the most important element of the message. And then we're going to have the power elements through showcasing the infinite symbol in a powerful way. So let's get some ideas and see how it goes. Now, before we start sketching, there's something really important that I have to share with you in regards to how to approach the sketching stage. Now what happens with a lot of designers, if they do actually use sketching as part of that process, which if you are any good, then you should ultimately, they are very precious about their paper space. So they don't want to put any bad ideas down on paper. But the thing is that's what papers for. You should get all of your bad ideas out because out of the 10 bad ideas that you sketch, there's gonna be one eye which has a lot of potential when you're sketching your ideas, it doesn't matter how good or bad they are, what matters is you do not stop sketching until one of two things happen. Either you fall asleep or you stumble across something that has potential. Now, instead of you basically watching me for hours sketching and crying and having little breakdowns and having naps and then coming back and sketching some more until I find something good. I'm just going to show you some sketches that I did a little bit earlier. Now, as you can see, there are some really bad ideas here, but we need to get through the mud and break through ground to eventually find the gold. And when it comes down to selecting an idea that captures my attention, I really like how this one is standing out to me. It looks dynamic but professional and it looks powerful without trying too hard. I'm feeling confident about taking this design to the next stage because it communicates the message that we originally intended to communicate. Now, usually a nice little trick that a lot of creative use is before they decide to take something to the next stage, they usually go and take a little break and then come back to review it with a fresh pair of eyes. So I usually go and fix myself. My 14th cup of coffee, come back and then see if I still feel the same about the design before moving on to the digital stage, seeing the design with a fresh pair of eyes just gives you that confidence that you are choosing the right idea to take forward into the digital stage. And speaking of the digital stage, we're gonna be taking your sketch to Adobe illustrator in the very next lesson to show you how to perfectly present it to a client. So it looks professional and trustworthy. I'll see you soon.
Class Materials
Bonus Materials