Logo Design: Wordmarks
Michael Stinson
Lessons
Types of Logos & Wordmark Classifications
12:22 2Assignment 1: Analyze the Mark
29:22 3Assignment 1: Concepting a Wordmark
39:49 4Assignment 1: Sketching Letterforms
30:27 5Assignment 1: Sketching Continued
39:00 6Assignment 1: Finalizing for Digitizing
24:58 7Assignment 1: Digitizing Sketches
35:34 8Assignment 1: Critique
06:59Class Description
The wordmark is the most widely used of all logo types. Knowing how to work with typography when making logos is an essential design skill. Learn how to expertly manipulate letterforms in Logo Design: Wordmarks with Michael Stinson of TypeEd.
In this class you’ll learn the nuances of typography by exploring characters, weight, and overall balance and how they drive behavior. Michael will teach logotype development and how to create logos that stand the test of time.
You’ll learn:
- How to draw and customize letterforms
- Working with digital vectors and bézier curves
- Pairing personalities with symbols
Wordmark creation is an essential design skill – learn the tricks of the trade and develop a strong typographic sensibility in Logo Design: Wordmarks.
Class Materials
bonus material with purchase
bonus material with enrollment
Ratings and Reviews
kathleenc
Great class. It's nice to see your sketching/thinking process. Love seeing the tracing paper and ruler.
user-b4d49e
Thank you so much for the amazing course. Learned a lot of stuff even as a beginner.
a Creativelive Student
Great course, thanks very much!