Bringing everything together
Lesson 9 from: Abstract Logo Design: Create Simple Logos That Tell A StoryScott Lancaster
Bringing everything together
Lesson 9 from: Abstract Logo Design: Create Simple Logos That Tell A StoryScott Lancaster
Lesson Info
9. Bringing everything together
Lessons
Welcome to the abstract logo design course
02:05 2What is abstract logo design?
02:01 3The secret to memorable logo design
02:21 4The neuroscience to why logos are remembered
02:25 5Step 1 - Finding the message
07:11 6Step 2 - Searching, Sketching & Selection
05:12 7Step 3 - Perfecting and digitizing
05:41 8Creating world-class mock ups
35:38Lesson Info
Bringing everything together
We are now at the final frontier. To be completely honest, I'm not even sure what that means, but it sounded cool. So I'm running with it, but we've came so far, we started off actually searching for the message that we wanted to convey in our logo. We sketched our ideas and we perfected it digitally in illustrator. And now we have an incredible logo that our client is going to love. Now, all we need to do is give it to them and how do we do that? Well, there are only two ways. The first includes sophisticated 3d printing software where we actually print the logo out physically. We put it in a beautifully designed box, we drive to the client's house and we hand it to them whilst also kissing them on the cheek. Or the second option is to create incredible mockups with the templates and files that we provide within this lesson and send it to them digitally via email. Now, if you want to actually drive to the client's form and hand them their logo physically, then good on you. But if you ...
want to email them incredible mockups, there are a few things you need to keep in mind when designing professional mockups for your client. The first thing is you need to make sure that the mockups are relevant to their business. For example, if they're quite a corporate company like Sky Wells, then we should include something like business cards. But if your client's a coffee shop, then they're probably not gonna use business cards. So it might make sense to design a loyalty card. Instead, if you're not sure about what types of mockups to do, just ask yourself a simple question of, would the logo be used realistically in this particular environment? People often think that mock ups are a waste of time and in some cases, you could be right? But in most cases, they actually help to minimize the amount of revisions that a client will ask for. You see, most clients aren't very visually minded. So the more that you can show them their logo in relevant environments, the easier they're going to be able to visualize the logo being used within that business. The better the mockups are, the easier the client is going to be able to visualize is that particular logo representing that company? And lastly mockups aren't just for clients that for you too. Remember that if you create incredible mockups for your clients, you can also use them on your portfolio to get new clients afterwards. The better your portfolio looks, the better quality clients, you're going to be able to attract in future projects. So make sure you really look at the finer details when it comes to mock ups and create the best mockups possible, constantly trying to get better over time and once your mock ups are ready, make sure you present them professionally to your clients, using the presentation template provided in this lesson. Feel free to leave a review on this course as well if you really enjoyed it and I cannot wait to see you in a future program. I'll see you soon.
Class Materials
Bonus Materials