What is abstract logo design?
Lesson 2 from: Abstract Logo Design: Create Simple Logos That Tell A StoryScott Lancaster
What is abstract logo design?
Lesson 2 from: Abstract Logo Design: Create Simple Logos That Tell A StoryScott Lancaster
Lesson Info
2. What is abstract logo design?
Lessons
Welcome to the abstract logo design course
02:05 2What is abstract logo design?
02:01 3The secret to memorable logo design
02:21 4The neuroscience to why logos are remembered
02:25 5Step 1 - Finding the message
07:11 6Step 2 - Searching, Sketching & Selection
05:12 7Step 3 - Perfecting and digitizing
05:41 8Creating world-class mock ups
35:38Lesson Info
What is abstract logo design?
If we are going to get really great at developing abstract logo design, there's no better place to start than drinking coffee swiftly followed by understanding exactly what abstract logo design actually is. Now, if we look at some of the most well known logos out there, you'll notice some common trends. First of all, they're simple and minimal. This is important for two main reasons which will cover a little bit later on in the course. Secondly, you'll find that they can work in any one color if required. This is a mistake that many designers make when designing logos for client and explain why in a little bit. Lastly and most importantly, every logo tells a simple story and that is what makes abstract logo design so special personally. That's why I love abstract logo design so much because you take all this information and boil it down to what's really important and then communicate it in the most minimalist way. And the great thing is that logos can actually be great conversation sta...
rters. For example, true story, I was once in the park and I saw the most beautiful woman sitting down on a park bench and I just saw her and I was mesmerized by how beautiful she was. So I took a deep breath, stood up, pushed my shoulders back and walked over confidently looked her in the eyes and just out of the blue said to her, you know, what do you think about the Nike logo? Now, I know what you're thinking. You'd assume that that type of pickup line wouldn't work and you'd be right. She called the police but they didn't arrest me because they thought I was crazy and that is the power of abstract logo design. Now, I know you're here to learn how to develop incredibly memorable and beautiful abstract logo designs. And you're definitely not here to listen to me talk about my terrible dating life. So on that note, let's continue the course with the next lesson.
Class Materials
Bonus Materials