Lessons
Promise Of This Class
08:10 2Class Introduction
02:35 3Identifying Your Dream Customer
08:15 4How To Engage With Your Dream Customer
06:15 5Assess Your Marketing And Engagement
12:14 6How To Find The Gap In Your Market
07:51 7How To Create Real Time, Behind-the-scenes Marketing
15:37 8How To Guarantee Social Media Success
08:30The Secret Of Growing On Instagram
00:55 10Branded Photo Shoot Tips And Tricks
12:01 11How To Start Building Your Brand On Social Media
12:29 12Social Media Aesthetics
05:01 13Branding Photoshoot Reveal
09:44 14How To Plan, Organize, And Create A Month Of Posts In One Day
02:44 15Why Facebook Still Is A Powerful Platform
13:40 16How To Use Direct Messages - Turn Followers Into Customers
09:38 17Creating Your Direct Message Strategy
03:45 18Getting Results From Your DMS
03:15 19Photo Shoots - Product & Family
10:14 20Using Hashtags To Grow Your Business
08:15 21Planning A Month Of Posts In One Day
14:40 22Your 45-minute Social Media Workflow
10:50 23Take Action
04:19Lesson Info
Photo Shoots - Product & Family
and what today is mostly going to be about is a big red bow to a gift that you all have given to yourself. So what have we where have we been and what have we learned? What we learned how to create a dream customer profile? We learned what they want to see on social media. We learned how to create content that speaks directly to them. We've also learned how to build a following on instagram how to quite possibly consider using Facebook to grow your business in a way that you didn't expect how to strategically use direct messages to turn your customers your followers in to customers. We spoke about the aestheticism. How important is our feed now on Instagram and how much does that really matter? And we also talked about what it meant for business owners to imply on an entire month of content in one day and today that is what we're going to reveal to prove that it actually works. Now what I do. After a long day of teaching, I go back to the hotel room and I pour over the comments in the ...
chat because data nerd, I need to know where people are, so I can then position this class social curator and who I am as the perfect solution for the thing that they're looking for and crazy enough. The thing I saw consistently was I tried that once and it didn't work. I tried to four months and that didn't work. So the thing I have to be very, very, very clear and say is that the class was never positioned and you will never hear me say that. The thing I ask you to do that I implore you to do will be done in a certain amount of time because we put these fake timelines and fake expectations of growth based on nothing but sheer desire. And our desire and reality can sometimes be aligned, but most often are not. So if you have tried it once and say that doesn't work for me, my advice to you is if you have a proven planning strategy, then your timeline has to be a risk re assessed according to your efforts. Your consistency, your market, your messaging and your dream customer. Also, one of things I want to make very clear is that if we paid special attention to the things that I was talking about. And this has always been the way that I've taught is I teach principles and I teach foundations. There are certain foundational components to any marketing structure that what I taught you, 80% of what I taught you applies to any platform yesterday, today and tomorrow, if we're dealing with social cause, social is really human to human interaction. Now, the functionalities of Instagram might not be like the next big social platform, and that's okay, You're gonna figure that out. But if you know how to shop on Facebook, you know how to show Arlington you know how to ride a block post. You know how to show up on LinkedIn. You know how to create something for Pinterest, A nice, helpful tutorial. And we get back to your bog post. And if you do that, you can make microcosms within Instagram and then on Facebook and then link it up to Twitter. The foundation's don't change so 23 years from now, if I ever decide to come back and teach on creative life, guess what? 80% its contents going to stay the same and the 20% are going to be nuances according to the platforms that over there. So what we need to focus on now is how all of this comes together, how we can all take a big collective breath and say, even though I am not where I want to be on instagram Or maybe not, I'm not where I want to be on Facebook that I have the foundation that's gonna parlay me into, ultimately, where I want to go. And so what we're about to show you right now are how you can style your own lay flats so that their representative of your business makeup artist, music photographer, product, business, direct seller you can create your own late Let's and I want to show you quickly how you can do that based on something we did there in the studio material Quick video right about now. So when it comes to styling, there's a temptation to think that style photos have to be really complex, really expensive and, like highly detailed means there is. Those were good in some respects, but very simple photo proves that less is more. In this particular case, Caitlin brought some macaroons. She believes that her dream customer would slow her school to see something that is executed in style really well. So I'm going to be a shooting macaroons so people could sit here and say, What is this styling like, What is macaroons have to do with her Amazon Waisale marketing business? Well, the thing you want to do on social media is to really identify that you want to put out things that you think your dream customer would be attracted to know she is not making macaroons. She's not selling macaroons. But if she could find a way to tie macaroons back to her business, perhaps like I ate a macaroon whenever I want to celebrate or what's your guilty pleasure? When we talk about creating guilty pleasures, everybody has them. And when you get conversations going on Instagram, you get conversations going on Facebook. What you're doing is driving engagement. Once you get people to engage over simple things like commonalities between doughnuts, macaroons, ice cream, reality television, ha, they might be even more inclined to start talking when you start talking back to you when you start talking about your business. So a couple things to notice When it comes to simplicity, you want to make sure that you're paying attention to the details. What what we have is a mint green plates, and I could absolutely place it on a white board Easy. But what happens when I come to shooting? It is I would have to lay the camera to the same parallel as the floor. So what I'm going to do is I'm going to get a teacup and turn it upside down to create a light bottom to the plate. I don't have to include that teacup. I just have to know that it's there. So now what I'm going to do is she brought in four macaroons. I've selected the white one to go with the bottom to create more visual break. If I would put the green on the green, it blends in, so I do white. Then he d green and at a pink Now she brought another macaroon, but I think less is more so. All we've done enough from my perspective. One thing that I note is like there was this dark piece on the back room that I don't want showing because I will go there so All I have to do is simply rotate. Please. Here. My hands are shaking. Okay. J will bring in that. I'm gonna shoot. Ah, horizontal vertical. And from the lip of the plate and above, I really want this to pop, and I'm gonna play with it as a photographer with a beautiful L series lenses. I'm gonna shoot this in 1.2. Let's have a little fun. Let's experiment. Great, Make. I am at a F 1.2. I s 02 53 20th of a second. I'm gonna shoot the cup, the plate in the macaroon. Now I'm just gonna shoot horizontally And now I'm going to shoot horizontally just the police and the macaroons, So ah, quick recap Less is more. We got that dialed in and nailed down And now all I can think of is how well it's gonna work with, like, the maps in the background on her website, how it's gonna pair really well with her lifestyle imagery on instagram next system lifestyle photos of like maps. Now we have, like a sweet component. All we're trying to do is to build a likability factor and Caitlin as a personal brand. One thing I want to point out was, Caitlin. How much did you spend the macaroons roughly. Okay, so she probably spent somewhere between three and $5 what we just shot with something that anybody could shoot with an IPhone or with Samsung and Android. Okay, I have a mobile device. You could shoot this and sure, we had a white background, but at home, I don't have a studio to shoot with. So I get a phone board and Elmer's from board from Target, and they think they're about 3 95 to form boards in one set. And I just put tape on the back end and they create what we call in photo World of e flat. So you get to form boards and you just make a movie and then I get a white poster board. I created my own in house photo studio. I put the white board of the bottom. I put the V flat in the corner, and all I have is little pocket of light. I could bring up my phone and I could shoot coffee. I could shoot music picks. I could shoot makeup. I could shoot the tools that I use for henna designs. I could shoot whatever I want in a beautiful pocket of light. So this is what it takes to make our own social collateral. I want there to be no miss Numbers that I'm out here saying It's so easy, guys, easy peasy. Go ahead and do it. What I am saying is that it's worth it, and we know that it takes a lot of time to create the content. Now I know that it's gonna be tempting, because what we want to say is, well, can I just do mawr of what I want to dio? Can I just coach more clients and sell essential oils and sell my products and big more cookies like I got into my business just to do what? I love Jasmine? And to that I say, I'm sorry, that's not feasible. And it's not feasible because you came into this room not saying jasmine. I want to be a hobbyist. You came into this room saying Judgment, I want to be an entrepreneur. Jasmine. I am an entrepreneur, so if you're different and if you are an entrepreneur, then you have to run a business. We started this boot camp by saying It is not enough to own a business. You must run a business, and when you run a business, you must build your business. And when you build your business, you must foster your business. And when you foster business, you then have to get people to talk about your business, and that takes time. So what I am proposing to you is to be very thoughtful about who you're speaking to you. It's a very thoughtful about the time it takes to curate your images, to be very thoughtful about being an image curator, to be very thoughtful about hiring a photographer or collaborating to be very helpful about the captions that your right to be very thoughtful about how you plan and to be very thoughtful about how you insert your business inside outside social conversations and my friends. This all happens when we use hashtag
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Katrina Julia
GREAT class! I LOVE learning AND applying from Jasmine from IG, Social Curator and here on CreativeLIVE! I immediately started applying key things to expand my IG + social like stories + tips (already doing reels consistently) + setting up my launch plan. In less than 1 week already seeing over 2,000% reach and over 4000% growth in accounts engaged! Whoop whoop! Highly recommend all the things!!!
Rachel Tenney
This is by far the best social media class I've ever taken, and I can't believe the price tag! I've spent way more on many other courses that can't even compare. This is truly a whole blueprint and so well produced. I love Jasmine's humor and down to earth strategy. One of the best business purchases I've ever made!
ayman sadiq
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