How To Use Direct Messages - Turn Followers Into Customers
Lesson 16 from: FAST CLASS: Your Social Media BootcampJasmine Star
How To Use Direct Messages - Turn Followers Into Customers
Lesson 16 from: FAST CLASS: Your Social Media BootcampJasmine Star
Lesson Info
16. How To Use Direct Messages - Turn Followers Into Customers
Lessons
Promise Of This Class
08:10 2Class Introduction
02:35 3Identifying Your Dream Customer
08:15 4How To Engage With Your Dream Customer
06:15 5Assess Your Marketing And Engagement
12:14 6How To Find The Gap In Your Market
07:51 7How To Create Real Time, Behind-the-scenes Marketing
15:37 8How To Guarantee Social Media Success
08:30The Secret Of Growing On Instagram
00:55 10Branded Photo Shoot Tips And Tricks
12:01 11How To Start Building Your Brand On Social Media
12:29 12Social Media Aesthetics
05:01 13Branding Photoshoot Reveal
09:44 14How To Plan, Organize, And Create A Month Of Posts In One Day
02:44 15Why Facebook Still Is A Powerful Platform
13:40 16How To Use Direct Messages - Turn Followers Into Customers
09:38 17Creating Your Direct Message Strategy
03:45 18Getting Results From Your DMS
03:15 19Photo Shoots - Product & Family
10:14 20Using Hashtags To Grow Your Business
08:15 21Planning A Month Of Posts In One Day
14:40 22Your 45-minute Social Media Workflow
10:50 23Take Action
04:19Lesson Info
How To Use Direct Messages - Turn Followers Into Customers
we're talking about now is how to use direct messages to turn your followers in to customers. Now, I cannot tell you how in love I am a direct message. If anything, poor Caitlin into go tied market. I was stuffing this ideology down her throat. I was like, You need to get your business of I need you deeming I was hard knows about it and it was set in love. But I'm like, Listen for what? Like I know her businesses in new on social media. For all intensive purposes, her business looks new, and if your business looks new, you got to be out there hustling, period the end. So what we know is that people are using Instagram as the Yellow Pages, Google and Yelp. That's what it's turned into. And I find this fascinating, and at first I just thought it was me because I really love Instagram. But I started noticing a pattern in which the way our members and people outside who are not members are using Instagram as well. So there is an important consideration when it comes to using Instagram dire...
ct messages in my personal belief is there was a time that I said, I do not respond to enquiries via D. M because I don't think I can control that conversation. And then all of a sudden I saw a big shift of people saying I want to talk here and as a customer, I will talk here And so over the past few years, I was like, OK, I need to find a middle ground because people when I was communicating with people and saying Hey, Jasmine, I'd like X and I say Go here I was losing too many. If they say judgment, I would like X and I warm them up in a conversation. Then I build trust. I can get them to where I want to go. I firmly believe that contractual negotiations between business owners should take place on your own platform. That's just what I genuinely feel. OK, so when we talk about instagram direct messages, I build a day. I feel like they're strongly built on four pillars. You will see a recurring theme in my life. I talk about the same dang thing the same dang way because people hear it different ways, so we need to focus on our followers. We know that yon jasmine Did you say I'm gonna keep on saying it until I actually see people do it. We gotta build trust. We now know have said how many times today have I said Consistency is Keith and lastly, Then we can get into our direct message strategy. So I'm here to show you how to outsmart the instagram algorithm because at this point in time, we've talked about inventory for algorithms, for Facebook. We talked about how our engagement affects the algorithm, but I'm gonna here and make this big promise that I'm gonna teach you how to outsmart it. How do I get more followers? We already talked about that slow growth being authentically you. No. Once you ask, how do I get more followers and I give you that answer? Then you say, How do I sick out in the algorithm? And how can I connect with my followers and girl my business? Because we finally got to the page where you may be kind disorder would believe that the thing I'm proposing actually works. And the thing that many people will say is once I've done this and yes, Jasmine, I subscribe to this and I've been doing this for 13 days and I'm not getting the results you promised. I'm like, OK, we'll give to do it for 13 months and then let's talk. The question would then become I've tried getting customers on Instagram, but it just doesn't work for me. If it is not working for you, my question would then become Maybe it's time for a new plan and a new strategy not firm or instagram followers, but to learn how to convert your current Instagram followers into customers. What could I do to make this big, lofty promise and statement? Because we know the same way we saw on Facebook is the same dang way we're going to see on Instagram. People have money to spend. We know that. But yet we tell ourselves that they're not going to spend it on us. Maybe it's time for a new plan and a new strategy. So the question then becomes Are you using Instagram with the planet strategy? What hell, we're building this up. You know who you're talking to? You know the content will resonate. You know how to build up with him Now when it comes to Instagram The first thing is no one missing my posts. But we're going to start getting into that by slowing organic growth. Jasmine no one talks back city. But now we know the caption, right, Because we have the hook, the insights and the call to action getting people and asking them to talk back to you? Yes. And why do I gain three followers in a day and then I follow. I lose four followers tomorrow. Now we know the game that other people playing and we're not gonna focus on our numbers. We're gonna focus on the people who are there at the party to dance with us. Now that we're all on the same page, let's shut about how you can outsmart the algorithm. And the way that you outsmart the algorithm is by ignoring the algorithm. People don't want to hear, like this big hack that I say is to run in the opposite direction of what everybody else is doing. But this is truly how you work on instrument like this is the game in the sea of sameness. It is time for you to stick out and the only way you stick out and you guys. I've said it again and again And I will keep on saying it is about you being you. Because what we know everything we sell other people sell it and or its searchable. So where everybody else is caught up with promising you the next 10, followers on Instagram, I say, Heck no, I'm not promising 10,000. How about we have a conversation about one? Who are we to be above one? The 1 to 1 connection is so powerful. The 1 to 1 connection on instagram is the wave of the future if it is not already the present. So why am I so ardent about the 1 to 1 connection is because the thing that I know is that there was one thing the Instagram algorithm cannot touch You post 18 times a day. You post 18 times a year. You get 85% engagement, you get zero engagement. What can the algorithm not touch? Instagram direct messages. Now, I know that whenever I propose this idea of like, hey, guys, get in those d m's. There's gonna be this level of resistance and this resistance is like you want me just to start conversations with strangers. This is so weird. Not only is it weird, friend, it's not cool. It's not sexy. It's not fun. It's not glamorous. And worst of all, it's not even scalable. So why would I propose this crazy idea of use canning the idea of 10,000 instead sending one message at a single day ing time? It works. This absolutely hands down works. But it on Lee works when you have a plan in strategy and you are gonna go home and you were in a dream. But those two words cause they're in your head planning a strategy, planning and strategy So what we now know that we can now deduce down we're getting towards the end of the day. This is it. We see the final endpoint of day to that direct messages work when you are What consistent? Thank you. Now, how can I be consistent when I've tried direct messages in the work for me? Jasmine, you just don't get it. It's really what's the word for it? Awkward when you reach out and nobody talks back to you. Okay, we're all grownups. Not everybody is going to be social. And so you build a bridge and get over it right? Because people say, Well, it must be the thing I'm saying, right? Like, what do I say in it? Well, I can't tell you what you should say, because I get to that in the second. But I can definitely tell you what you should not say. Well, you should not say it's giving somebody or selling the thing that you want to sell as a hard sell immediately direct on instagram direct message. So if anybody's familiar with my INSTAGRAM account, I used instagram stories every single day. I show up. However I am. I prefer to show up with makeup on the face. And what you're looking at right now is a picture of makeup on my face and my dog. What make up casually and not so casually covers up is my freckle face. I have freckles. I've had them the majority of my life. And if you're wondering why I'm kissing a spicy bottle of hot sauce, my mom's Puerto Rican my parents in Puerto Rico they brought me back something called ticket. If you've never tried it, get it right. It is so good. So I took a picture on instagram stories. I'm tagging to pick it. That's my freckle face. My freckle face was also show on instagram stories When my husband said you've been gone a really long time Please, in time you're shopping. Oh, um and this is a freckle face again on instagram me working on the couch with my husband This is not a behind the scenes story of jasmine. I'm showing how I show up So you can just imagine my surprise when you know, for all intensive purposes, I'm not ashamed of my freckles. I like my for girls. Difficult for me, my freckles on my history. I'm cool with it. So imagine how I felt when I got this direct message. Hi, Jasmine. I work for X skincare company and you know does have a lot of dark spots on your face. My company offers a serum that helps remove them. So here's a link to buy. Let me know if you have any questions. True story. So I was not on instagram story saying, Does anybody know how to remove the dark spots on my days? I'm really feeling self conscious about my freckles. It was an uninvited sales pitch. So you could just imagine how I felt because I can't even home. Are you? What are you doing home? Or the wolves that raise you? Okay, because instagram direct messages should not be used as a first time hard sales pitch. If you don't know now, you know. OK, we do not hard sell people be social. If that's the one thing you walk with 20 business be social act human. Because before you ever sell anything on instagram on Facebook, have little trust. If I don't trust you, I will never buy from you that goes across from any form of sales. You don't need to sell. You need to show. So we effectively talk about the five types of direct messages that actually really work and are effective. And we're gonna walk you through that, right? I don't know, because I'm not gonna leave you hanging, but we're gonna get you writing these in your notes. First we have a conversation starter temperate. We have a thank you, Tim, but we have an introduction template. We have a give and we have a collaboration
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Katrina Julia
GREAT class! I LOVE learning AND applying from Jasmine from IG, Social Curator and here on CreativeLIVE! I immediately started applying key things to expand my IG + social like stories + tips (already doing reels consistently) + setting up my launch plan. In less than 1 week already seeing over 2,000% reach and over 4000% growth in accounts engaged! Whoop whoop! Highly recommend all the things!!!
Rachel Tenney
This is by far the best social media class I've ever taken, and I can't believe the price tag! I've spent way more on many other courses that can't even compare. This is truly a whole blueprint and so well produced. I love Jasmine's humor and down to earth strategy. One of the best business purchases I've ever made!
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