Lesson Info
13. Branding Photoshoot Reveal
Lessons
Promise Of This Class
08:10 2Class Introduction
02:35 3Identifying Your Dream Customer
08:15 4How To Engage With Your Dream Customer
06:15 5Assess Your Marketing And Engagement
12:14 6How To Find The Gap In Your Market
07:51 7How To Create Real Time, Behind-the-scenes Marketing
15:37 8How To Guarantee Social Media Success
08:30The Secret Of Growing On Instagram
00:55 10Branded Photo Shoot Tips And Tricks
12:01 11How To Start Building Your Brand On Social Media
12:29 12Social Media Aesthetics
05:01 13Branding Photoshoot Reveal
09:44 14How To Plan, Organize, And Create A Month Of Posts In One Day
02:44 15Why Facebook Still Is A Powerful Platform
13:40 16How To Use Direct Messages - Turn Followers Into Customers
09:38 17Creating Your Direct Message Strategy
03:45 18Getting Results From Your DMS
03:15 19Photo Shoots - Product & Family
10:14 20Using Hashtags To Grow Your Business
08:15 21Planning A Month Of Posts In One Day
14:40 22Your 45-minute Social Media Workflow
10:50 23Take Action
04:19Lesson Info
Branding Photoshoot Reveal
So we led you all up into this point. You saw a lot of behind the scenes. You saw the props that we used. We saw who were marketing Teoh. Now we know who they are. We know they're marketing to, and we know what the shoot look like. And now we're going to see the results of their efforts, the results of their efforts for number one showing up, not knowing what they were getting into entirely showing up, being vulnerable, showing behind the scenes like listen like they were some of the last people to leave yesterday. And I was one of the last people to leave history and our paths crossed. They're like, where exhausted and I was like, So am I on there like it was really hard watching ourselves shown, and they're like, You probably feel the same way. And I was like, Absolutely now you feel it hard in a different way because you feel exposing like every day is watching. And what you see is like all the things you could have should have maybe perhaps could have done. And what I see is like w...
ho those photos need a little retouching who knows what doesn't even leave me a little bit focused. Oh, your directions need to get a heck of a lot better and you want to know what it is, what it is and what I wanted to show is and again storytelling arc narrative. The hero's journey is we feel more inclined to the protagonist. The main person after have seen that person go through a really low point. If we can show what we went through the valley to get to the peak. And once it gets the peak, what are our protagonist going to do with that content? We shot a total in the studio where in this do for, but I think for hours. But I was not shooting each business for two hours each. We had a ton of set up. We had a lunch break we had filming. We had a bunch of behind the scenes. When I say how much time I actually shot each business owner, I'm thinking we're parking around the 60 to 75 minute mark in totality from the 60 to 75 minute mark. They had around 100 and 25 images in their gallery, but hey, that's what I got. That's what we Janet about. And that's where we stood. So what I want to do is create a direct reflection of their, uh, brands, and I want to make sure that they feel like they have a plan and strategy to execute beyond that. So I wanted them to have enough content to post every day on social media for 30 days. That was the goal. Now we're going to see how things transpired. We're gonna dive into Highway three. This could be the start of a behind the scenes photo here showcasing you getting a photo shoot prepped and ready Highway three about us. We have a ton of photos for you all Highway three. Your Why this is showcasing a product. But imagine putting like a dipstick of this on instagram or doing a series of instagram stories and your wise you want to personalize products for moms to have special experiences with their Children. The benefits. Hey, imagine this on Instagram. Join us for an instagram live as we talk about the top 10 Christmas planning tips. Join us live to learn how to wrap your Christmas gifts, join us live for a mother's Day card making live events, things that you need construction paper, crayons and tapes like So you're like doing content that's not selling the product, that building brand awareness. Here's a photo of you showcasing the product. Now we're gonna get into into go tied market. Caitlyn, we're gonna be doing some behind the scenes photos that are going to personalize an experience of house and they were giving you. So imagine you starting your morning off with a cup of coffee. We have to go tied. Market inspiration here again. We could totally use this as a Facebook ad and we can put like tech. We can put text on the top. We can move the photo over, create white space on the side, have graphics about what you're inspired by that week. Ah, here we have integrated market personal insight. So you could talk about originality and how originality people could say it doesn't exist on Amazon, especially people are white light. If people are white ladling, and then you explain why it does and to go tied market your why we have pictures of you holding photos of vacation, your family really putting you out there and what you do it for in decodes hide market your about me. This is direct to camera about me. Photos work extraordinarily well to showcase who you are. Market differentiation, Indigo tied market the benefits you map out your next step for your Amazon sale Tying in the maps, memo books, writing notes and those Jamaica shells that I broke yesterday after the shoot. I'm glad we have a photo of the thing I broke. Way to go. Way to go. Brainy photographer and indigo tied market showcasing your product or service. So now what I would love for you guys to do this is what we're gonna do over the lunch break is you guys are going to plan. Uh, you're gonna plan your content rights weren't. Lay it out and then you're gonna get that content and I'm going to go into Facebook, and you're just gonna create every elder contents going to written All the photos are gonna be done. All I could do is just place them on different days and times because the reason why I encourage people not to do at the same time is because studies have shown that people are platform hoppers. So if you have time to randomly score Instagram, there's a good chance I'll just pop on over to Facebook the next step. When it comes to just Caitlin had said, Oh, do we need to have 60 captions? The answer is no, I believe strongly is because there is a psychology of a caption. Any time you put a caption out, I want you to have one goal in mind. And that one goal is to create connection, Does it? Connections Convert connections? Self. What makes the caption work like, How do we know? Well, I'm a total nerd. I have geeked out about writing copyrighting conversion writing. I'm a blogger at heart. I start with water like his love riding. I love how to understand what people are engaging with. So we're gonna break this down easy as possible. There's three main parts to an effective caption. The hook insights and call to action. The hook Instagram will only show two lines of copy. That is why we gotta get him right in the beginning. We gotta make them read more because people are just scrolling storm swirling. So the anatomy of a caption is how do we start him? How do we stop there? Squirrel, and have them click more. That's we call the hook inside of the inside of a caption. 2 to 3 insights. This is where we go to creating connection. Every insight you share create connection. Now that you know, we have categories And now that we know you can personalize with a segment of of topics, these templates are gonna guide the conversation according to category. We want to break this down step by step. So average time to write a caption. Did it did it? A poll like 900 people responded and more than 50% said it takes him 15 to 30 minutes to write a caption that is not including finding the photo editing the photo when you're shooting the photo, finding the appropriate hashtags, talking the right people and geo tagging, people are actually spending an hour and change for a social media post. And then no wonder people are like I hated and it takes forever. So we have said we gotta streamline is for business owners so that we keep business owners doing the thing that they have to spend time with people they love. So social curator captions are templates. To give you the framework, we've given you the framework. Now you get to personalize. You can keep as much or as little as you want, but now we're like laying it. So, um, what you would do? You guys now have access to social curator. You can log into your members area and we're gonna hit your subscription. And in your subscription for each month, you will now see the category here listed. We see benefits. This is a caption template according to the benefits. Now we know what your benefits are for your mom's. Now we know the benefits are for your dream customers. Your aim is on resellers, and what you see are blanks. You are going to fill in the blanks with words, and virgin are close to you. You can change as much or as a little of the copy. And now we know who are targeting Now you'll also see on the left hand side, we shoot lifestyle stock photography for business owners who don't have the time or the money to have their own photo shoot. So no excuses. So some people come. He's with photos some people just uses to the caption. Some people use the whole King capital here again, we have a category behind the scenes tutorial fill in the blanks. The main thing to think about it know, is that it is about content. It's not just about content, it's about the strategy behind the content now. I worked closely with branding photographers, and I love it because it's like legitimately the Wild West. In photography like this niche has never existed Up until a couple years ago, the people who are branding photographers now and making a name for themselves are literally the people in the Gold Rush hills of California When that happened there out there, trying to dig up the gold and figure out what's working, it is hard to be a brain ing photographer because people aren't putting the monetary value on the same amount of time that it takes to create the content. That's just facts. And so we're talking about on the inside of the group as a photographer, like I'm an entrepreneur CEO, I am a creative I'm all those things. But when I see a certain group of people who are outside hustling and hurting. I wanna be like I want to be there. They have the content, They don't have the strategy. That's just what it is. So if you are a branding photographer watching this or you're a small business owner and you want to work with bringing photographer, I want you to walk away with a confidence strategy and the way that we get the strategies, understanding how every photo can be used. And I'm gonna tell you something that was really unpopular. As I had this conversation with the reigning photographers, I was like, Guess what? Friends? You now have to teach people how to use the content.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Katrina Julia
GREAT class! I LOVE learning AND applying from Jasmine from IG, Social Curator and here on CreativeLIVE! I immediately started applying key things to expand my IG + social like stories + tips (already doing reels consistently) + setting up my launch plan. In less than 1 week already seeing over 2,000% reach and over 4000% growth in accounts engaged! Whoop whoop! Highly recommend all the things!!!
Rachel Tenney
This is by far the best social media class I've ever taken, and I can't believe the price tag! I've spent way more on many other courses that can't even compare. This is truly a whole blueprint and so well produced. I love Jasmine's humor and down to earth strategy. One of the best business purchases I've ever made!
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