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How To Start Building Your Brand On Social Media

I know how it feels to feel overwhelmed and flustered and frustrated that, like I don't know about you. But me as a professional photographer will look through my phone And there have been times where I'm scrolling through and I'm Mike, I've got nothing. I have nothing. I have nothing to post today. I know how frustrating that can be. And I also know the frustration of when Instagram first came out. I was like I composed anything on instagram and then it was I can post anything on its like, where do I begin? So when I started honing in my focus and saying, Hey, Jasmine, work in these parameters and let's see what happens in there I think it has been such a game changer for a lot of business owners. And we're gonna get into what that looks like right now building out your categories in this video. Next question becomes how do I start building my brand on social media? So before we actually get into the logistics, how do start building it? We have to know the brand is a brand is not your...

website is not your social media is not your newsletter list. It is not your business card. A brain is an experience. This is what somebody feels or thinks or has heard about your business. It is emotional. Somebody had once described a brand is what somebody says about you when you leave the room, How are you making your customers feel? How are you? What? What are the things that people are saying when they when the unbox, what you had sent them, How do they feel when they get there first? Amazon Zale like How are they telling their friends that you have to order these blankets? You have to hire her for marking advice. That's the brand. So what are we doing on social media to facilitate those experiences without as being one on one? Because I know that I can facilitate an experience with something on social media and have never have met them, and I know that you guys are too. But I think we all can. All of us can do it better. So what I want you guys to do is now that we know that a brand is experiencing now that we know what your customers are, and now we know how we want to show up. And now that we know the gap in the market, what we want to do is you want a list, the types of photos you want to share on behalf of your business. We're gonna get really specific. We're gonna call him categories. Because have you ever gone to Instagram? Never got a Facebook and you're like I can post anything. God, I can post anything. Where do I start? Every day, Every day. That struggle Israel. OK, so when I when we create categories, you know, this is only what I'm posting is gonna narrow It is gonna give you vision. So categories are things that are connected to part of your business, but they are not of your business. I know that you guys in your sleep every day and twice on Sunday can sell your blankets and tells that's not a good instagram account. That's Q v c on instagram. Okay, and you know that you're not gonna do that. So when we go into categories, these are things that we could talk about a business that are not of talk about of our business, but not the thing that we sell So, for example, I fell a motivational speaker on Instagram, and she talks about shoes. She doesn't make shoes. She doesn't sell shoes, but she's one of her categories. Why she buys an expensive pair every time she walks out. Expensive pair before she walks on on on stage. And the night before, a couple days before she instagram stories was his grand pose. Got a new pair of Lou Batons. Got a new pair of Jimmy's, and she says that the shoes empower her toe, walk onto a stage and share her message. And then she goes into her message. So what is it about? She's not saying, Hire me. She's not saying Buy a ticket. She's saying these shoes and now people, when she speak on stage, will take a picture of her shoes when she's speaking. Tag her on Instagram. Is she selling shoes? No, she telling her business. Yes, we know that quotes do well following author, She posts a mix of posts that are hard coats and other quotes, and when she posed her clothes, other people post them in preparation of her book launch Photographers. Photographers are really good at posting pictures of other kids, right? So a few examples of my categories These are things that I can get into these a few topics. We're gonna break this down in a 2nd 2 categories and topics. So I talk about the books that I read quite often and I have a hashtag on instagram Jay Star REITs. Why? I don't write books. I don't make books. I don't sell books, but what do I want to do? I want to put things out that will attract the type of person I want to work with that have a person I want to work with. Educated, continuing education takes time to read self betterment, self education. I am putting out what I ultimately want to get back. One of my things that I like to talk about is food and drink. On Instagram, because it does well, is the thing that commit connects all of humanity. But when it's able to style, it's visually appealing. And I talk about thing. I talk about the decisions that I make for healthy purposes. I talked about this decision that they make that like my splurges, why we all have scored just we're creating connection. I do not sell crew. Sants. Yeah. What am I comfortable sharing? Some people are not comfortable talking about their kids. And that's okay. Some people are not comfortable talking about their spouses. That's okay. How do we determine what is too much? How do we determine what's right for us? I refer to this is then the man on the airplane rule. What I share on social media would be the same thing if I sat next to a man and he wanted to talk to me. What? I talk about my mom's battle with cancer. I would what I talked about have that I'm happily married that have a dog. Yeah. What happened? Other things with a stranger. Maybe not That doesn't go on history. So number one thing to come up with categories is what I'm comfortable sharing. Number two. What am I selling? I absolutely know. Without a shadow of a doubt, you know what you're selling. But I mean this from a literal and they we mean it from an emotional perspective. So literally you sell blankets and tells what you're selling from an emotional perspective. Comfort, gratitude, feeling special, motherhood, personalization. That's all personal emotions like We know that when moms are buying a blanket from you, they're not buying a blanket. They're buying something else. They're bringing memory. Ah, if I was a baker and I sold wedding cakes, I'm not selling just a cake. I'm selling family heirlooms, memories, celebration, experience and people are buying or investing. What do you selling? Like marketing strategies? You're not selling a marketing strategy. You're selling belief. You're selling. Overcoming doubt. You're selling the possibility of achieving in an impossible situation when we could speak to what we are selling. From an emotional perspective, we are literally a needle in a haystack. So a few members of social curator This is like a foundation in the business that I run a so security. This is a social media marketing website, marketing, membership, A few of our members. We have to go into this all the time. What you selling as a brain and gut health coach, I provide simple health hacks for Mama's for clean energy, happy valleys and increased productivity. What I'm selling is a vibrant and productive life, which moms can instill in their Children's daily habits. She's a brain and gut coach health if she said. I'm a brain and gut coach. Health. Well, good. There are thousands of people like you, but what do you selling a vibrant life into their Children's daily habits? That's what she speaks to KJ as a PR pro. I help entrepreneurs receive recognition their brands and dreams deserve. But what is she really selling? Confidence, connections and an easy follow a path to becoming a household name? Yeah, How many people say, Oh, I'm NPR and you're like, OK, I get public relations. But like, what do you do? The third question to ask yourself as we determine the categories is who am I trying to attract? Well, the good news where you work through that. So now we know what am I comfortable sharing? What am I literally and emotionally selling? And who am I trying to attract? Because when we answer all three of these questions, we will have a clear answers on who are we gonna be able to create content for? We're gonna have a clear path for intention and purpose. This, my friends, is how you stick out. This is you're like, Oh, I get my vision. I know who I'm selling to I know why I'm selling it. I'm going to speak to the emotion, But the thing that I am selling, So if you got to this point, you're like, OK, I got it. How do I get there faster? I believe that such a curator is a great way to put training wheels on a very fast car. So what we've decided to do is we're going to streamline seven categories for you. If you have come up with 234 categories on your own, great. But follow these seven categories so you can expedite how fast you're creating content. Social curator is to save you time. That's it. Save you Time City stress. That's right. That's what I'm saying. So seven categories as a base, I'm gonna walk you through the seven categories behind the scenes tutorials. These categories have been specifically selected for what performs statistically better on social media. Behind the scenes tutorial number one to about me three My, Why why are you doing this? This is the thing that separates you from all of your competitors. The benefits for your followers you're gonna be showcasing your product or service. Personal insights. Lastly, inspiration, Encouragement no inspiration. Encouragement yell. No work so well in your account. Those quotes that funny mean with the marker people felt like mom ing is so hard. But at least I don't have the kid that scribbled all over my car with a Sharpie. Right? So I think we know that that works well, we know statistically, the photos that you guys posted of yourselves do the best. So Highway three behind the scenes ideas, packaging warehouse life What? Your design studio. You guys a ruling that I didn't even know that till just this. I put, like, behind the scenes, even to show the behind the scenes of where you guys right now. And you're like, No, Jasmine were like in a 200 square foot bedroom. Got printers, stuff. We got papers everywhere. Were in your living room. That's kind of sort of beautiful. Some people know I'm not saying Shohat missile of time. It's like it's OK to say, like, this is do a before and after of your studio where your eyes. Now, when the studio launches do little swipe feature so dismissive the grid, uh, working Mom balanced introduction to your team as it grows if you guys, we've been wanting to do that. Great. So at least we know we're going in the right direction. Took pictures of them, okay? And they don't Hey, listen, if they don't exist online, nobody knows. Okay, Uh, Caitlyn, some behind the scenes tutorial ideas, consulting. I don't care. We have to call your mama's friends. Your cousins, Your youth group. I don't care. Set of a photo shoot to have consultations. Promised engine in. One of the people that you're highly inspired by. Shared an entire behind the scenes for a photo shoot. She had her friends come in to make it look like she was doing design sessions with him. So she had visual collateral to showcase what she does. Okay, Great. Ah, I would love for you to spotlight Amazon vendors. People who in the space here, like dude, you're killing it. They don't have to be your client. You just have to use them. Is example is their product. Whatever you think. Whatever you think your drink customer wants to see and you're gonna test. I just got that. And here's the crazy thing. I can't tell you how many times business owners have highlighted other people in their field to bring attention to their account and under knowing unknowing the the person who the highlight, it was like, you know, I was really thinking about I needed to get organizing this capacity. Could you help me? So by you shedding light on them you're giving onto the radar. They could be hiring you. Okay, our friend and ready to start their That's how social works 100% tutorials. I want to see way more education on your account. I'm stalking about stuff that you think is so silly and stuff that you're just like, Who wants to know this? You would p so surprised. So how to organize listings, how to write a product description or how to write interesting about your business that exist on Amazon. Like you're gonna know the terminology. I'm just throwing out ideas like that. One more category. Your Why? I believe just by looking your accounts uh, why do you do this? Your kids, your sister for other working moms. Your dad, your customers for small business owners in the good head market. Your Why? From what My perspective Isn't police feel free to add your son, her husband, business partner, struggling business owners, those who are lost for the Doubters. For the believers you serve to markets. And that's okay, because everybody at one point is a Doubter. And everybody, at another point, is a believer. You speak to them both. That's right. So how Mark is we are gonna be using social curator categories to create a short list of topics. So we already kind of went through. Two of the seven did a little homework there. Guys will finish that. The thing that I want Ahonen. But the one thing you take away, this is categories helped create a brand extension and continuity. If you're looking at your feet and like Weir people here Oh, my God is a hot mess on What I'm doing is like, Oh, wait. Now I know why categories Every 7 to 9 there to see Oh, you're why you're about me little topics. That's how we create continuity