Strategy & Long Term Goals
Lesson 11 from: FAST CLASS: How to Start a Photography BusinessPye Jirsa
Strategy & Long Term Goals
Lesson 11 from: FAST CLASS: How to Start a Photography BusinessPye Jirsa
Lessons
Class Introduction
04:35 2Common Myths & Unknown Truths
08:08 3The Road Ahead
05:22 4Find Your Passion
03:18 5Part-time, Full-time, Employed, Partners?
03:41 6Stop Wasting Time & Money
04:02 7Your 12 Week Roadmap
04:23 8Mind Mapping
02:25Select a Focus
02:51 10S.W.O.T. Analysis
04:14 11Strategy & Long Term Goals
03:42 12Values, Vision & Mission
05:40 13Quick Break for Econ 101
08:14 14Your Target Market & Brand Message
07:12 15Your Client 'Why'
02:26 16Document the Client Experience
04:47 17Business Administration Basics
08:56 18Book Keeping Management
05:23 19Create the Logo & Branding
03:21 20Three Pricing Methods
10:18 21Package Pricing Psychology & Design
02:03 22The Listing & Classified Hustle
04:51 23Make Instagram Simple
05:57 24Your Automated Pinterest Plan
03:16 25Content Marketing & SEO
06:03 26Your Content Road Map
06:41 27How to Craft Your Content
05:37 28Internal Linking Basics
03:21 29What is Sales? Show Me!
05:02 30The Sales Process
03:23 31Always Positive, Always Affirming
02:03 32The Second Money & Dual Process
05:51Lesson Info
Strategy & Long Term Goals
So now, this is time we've kind of identified we can look through to see this goal of where we wanna go. We defined our focus, we've analyzed the competition. We know our advantages. We know our weaknesses. Okay, now I wanna say this. Your ideal work life should also dictate your strategy and goals. You know the competitive landscape. And now it's time to decide on what you want and where you want to be three years from now, today. Five years from now, today. The reason that's important is this. He's no Fstoppers. Everybody should know Fstoppers. Lee and Patrick are two of my good friends. Lee came and toured our building. And the first thing he said to me was, "This is amazing dude. "You guys have done, I would blow my brains out though. "This is not what I would want." And I go, "Of course." Do you know why? Because at this point in the business that we've created, we can't walk away for six months and go take a sabbatical. We've got 55 employees that rely on everything that we do. S...
o we need to keep the wheels turning for everybody's sake. Now, we still take our vacations and we still enjoy our time. But that lifestyle that I have and that I like, doesn't fit into his lifestyle and what he wants. He wants freedom. He wants to make good money, but be able to just leave the studio at 12:00 p.m. to go kite surfing. And that's fantastic. But this is where we get it wrong. When we look at something and we say we envy it, we want it without thinking to ourselves, what is it gonna be like when I'm actually in those shoes? And you end up creating a business that runs yourself into the ground. So the first step is to define what it is that you actually want. Going back to that part time full time thing? This is where I'm gonna talk about it. If you love your job, and you wanna make good money, there is absolutely no reason to quit and go with this full time, until you decide down the road, you can make great money doing both things. Is that kinda of making sense? If your vision is I wanna do this with my husband or my wife, then your strategy and your plans should not encompass buying a building. Or at one point I'm gonna be this I'm gonna do this. It should be our goal is to own a boutique family studio. Let's do what we need to do to get there, okay? So this is where I'm gonna have you guys break out your mind maps again. I want you guys to actually mind map your ideal work life with your center idea being my ideal work life. Draw it out. Here's a few of ours. Our early goals for Lin and Jirsa photography, we wanted to be the best wedding studio in Southern California. We wanted deliver consistently amazing work. We wanted good income with free time for other projects. That's actually in an email from 10 years ago. This area would be great because we can make a good living and still have time for other projects. We wanted to be out of the nitty-gritty. Once again in an email from 10 years ago. To not get focused in on just post production, just one area of the business. We wanna get other people in. Which means that we have to be willing to give away some of the revenue that's coming in so that we can buy back our time.
Class Materials
Bonus Materials with Purchase