Lessons
Class Introduction
04:35 2Common Myths & Unknown Truths
08:08 3The Road Ahead
05:22 4Find Your Passion
03:18 5Part-time, Full-time, Employed, Partners?
03:41 6Stop Wasting Time & Money
04:02 7Your 12 Week Roadmap
04:23 8Mind Mapping
02:25Select a Focus
02:51 10S.W.O.T. Analysis
04:14 11Strategy & Long Term Goals
03:42 12Values, Vision & Mission
05:40 13Quick Break for Econ 101
08:14 14Your Target Market & Brand Message
07:12 15Your Client 'Why'
02:26 16Document the Client Experience
04:47 17Business Administration Basics
08:56 18Book Keeping Management
05:23 19Create the Logo & Branding
03:21 20Three Pricing Methods
10:18 21Package Pricing Psychology & Design
02:03 22The Listing & Classified Hustle
04:51 23Make Instagram Simple
05:57 24Your Automated Pinterest Plan
03:16 25Content Marketing & SEO
06:03 26Your Content Road Map
06:41 27How to Craft Your Content
05:37 28Internal Linking Basics
03:21 29What is Sales? Show Me!
05:02 30The Sales Process
03:23 31Always Positive, Always Affirming
02:03 32The Second Money & Dual Process
05:51Lesson Info
Stop Wasting Time & Money
I'm gonna say this. Respect yourself, stop wasting time and money, okay. This is a big one for me. Which of your clients can tell these apart? Raise your hands if you think they can. F/2, F/1.4, F/1.2. You guys are laughing. Why are you laughing? (crowd laughs) Which of your clients can tell these apart? Raise your hands. Which of you guys have a hard time telling these apart? Okay, so what's all the fuss again? How about the D800 versus the D850? I can't tell. (Laughs) 50 versus 36 versus 28 megapixels? Who knows, like seriously. Yet online discussion of photography and in person discussion of photography and workshop discussion of photography. How big of a focus is gear and the gear that you have and what you have? If I can only get that lens, then I can do this. If I had an 85 one two, I could shoot and be really successful and get. I've heard that exact argument. I can't tell you how many times. I wanna deliver that for my clients. I can't find clients unless I have an 85 one two. ...
Oh my goodness, really? How about this? What if I give you the extremes? Which of you can tell which one is the $500 rebel kit versus the $5,000 full-frame and L lens combo? This is an example from photography one-on-one. We actually blow them up so you can see them side by side. It's so difficult to tell. This was a $99 kit prime, not a kit prime but a $99 prime on the left side versus a $2,000 prime on the right side. If you're having a hard time with it, what do your clients think? How about this? How many of your clients can tell the difference between good communication versus poor? Raise your hands. Yeah, we're all good at knowing that. How about great poses and flattering expressions versus just average ones? That'll show through in a photograph. Good experiences versus not so good ones. That's something that they can differentiate. There's nothing on the imagery side that they can differentiate. What we're talking about on our side, this is for photographers only. What they differentiate is the experience. And they'll talk about that. So I wanna tell you the cost of failure. Time, this is your most valuable asset. This is all you've got. The one thing you can't make more of, okay. So wasted time. That's on the small side of things that you could potentially fail at. How about money? We have had refunds. Not a lot, but think about this for one second. If we've shot over the last five, six years, 300 plus weddings, okay? Let's say it's 1500 clients. It would be doing great if you had less than 1% refunds, which we do. We have in something like 10 years, we've given two, okay? Even those two, let's say they were $6,000 in total. Compare that to how much money you spent on your education. $6,000, how much could you spend on education and never even come close to $6,000? Isn't that kind of a stupid thought to think of? Like, oh my goodness. If I could have done something to prepare for that. So unhappy clients, negative reviews and negative word of mouth, oh my goodness. Those can cost you big time. Because it's not gonna affect one future client, it's gonna affect multiple. So if you're booking a two, 3000, a negative review can affect the next $20,000 of income. Those are huge.
Class Materials
Bonus Materials with Purchase