The Listing & Classified Hustle
Lesson 22 from: FAST CLASS: How to Start a Photography BusinessPye Jirsa
The Listing & Classified Hustle
Lesson 22 from: FAST CLASS: How to Start a Photography BusinessPye Jirsa
Lessons
Class Introduction
04:35 2Common Myths & Unknown Truths
08:08 3The Road Ahead
05:22 4Find Your Passion
03:18 5Part-time, Full-time, Employed, Partners?
03:41 6Stop Wasting Time & Money
04:02 7Your 12 Week Roadmap
04:23 8Mind Mapping
02:25Select a Focus
02:51 10S.W.O.T. Analysis
04:14 11Strategy & Long Term Goals
03:42 12Values, Vision & Mission
05:40 13Quick Break for Econ 101
08:14 14Your Target Market & Brand Message
07:12 15Your Client 'Why'
02:26 16Document the Client Experience
04:47 17Business Administration Basics
08:56 18Book Keeping Management
05:23 19Create the Logo & Branding
03:21 20Three Pricing Methods
10:18 21Package Pricing Psychology & Design
02:03 22The Listing & Classified Hustle
04:51 23Make Instagram Simple
05:57 24Your Automated Pinterest Plan
03:16 25Content Marketing & SEO
06:03 26Your Content Road Map
06:41 27How to Craft Your Content
05:37 28Internal Linking Basics
03:21 29What is Sales? Show Me!
05:02 30The Sales Process
03:23 31Always Positive, Always Affirming
02:03 32The Second Money & Dual Process
05:51Lesson Info
The Listing & Classified Hustle
You guys ready for this? This is the early stuff that you're gonna be doing. This is that wedding that I told you about, in Cabo. The first wedding that we got, that was somewhere around the $3-$4,000 range, that came from a Craig's List listing. Tied two-three lines back. So I put their image in there. I wasn't that good, I was just okay, it was fine. They got more than they were expecting. I'll tell ya that. So, in terms of our road map focus, now we're in marketing. We're in week nine. We're in "Getting Out There" like this is getting out there. So we're posting direct relistings weekly. We're selecting to five target locations. Post daily, or as often as those networks will allow. That should just become part of your schedule. Your routine in the morning, spend 10 minutes, 15 minutes. You already have all the templates up and guess what, I even helped you out there. You have a section of templates. See this? How it says 09 templates? You've got two example classified templates that...
you can use to alternate and you're just gonna take a template dump it in and post daily. So you have all these different things going on. List everywhere. Take whatever you can get. So here's what we did. It's time to hustle. This is the part where most people quit. I'm gonna be blunt and just flat out say, that most people didn't expect this when they got into this industry. Which is weird, because literally in any single place that you want to be successful you need to work your tail off. You want to be a pro basketball player, you want to be a pro racer, you want to be a great accountant, it doesn't matter. You gotta work your tail off sometime. Just expect it. So you can do Craig's List, you can do Forums you pick anything you can find. I would first start with Craig's List still. We did this nine years ago. It worked then. Can I guarantee it's gonna work now? I dunno. Try it, it's gonna very based on everybody's locations. But I actually went on just before the class and I searched. People are still posting. People are still doing it. Seems good to me. So we would target specific locations. We would post daily. We would price accordingly, based on those areas. This was cost-based pricing. 500-1,000 bucks. Prices don't need to match your site. That's the big key there. Because in those templates, you never mention the name of your business. Does that make sense? If you mention the name of your business and somebody Googles Lin & Jirsa and Google pulls up Craig's List and the website. Where the website shows one price and Craig's List shows another, then you shot yourself in the foot and you have a really bad brand perception, right? But instead the templates tell you to say, I would love to shoot your wedding. Prices start at $500. Call me. Here's a few of my images. That's it. Don't include wedding pricing. So we actually would say, and you can look at the exact template format, but we didn't tell them that we'll shoot your entire wedding for $500. We gave them like, we shoot weddings, this, this, this, starting at $500. So they would always call us and get more information. The very first few that we did. Yeah, we did one for 250, we did one for 500 bucks. But within four or five, we're doing them for our low cost method pricing that we have, which is like 1,200 bucks and then we're slowly raising those prices. Don't include the studio brand in the ad. Wanna avoid the SEO side. So just don't let em tie back to each other. Any directories will work. Local listings. Find a place where people are at. Post something promotional. You can use Groupon you can use Craig's List you can do whatever But post something there, that appeals to that target market to get people coming through the door, that's a little bit different from what you offer on your site. That way when people come in, 'cause we would get people that would come in and they'd say I'd love to do a bridal shoot. You're saying okay. And I can apply that towards my wedding? Like so if my wedding is 1,500 bucks I get 500 bucks off that? Yeah ya do. Groupon, Craig's List, these are not places for sustained business models. These are places to get somebody coming, to get word of mouth generated, to get things going. You notice that every new massage place, every new place that comes out, they always list first in Groupon. They always list first in these different sites and then once they have enough people, once they have the reviews, once everybody knows their service is good, they discontinue.
Class Materials
Bonus Materials with Purchase