Your Automated Pinterest Plan
Lesson 24 from: FAST CLASS: How to Start a Photography BusinessPye Jirsa
Your Automated Pinterest Plan
Lesson 24 from: FAST CLASS: How to Start a Photography BusinessPye Jirsa
Lessons
Class Introduction
04:35 2Common Myths & Unknown Truths
08:08 3The Road Ahead
05:22 4Find Your Passion
03:18 5Part-time, Full-time, Employed, Partners?
03:41 6Stop Wasting Time & Money
04:02 7Your 12 Week Roadmap
04:23 8Mind Mapping
02:25Select a Focus
02:51 10S.W.O.T. Analysis
04:14 11Strategy & Long Term Goals
03:42 12Values, Vision & Mission
05:40 13Quick Break for Econ 101
08:14 14Your Target Market & Brand Message
07:12 15Your Client 'Why'
02:26 16Document the Client Experience
04:47 17Business Administration Basics
08:56 18Book Keeping Management
05:23 19Create the Logo & Branding
03:21 20Three Pricing Methods
10:18 21Package Pricing Psychology & Design
02:03 22The Listing & Classified Hustle
04:51 23Make Instagram Simple
05:57 24Your Automated Pinterest Plan
03:16 25Content Marketing & SEO
06:03 26Your Content Road Map
06:41 27How to Craft Your Content
05:37 28Internal Linking Basics
03:21 29What is Sales? Show Me!
05:02 30The Sales Process
03:23 31Always Positive, Always Affirming
02:03 32The Second Money & Dual Process
05:51Lesson Info
Your Automated Pinterest Plan
Okay, we're gonna put our clients to work for us. And this is gonna work for every single one of your businesses. The way that we're gonna do this is you can grab a little plugin for your site. You can search it. Pinterest image plugin. There's plenty of them out there. And we're gonna have that plugin available on the blog, where when you mouse over an image. So here's how images looks normally when you bring the mouse over it, you see this little, this little, little guy, this little guy right there is gonna bring up the Pinterest icon. So if they click it, it'll automatically take that image over to Pinterest. Now that by itself is gonna do nothing for you. What you gonna do is request every one of your clients to put together a mood board. Okay! Now what that means is you're gonna tell each of your clients, "I want you to put together a mood board of my newborn work. I want you to pin the 10 to 20 images from my website that resonate with you most, you see that little link when you...
mouse over, just click Pinterest, you already have a Pinterest account, don't you?" "Yeah, I love Pinterest." "Great, pin the image that you like from my site, pick 10 to 20." You're nodding your head cause you're like? Is genius Oh my goodness. Now we've just killed lots of birds with one stone. We've understood our client's style in terms of what they're looking for. We've now just had each of our clients become a marketing mouth for us because they just pinned 10 to 20 of our own images and you know what you do to kind of like make it seem like it's not as promotional. You could always say pick 10 images from my site and 10 images from someone else's other places, blogs, magazines. Now I like doing that because it also keeps me on my toes. So from my standpoint, seeing what resonates with my brides is huge. Because it might not be stuff that I'm already creating. So you go 10 and and now every person that comes in the door, do you think I do this as test shoots? Oh hell yeah, I'll do my test shoots. Anytime like my family members, my friends, whoever I'm gonna take a picture of, I'm gonna make them pick at least 10 images from my blog, post it and guess what? We're gonna have a discussion about the mood board. So we schedule a call and I say we're gonna sit down, we're gonna review that mood board on a call. So that way they have a deadline and a time that we're gonna actually talk about it. I don't wanna call on any clients and posting those mood boards So here's ours. We have 30,000 followers. We have not lifted a single bit of effort in this. It's just organic followers. And the beauty about it is this has nothing to do with photographers. The 30,000 people that are following us are our clients and their networks. At least the significant majority of them are. From there you can always go along and you can create other boards. Like if you wanna put boards together for other things that you can talk about, you can do that, but this one thing completely automates your entire Pinterest plan.
Class Materials
Bonus Materials with Purchase