Lessons
Why generating leads is a hot skill in the market
1Why Lead Generation Is Important To Businesses
03:28 2Understanding The Market
05:29 3The Challenge Of Driving Consistent, Qualified Traffic
03:57 4There Are Many Ways To Drive Leads.
01:59 5The Framework Of Lead Generation
02:17 6Quiz: Why generating leads is a hot skill in the market
What’s a Lead worth?
The Value Of A Lead Depends On The Business
07:26 8Positioning Your Services (4;12)
04:12 9Quiz: What’s a Lead worth?
Driving leads with a chatbot
10Why Chatbots Are Effective
03:04 11How To Set Up A Chatbot For Your Client
10:04 12Growing A High-Quality Messenger List
06:18 13Tracking Success With Your Chatbot
07:55 14Building A Loyal Fanbase
04:31 15Quiz: Driving leads with a chatbot
Driving leads natively on Facebook
16An Introduction To Lead Forms And Facebook Canvas
06:00 17How To Set Up Lead Forms
05:29 18How To Set Up Facebook Canvas
04:23 19Driving Traffic To A Landing Page
10:18 20Retargeting Lead Generation Audiences
12:09 21Monitoring The Success Of Your Lead Generation Campaigns.
09:21 22Quiz: Driving leads natively on Facebook
How to drive high quality traffic
23How Do You Define A Good Lead
04:21 24How to use Attributes with your Chatbot
07:13 25Filtering Traffic With Attributes In Messenger.
05:41 26Quiz: How to drive high quality traffic
Tracking and adding value
27How To Track Lead Completions
16:25 28Optimizing Your Lead Campaigns
13:43 29Have Something To Offer
07:26 30How Leads Upsell To Future Sales.
05:16 31Quiz: Tracking and adding value
How to be an all-star freelancer
32Knowing Your Clients and Their Pain Points
04:26 33Delivering Through A Painless Process.
07:53 34Checklists - A Map To Driving Results
04:11 35Troubleshooting - When Things Go Wrong, Since They Do
03:50 36Quiz: How to be an all-star freelancer
Conclusion
37Conclusion
05:11Final Quiz
38Final Quiz
Lesson Info
There Are Many Ways To Drive Leads.
there's many ways to drive leads. People will come in on whatever channel is most convenient for them. Some people like my parents, they like to use the phone they like to visit in the store. People like me, I don't want to wait and press one for that and press two for that. I just want to be able to hit them up and send a message on facebook. I want to be able to go to the website and maybe there's a little chat box and I can chat with them. Maybe it's after hours, I'd rather just chat them there. Maybe I want to just put in my email address because I don't want someone to call me on the phone. I don't want to leave my phone number. So you understand that the client is going to take in the leads in whatever way their customers are used to doing. We're going to use facebook as an amplifier for all that by reducing the friction that's available because we can use all those same channels because through facebook they can still give us their email address, we can still get their phone num...
ber, they can still fill out a form, they can still go into the store, they can still go to whatever website. Let's say that, you know, the lead form is some kind of lead magnet that you run through, infusion soft or hubspot or click funnels. Those are all different ways of generating leads, which is where you're collecting information from that customer. Yeah. And when it comes to driving leaves facebook has found that the more friction there is and the experience, the less likely someone is to actually sign up. So when you're asking someone to leave the facebook platform for example and go to the website, you're going to find that a lot of that traffic is gonna drop out. So we found that the best way to drive leads and collect leads is through the most frictionless experience. In this course, we're gonna teach you guys how you can do this natively on facebook, how you can natively without even sending some into the landing page. Collective lead right there on facebook page. Organic how you can use messenger marketing again to collect the lead right there. So these are the frictionless ways. So this way you have both the quality and the quantity that we were talking about. We'll go over that step by step a little bit later in the course, but we're going to focus on what we believe is the most impactful and easy way for you to drive leads.
Class Materials
Bonus Materials with Purchase