Lead Generation with Facebook Ads
Blitz Metrics
Lessons
Why generating leads is a hot skill in the market
1Why Lead Generation Is Important To Businesses
03:28 2Understanding The Market
05:29 3The Challenge Of Driving Consistent, Qualified Traffic
03:57 4There Are Many Ways To Drive Leads.
01:59 5The Framework Of Lead Generation
02:17 6Quiz: Why generating leads is a hot skill in the market
What’s a Lead worth?
The Value Of A Lead Depends On The Business
07:26 8Positioning Your Services (4;12)
04:12 9Quiz: What’s a Lead worth?
Driving leads with a chatbot
10Why Chatbots Are Effective
03:04 11How To Set Up A Chatbot For Your Client
10:04 12Growing A High-Quality Messenger List
06:18 13Tracking Success With Your Chatbot
07:55 14Building A Loyal Fanbase
04:31 15Quiz: Driving leads with a chatbot
Driving leads natively on Facebook
16An Introduction To Lead Forms And Facebook Canvas
06:00 17How To Set Up Lead Forms
05:29 18How To Set Up Facebook Canvas
04:23 19Driving Traffic To A Landing Page
10:18 20Retargeting Lead Generation Audiences
12:09 21Monitoring The Success Of Your Lead Generation Campaigns.
09:21 22Quiz: Driving leads natively on Facebook
How to drive high quality traffic
23How Do You Define A Good Lead
04:21 24How to use Attributes with your Chatbot
07:13 25Filtering Traffic With Attributes In Messenger.
05:41 26Quiz: How to drive high quality traffic
Tracking and adding value
27How To Track Lead Completions
16:25 28Optimizing Your Lead Campaigns
13:43 29Have Something To Offer
07:26 30How Leads Upsell To Future Sales.
05:16 31Quiz: Tracking and adding value
How to be an all-star freelancer
32Knowing Your Clients and Their Pain Points
04:26 33Delivering Through A Painless Process.
07:53 34Checklists - A Map To Driving Results
04:11 35Troubleshooting - When Things Go Wrong, Since They Do
03:50 36Quiz: How to be an all-star freelancer
Conclusion
37Conclusion
05:11Final Quiz
38Final Quiz
Class Description
ABOUT BLITZ METRIC'S CLASS:
The Facebook Leads class will take you step by step through our checklists on how to generate leads on Facebook. By the end of this class, you are going to be able to run leads on Facebook and through messenger marketing. We will share how to develop a strategy on Facebook, how to gain access to your customer's accounts, how we qualify customers, and how much to charge them. This class will cover the most common mistakes people make so you don't make the same ones.
We will show you how to generate more traffic and more customers to your site. You are going to learn how much a lead is actually worth to your business. We will share with you optimization principles that will teach you how to cut down your cost per lead by up to 60%.
We are excited to share our proven methods driven by checklists with you. See you inside!
ABOUT YOUR INSTRUCTORS:
Logan Young is the co-founder of BlitzMetrics, where he runs the company’s training programs, while implementing ad campaigns and optimizing marketing funnels for key accounts. He is an internationally recognized keynote speaker, having traveled and lectured in 45 cities across 5 continents. He’s been interviewed by Al Jazeera, Social Media Examiner, USA Today as well as other outlets and published a book titled "The Standards of Excellence" on the topic of Facebook benchmarks.
Ben Dahl is the Director of Monetization at BlitzMetrics. In his role, Ben is intimately involved in the content strategy for the business, providing valuable education through written articles and video. He also assists in operations and consults on ad strategy for some of Blitz's key clients. To Ben, there is no more rewarding feeling than sharing his knowledge and seeing others grow both personally and professionally as a result of his work. Ben has spoken at some of the country's biggest conferences for digital marketing including Growth Marketing Conference in New York City where he shared how to "hack" Facebook to generate influence.
Dennis Yu is the Chief Technology Officer of BlitzMetrics. His program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone. He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis is the co-author of Facebook Nation – a textbook taught in over 700 colleges and universities, a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, and Heyo.
Class Materials
Bonus Materials with Purchase