Lessons
Why generating leads is a hot skill in the market
1Why Lead Generation Is Important To Businesses
03:28 2Understanding The Market
03:28 3The Challenge Of Driving Consistent, Qualified Traffic
03:57 4There Are Many Ways To Drive Leads.
01:59 5The Framework Of Lead Generation
02:17 6Quiz: Why generating leads is a hot skill in the market
What’s a Lead worth?
The Value Of A Lead Depends On The Business
07:26 8Positioning Your Services (4;12)
04:12 9Quiz: What’s a Lead worth?
Driving leads with a chatbot
10Why Chatbots Are Effective
03:04 11How To Set Up A Chatbot For Your Client
10:04 12Growing A High-Quality Messenger List
06:18 13Tracking Success With Your Chatbot
07:55 14Building A Loyal Fanbase
04:31 15Quiz: Driving leads with a chatbot
Driving leads natively on Facebook
16An Introduction To Lead Forms And Facebook Canvas
04:09 17How To Set Up Lead Forms
05:29 18How To Set Up Facebook Canvas
04:23 19Driving Traffic To A Landing Page
10:18 20Retargeting Lead Generation Audiences
12:09 21Monitoring The Success Of Your Lead Generation Campaigns.
09:21 22Quiz: Driving leads natively on Facebook
How to drive high quality traffic
23How Do You Define A Good Lead
04:21 24How to use Attributes with your Chatbot
07:13 25Filtering Traffic With Attributes In Messenger.
05:41 26Quiz: How to drive high quality traffic
Tracking and adding value
27How To Track Lead Completions
16:25 28Optimizing Your Lead Campaigns
13:43 29Have Something To Offer
07:26 30How Leads Upsell To Future Sales.
05:16 31Quiz: Tracking and adding value
How to be an all-star freelancer
32Knowing Your Clients and Their Pain Points
04:26 33Delivering Through A Painless Process.
07:53 34Checklists - A Map To Driving Results
04:11 35Troubleshooting - When Things Go Wrong, Since They Do
03:50 36Quiz: How to be an all-star freelancer
Conclusion
37Conclusion
05:11Final Quiz
38Final Quiz
Lesson Info
Conclusion
Man, congratulations, you guys have made it through all seven chapters and by now you've discovered that the mechanics of actually setting up the campaign is actually not that hard setting up chatbots setting up different kinds of forms that are instant experiences or that are tied to a post. That you promote collecting the content, all those mechanical stages, you know that you can run through checklists that are already proven because why would you reinvent the wheel? You can take our same checklist that we have done at a much larger scale and give us some credit and say this is what we know is proven, It's generated over a billion dollars. Well we spent over a billion dollars, hopefully generated more than a billion dollars, you would hope right. Otherwise we wouldn't be in business. Certainly, facebook would want to make sure we're doing this the right way and these are the latest techniques that we know are working with facebook and you can tell your clients that you are using the...
best techniques that have been proven that are not things that you have invented but are what everyone else is using as the industry standard because we are using facebook the way that it was designed And Mark Zuckerberg and I have had some arguments over this in the past where I used facebook in ways that it wasn't designed and made a lot of money but we're not gonna talk about that and you've also learned that there's a difference between growing your business in other words, getting more clients to hire you to do facebook legion, that's different than the actual executing of the campaigns and you want to keep that ratio of one third to two thirds. You don't want to spend more than a third of your time Having to go out there and generate new clients and talk to potential prospects and get more business because the minute that shifts over to half, if you're spending more than half of your time trying to generate business, then this other 50% has to cover this, 50% of when you're doing all this marketing prospecting and selling. That means you have to double your price over here. We know a lot of consultants, they're just getting started and maybe when you're first, starting in the first month you have to do this. But they spend 80% of their time out there selling trying to get more leaves for their lead gen services. I think that's hilarious. I get, hey Logan we both get hit up 2030 times per day by people that want to sell us lead gen services and I said dude, your lead gen services, you're trying to lead gen on me cold. No, I wouldn't hire you. Are you kidding? So those people are spending 80, of their time trying to generate leads that means that remaining 10% of their time has to cover the cost of all those other things that didn't turn into deals, that means they got to charge 10 times as much for these particular clients to cover the other 10 that didn't become customers. What a horrible proposition. Think about what this means so that you don't have to waste all this time out there selling. You can spend most of your time executing and whatever you're charging. You can charge more because you can drive a proven results because you have checklists because they can inspect what you're doing because you don't have to explain what you're doing step by step, that's all the features features, feel free, show the potential client how you do it say yep we do chatbots, we set up instant articles in this particular way. This is how we set up our creatives to be able to drive conversion. This is how we set up our tracking, this is how we integrate, integrate with google analytics and facebook's analytics and you might think but if I give them my techniques then they're gonna just want to run and do it themselves and they're not gonna want to hire me to which you say. Yeah exactly. But two things will happen a you'll find that the more you openly teach your process the more they actually want to do business with you because they get more trust because they know that you know what you're talking about instead of just trying to convince them that they're good and you're cheaper or like all the dumb reasons to get people to try to hire, you never want clients that come in on that anyway. They have the wrong expectations. So number one is, it actually increases your conversion rate and the number to the people that want that where they're, they're gonna want to look at every little detail. You don't want them as clients Because they're just going to nitpick over every little thing that you do. Oh Logan. I logged in your campaign 10 minutes ago and I saw that you, you drove eight clicks and there are no conversions. You know, you don't want someone like that right? You want to send them to a competitor here. So maybe you have some friends that you don't like and they also do internet marketing. You can send those bad leads to these other people. Thank you guys again for taking our course. We've tried to infuse this course with evergreen principles. If you guys have questions on leads or marketing, encourage you to go back through the chapters or lessons and tactics might change maybe in a few years there will be some new platform to drive leads on. But the principles of using things like benefits for his features of going for a frictionless experience of understanding a client's goals, continent target, which makes up their strategy of having tracking a place will always be the same. That's why they're evergreen. So thank you guys so much connect with us online. We'd love to hear from you and we'll see you online on facebook. Mhm
Class Materials
Bonus Materials with Purchase