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Lessons
Chapter 1: Introduction
1Introduction to YouTube Marketing
01:45 2Why YouTube is Perfect for Marketers
03:05Chapter 2: Youtube Marketing Funnels
3The Direct Sale Funnel
04:01 4The Soft Sales Funnel
04:25 5The Email Marketing Funnel
07:51 6Subscriber Sales Funnel
03:53Ad Revenue Funnel
06:03 8Promotion Funnel
01:14 9Bonus lesson: Laying the groundwork for good design
13:23 10Quiz - Chapter 2
Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing
11Get More Views with Better SEO
10:54 12Types of Videos to Make
06:37 13Why Subscribers Matter & How to Get More
06:33 14How to Add Links to Your Website
04:08 15Calls to Action
04:49 16Internal Linking
02:01 17Quiz - Chapter 3
Chapter 4: Youtube Ads
18Types of YouTube Ads
02:24 19The Quick and Easy Way to Create a YouTube Ad
15:00 20Advanced YouTube Ads - Part 1
09:58 21Advanced YouTube Ads - Part 2
05:53 22Advanced YouTube Ads - Part 3
05:03 23Advanced YouTube Ads - Part 4
05:39 24Quiz - Chapter 4
Chapter 5: Starting a Youtube Channel
25Intro to Digital Marketing YouTube Lessons
01:12 26Start Your Channel
02:01 27Channel Art and Profile Icon
08:08 28Channel Description and Links
04:35 29Featured Channels
01:49 30Customizing Your Channel
04:05 31Channel Trailer
03:35 32Channel Status and Features
02:17 33Exporting a Video - Settings Reccomendations
06:39 34Choose a Title
03:54 35Write Your Description
03:41 36Add Tags
03:35 37Create a Thumbnail
04:44 38Cards and End Screens
03:02 39Case Study - Analyzing One of Phil's Popular Videos
07:26 40YouTube Studio - Dashboard
03:23 41YouTube Studio - Videos Tab
04:02 42Quiz - Chapter 4
43YouTube Studio - Comments Tab
03:11 44YouTube Studio - Transcriptions and Copyright Tabs
08:35 45YouTube Studio - Monetization Tab
05:25 46YouTube Studio - Playlists
05:44 47YouTube Studio - Audio Library
01:46 48YouTube Studio - Settings
06:40 49Advanced Settings, Branding and Upload Defaults
10:58Chapter 6: Make Better Videos
50Intro to Video Production Courses
01:13 51Bonus lesson: What Type of Video Should You Make
02:47 52Bonus lesson: Plan Your Video
03:30Chapter 7: Conclusion
53Conclusion and Thank You
01:07Final Quiz
54Final Quiz
Lesson Info
Write Your Description
if the video title is there to engage the viewer and in the video description, is there to inform them something you have to keep in mind when making youtube videos is that the majority of your viewers are completely unfamiliar with you or your work. You want to make sure there's some kind of context or background available so that they can get caught up to speed if they want to. Similar to the video title. The video description serves to inform both the viewer of the video and the Youtube search and suggestion algorithm. What your video is about here are some tips to maximize the impact of your description. Be sure to include your main one or two keywords or topics covered in the first two sentences of your description. Not only are the first few words heavily weighted by the Youtube search engine, but they're also often the only thing a potential viewer will see when they search for a video below each video title you can see there is the name of your channel, how old the video is, ho...
w many views it has. And then two lines of your video description. The first two lines use this to your advantage. Don't write in a robotic language. Use sentences that make sense to a reader. Youtube can see through a stream or block of keywords and will disregard them in the algorithm. Right? For humans, not for computers to don't duplicate your title in the description between the title and the video description preview on the search page that we just talked about. You have a total of three lines to convince a potential viewer to click on your video. Duplicating your title. Word for word in the description would just be a waste of space. Include the same keywords as we discussed. But find new ways to describe your video example with our title is the instant pot worth it. We might make a description that says I put my new instant pot to the test. Can you really cook food faster? That tastes better with this $50 kitchen gadget as you can see. We used the same keywords as our title but we expanded it and made it more interesting for the viewer to read after your initial two line teaser in the description, be sure to include a biography about yourself. This has been recommended to us over and over by our YouTube manager and it makes perfect sense. Viewers want to get a little bit of background information on you so they can decide whether or not to trust your judgment. For example, below your description that we just wrote, you could say I'm a stay at home mom with six years of professional culinary experience on my channel. You'll find cooking tips, tricks, reviews and the latest kitchen gadgets now that you've described yourself to the viewer. They might relate and trust your opinion on the instant pot more than someone else on Youtube for include a call to action. Every video you produce should have some kind of call to action at the end of it, you might direct viewers to a book you wrote or a T shirt you sell or an amazon link to a product you just reviewed at the very least you should include links to your other social media platforms and an invitation to subscribe to your channel. If you mentioned any links to other Youtube videos or websites, the description is the place to put them. Five use hashtags. If you use hashtags in the description of your video, for example, meal prep, sunday or cooking or mike and Lauren, your viewers can click on those links and they will be brought to a page of videos that share the same hashtag. Not only can you use this method to increase watch time on your own channel, but even if viewers watch someone else's video and stay on Youtube, you'll be rewarded for that effort by Youtube a little bit more on that later.