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Lessons
Chapter 1: Introduction
1Introduction to YouTube Marketing
01:45 2Why YouTube is Perfect for Marketers
03:05Chapter 2: Youtube Marketing Funnels
3The Direct Sale Funnel
04:01 4The Soft Sales Funnel
04:25 5The Email Marketing Funnel
07:51 6Subscriber Sales Funnel
03:53Ad Revenue Funnel
06:03 8Promotion Funnel
01:14 9Bonus lesson: Laying the groundwork for good design
13:23 10Quiz - Chapter 2
Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing
11Get More Views with Better SEO
10:54 12Types of Videos to Make
06:37 13Why Subscribers Matter & How to Get More
06:33 14How to Add Links to Your Website
04:08 15Calls to Action
04:49 16Internal Linking
02:01 17Quiz - Chapter 3
Chapter 4: Youtube Ads
18Types of YouTube Ads
02:24 19The Quick and Easy Way to Create a YouTube Ad
15:00 20Advanced YouTube Ads - Part 1
09:58 21Advanced YouTube Ads - Part 2
05:53 22Advanced YouTube Ads - Part 3
05:03 23Advanced YouTube Ads - Part 4
05:39 24Quiz - Chapter 4
Chapter 5: Starting a Youtube Channel
25Intro to Digital Marketing YouTube Lessons
01:12 26Start Your Channel
02:01 27Channel Art and Profile Icon
08:08 28Channel Description and Links
04:35 29Featured Channels
01:49 30Customizing Your Channel
04:05 31Channel Trailer
03:35 32Channel Status and Features
02:17 33Exporting a Video - Settings Reccomendations
06:39 34Choose a Title
03:54 35Write Your Description
03:41 36Add Tags
03:35 37Create a Thumbnail
04:44 38Cards and End Screens
03:02 39Case Study - Analyzing One of Phil's Popular Videos
07:26 40YouTube Studio - Dashboard
03:23 41YouTube Studio - Videos Tab
04:02 42Quiz - Chapter 4
43YouTube Studio - Comments Tab
03:11 44YouTube Studio - Transcriptions and Copyright Tabs
08:35 45YouTube Studio - Monetization Tab
05:25 46YouTube Studio - Playlists
05:44 47YouTube Studio - Audio Library
01:46 48YouTube Studio - Settings
06:40 49Advanced Settings, Branding and Upload Defaults
10:58Chapter 6: Make Better Videos
50Intro to Video Production Courses
01:13 51Bonus lesson: What Type of Video Should You Make
02:47 52Bonus lesson: Plan Your Video
03:30Chapter 7: Conclusion
53Conclusion and Thank You
01:07Final Quiz
54Final Quiz
Lesson Info
Choose a Title
choosing a good title for your video is a critical part of growing an audience on Youtube. Not only does your title tell Youtube what the video is about, but it tells the person clicking your video what they should expect. A good title needs to be both accurate and eye catching the word Clickbait is often thrown around with a negative connotation. Generally a video with a Clickbait title doesn't deliver what the viewer expects. They're often generic and make unverifiable claims. I did blank and you won't believe what happened next. Try doing this one simple trick and the results will shock you. Click bait of that kind should be avoided and it is not your goal. Although Clickbait titles do often work. The clicks you receive will be very low quality viewers will quickly click away and when they realize you aren't delivering some big secret, they won't subscribe or seek you out for new content. On the other hand, a catchy title is extremely important. You want to catch the eye and pique t...
he interest of potential viewers. You can get away with building up expectations or in some cases even slightly exaggerating if your video delivers good content with that in mind, let's outline a few practical tips for crafting a great video title one, make it unique. A good video title should stand out in the search results, for example, Easy D I. Y Project is far too generic. It says nothing about what the project is or why the viewers should click on it instead of all the other ones. In the search results. Alternatively, how to make a cutting board with no power tools tells the viewer exactly what to expect and why they should click on your video to focus on one or two main keywords. If you make a video about a product or a technique, you want to be sure to include that keyword in the beginning of your title. For example, is the instant pot worth buying. This title tells Youtube that your video should be included in the search results when someone types instant pot. But it also intrigues viewers. We naturally want to know the answer to the question is the instant pot worth buying. Similar but slightly less engaging title might be why I love my instant pot. Although it's still an okay video title, it's given away the ending of the video before the viewer even clicks on it. They know you like it. Three. Keep it short and sweet although you can expand your title length a bit by using a colon or a dash. Keep the main component of your title short and to the point is college worth it. That would make a great title by itself. An example of the same title that might be a little too long would be a tour of my college and why I think it's worth the money If you wanted to expand our short and sweet title, you might add a colon and say is college worth it thoughts from a recent graduate or make it even more engaging. Is college worth it $114,000 in debt and I'm scared much more Clickbait. E but it's also more relatable four. Make it about the viewer. Speaking of making things relatable, you might have noticed there's a theme in our example. So far the bad titles are mostly about ourselves and the good ones are about the viewer is the instant pot worth. It makes the viewer asked the question themselves, why I love my instant pot, makes it all about you. A tour of my college is all about you and your college experience is college worth. It directs that attention back to the viewer. In both cases, the content is identical. But if you can put the viewer and your shoes, they're much more likely to stick around and see how the video ends. You shouldn't feel the need to cover everything that happens in your video in its title. The title is just the introduction to what the video will be about. The video description is where you can expand on what the video is about and why they should keep watching, which is exactly what we'll cover in the next video