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Lessons
Chapter 1: Introduction
1Introduction to YouTube Marketing
01:45 2Why YouTube is Perfect for Marketers
03:05Chapter 2: Youtube Marketing Funnels
3The Direct Sale Funnel
04:01 4The Soft Sales Funnel
04:25 5The Email Marketing Funnel
07:51 6Subscriber Sales Funnel
03:53Ad Revenue Funnel
06:03 8Promotion Funnel
01:14 9Bonus lesson: Laying the groundwork for good design
13:23 10Quiz - Chapter 2
Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing
11Get More Views with Better SEO
10:54 12Types of Videos to Make
06:37 13Why Subscribers Matter & How to Get More
06:33 14How to Add Links to Your Website
04:08 15Calls to Action
04:49 16Internal Linking
02:01 17Quiz - Chapter 3
Chapter 4: Youtube Ads
18Types of YouTube Ads
02:24 19The Quick and Easy Way to Create a YouTube Ad
15:00 20Advanced YouTube Ads - Part 1
09:58 21Advanced YouTube Ads - Part 2
05:53 22Advanced YouTube Ads - Part 3
05:03 23Advanced YouTube Ads - Part 4
05:39 24Quiz - Chapter 4
Chapter 5: Starting a Youtube Channel
25Intro to Digital Marketing YouTube Lessons
01:12 26Start Your Channel
02:01 27Channel Art and Profile Icon
08:08 28Channel Description and Links
04:35 29Featured Channels
01:49 30Customizing Your Channel
04:05 31Channel Trailer
03:35 32Channel Status and Features
02:17 33Exporting a Video - Settings Reccomendations
06:39 34Choose a Title
03:54 35Write Your Description
03:41 36Add Tags
03:35 37Create a Thumbnail
04:44 38Cards and End Screens
03:02 39Case Study - Analyzing One of Phil's Popular Videos
07:26 40YouTube Studio - Dashboard
03:23 41YouTube Studio - Videos Tab
04:02 42Quiz - Chapter 4
43YouTube Studio - Comments Tab
03:11 44YouTube Studio - Transcriptions and Copyright Tabs
08:35 45YouTube Studio - Monetization Tab
05:25 46YouTube Studio - Playlists
05:44 47YouTube Studio - Audio Library
01:46 48YouTube Studio - Settings
06:40 49Advanced Settings, Branding and Upload Defaults
10:58Chapter 6: Make Better Videos
50Intro to Video Production Courses
01:13 51Bonus lesson: What Type of Video Should You Make
02:47 52Bonus lesson: Plan Your Video
03:30Chapter 7: Conclusion
53Conclusion and Thank You
01:07Final Quiz
54Final Quiz
Lesson Info
Subscriber Sales Funnel
in this lesson, you're going to learn about the subscriber funnel. The basis of this funnel is that you're getting people to subscribe to your Youtube channel before you're offering anything or before they're getting into any sort of other type of funnel, like an email sequence funnel here. You can see that I call it a call to action video, but it could be any type of video. It could be a promotional video, educational entertainment really, any video. The key is that using calls to action will increase the rate at which people subscribe calls to actions within the video and also in things like your description and using your cards, I'll be showing you how to do this later on in the course, when they watch a video, the top of the funnel, the first step is getting them to subscribe. Once they subscribed, they're more likely to watch more of your videos. They're getting notifications, your videos show up on their home page. There's a tab dedicated to videos that you are subscribed to on Y...
outube. One of the tabs that I go to a lot and I know other Youtubers or viewers use a lot too. And then once they watch more of your videos and they become warmer. Perhaps your other promotional videos that you post later or videos they find on your channel later, they're going to be more likely to convert from those direct sales videos or they're going to be more likely to convert in an email sequence funnel. And at the end of the day, the goal again, is to create a customer and to make some revenue. Let's look at an example of how I'm doing this here is the channel trailer that I have, which is important for any Youtube channel. It's a video that pops up first. When anyone who is not a subscriber visits your channel page, I'm going to pause the video here because you can see that I have a specific called Action. I'm talking about it. You don't hear that, but I'm talking about it and it's showing up in a graphic form to subscribe. All this video does is explain what the channel is about, what it has to offer. And really the goal with this video is to get people to subscribe. So while I have lots of other videos where I mentioned subscribe now, if you like this video, those don't convert as well as this specific call to subscribe channel trailer. I show you how to set up this channel trailer in the basics of Youtube section later on this course. But let me just go to my channel itself right now. This is what my channel looks like when you aren't subscribed this video automatically starts playing. Getting people to subscribe. There's the big subscribe button on the Youtube channel page itself. So encouraging people to subscribe and this plays before any other video. And I've set up my channel to have different playlists and groups of videos. But the first one I want them watching if they're new to my channel is the trailer here. I am on my subscriptions tab. So you get an inside look at the type of people that I subscribe to. You can see them all here on the left as well. And this is one of the pages I come to first as a youtube viewer because I want to see if anyone that I follow and subscribe to has posted a new video. So I've got a combination of video creators, photographers, cat channels, personal finance, business cycling, all kinds of people that I subscribe to. I'm actually relatively picky on who I subscribe to because I don't want and I don't like my subscription page getting too crowded with videos that I'm not interested anymore, but as a subscriber, I know and I trust these Youtubers more than anyone else. And at the end of the day, that's what you want from your customers for them to like, no one trusts you. That's the subscriber funnel, which adds one more step before of the other funnels that we've mentioned before in the next video, I'm going to show you another quote unquote funnel. Another way to make money on Youtube