before we get too far into this course, let's talk a little bit about what kind of settings you should be using to import and export your videos as you create them. I'm here on the youtube. Help support page for the recommended upload and upload and coding settings that they recommend and I'll quickly go through and describe these. Then we'll go into adobe premiere and actually show you how those look when you're exporting a video. So to start for the container, they recommend an MP four. And if you're filming on maybe a canon camera or if you're working on a mac occasionally you might find a container which is the extension, you know, if you have, you know, file one dot mp four or file one, you might see dot M O V regardless you want the container and your export to be dot mp four for the video, for the audio. You want an A a c cho deck and that should be in stereo or 5.1 surround. I'm sure most of your videos will just be in regular stereo, audio for the video codex. This is importan...

t. You want it to be H 264 And this is still what Google recommends as of February 2019. I'm assuming they're gonna start recommending H two H 20.265 at some point. So referenced this help page uh and see if they've updated that in the future. But for now this is the codex that you want to use to compress the video. So the video codex is what takes the un compressed video or less compressed video and makes it into a smaller, more manageable size for Youtube. The frame rate is just exactly that when you capture the video on your camera, if you're familiar with your camera settings, you have options like 24 p p 60 p. Super slow, mo is 120 frames per second. We shoot all our videos in 24 frames per second. That's just a personal preference. You can shoot in 30 or 60 if you wish. But youtube supports 24 25 25 if you're in the UK or europe 30 48 50 and 60. So the two most, I'm sorry the three most common are gonna be 24 and 60 if you're in the United States uh 60 is gonna have a look a little smoother but it's going to be less cinematic. 24 is going to be the most cinematic and then 30 is going to be some something like TV bit rate is the amount of data that each second of video has. And so you can just reference this chart here depending on if you're uploading in four K or 10 80 P. We personally still upload in 1080 p. I know, you know, most creators probably at this point upload in 4K. We just do not find it worth the trouble to, you know, upgrade all of our editing software. Our I'm sorry our editing computer, our cameras cards need to be faster, the file sizes are harder to manage. Everything is much more difficult in 4K. And personally, you know, most we don't know any computers that can display four K. Actually that's not true. Our macbooks can display four K. Regardless. We watch videos in 10 80 P at the very most. And so that is what we upload. Uh they're recommended. Bit rates are between eight and 12 depending on the frame rate. And then finally the resolution and aspect ratio resolution is whether it's, you know, 10 80 P or four K or 20 P. The aspect ratio is the shape of the video. And so most Youtube videos and most movies and pretty much every, you know, screen you see these days has a 16 by nine aspect ratio. Uh the camera you're shooting on probably shoots in 16 by nine. So you would you don't really need to mess with this, but in case it is an option, you do not want four by three. You want 16 x nine. Although I have noticed that YouTube will support now, alternate ratios. If you want something wider and more cinematic, the player will naturally adjust to that. So this is actually outdated, I believe let's head over to premiere. So I can show you exactly what this looks like and we will bring up. I already had this open here is our project for this course. I have all of my sequences here across the top and we're just on our second video here, which is the choosing a title. So I'm in my sequence. If I just go to file export and export media here we are with all the options for our export. If you're using adobe premiere, they make this very simple. You don't need to worry about anything. Simply click the preset here on the preset button, scroll all the way down. And depending on if you're shooting in four K or shooting in HD simply click it and then you're done click export and it's ready to go if you're not using premier or if you're using an older version, the settings are all the same. So let's quickly go through. So the basic video settings here, this is the resolution 1920 by 10 80. Uh So that's the 80 p resolution that we're using. The frame rate we're using is 23.976. And the encoding I want to get down to bit rate. So uh the YouTube preset on this has a target bit rate of 16. YouTube recommends 8-12. So that's just a little bit more but it's not overkill. And then if we scroll over to not scroll, click on audio, you'll notice the default format is also a a C. So if your editing software gives you the option of mpeg or a a C. Remember Youtube recommends a a C. You can also um make sure that the format is H 264. if you know the youtube starts recommending H 265, that will be an option in the new versions of premiere, I'm sure. And you can use that as well. But you want to make sure that you're using a compressed compressed co deck, for example, quick time. If you're on a Mac will probably be the default as a dot M O V file. That's just too much or too big rather for Youtube to handle. So, format H 264 preset. Youtube 10 P, choose your resolution, choose your bit rate and then make sure your audio is set to a a C. Again, if you have the pre set, you don't need to worry about this at all, click export and there it goes, We'll see you in the next one. Mm hmm.

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Exporting a Video - Settings Reccomendations

Exporting a Video - Settings Reccomendations

Lesson Info

33. Exporting a Video - Settings Reccomendations

Lessons

Introduction to YouTube Marketing

Why YouTube is Perfect for Marketers

The Direct Sale Funnel

The Soft Sales Funnel

The Email Marketing Funnel

Subscriber Sales Funnel

Ad Revenue Funnel

Promotion Funnel

Bonus lesson: Laying the groundwork for good design

Quiz - Chapter 2

Get More Views with Better SEO

Types of Videos to Make

Why Subscribers Matter & How to Get More

How to Add Links to Your Website

Calls to Action

Internal Linking

Quiz - Chapter 3

Types of YouTube Ads

The Quick and Easy Way to Create a YouTube Ad

Advanced YouTube Ads - Part 1

Advanced YouTube Ads - Part 2

Advanced YouTube Ads - Part 3

Advanced YouTube Ads - Part 4

Quiz - Chapter 4

Intro to Digital Marketing YouTube Lessons

Start Your Channel

Channel Art and Profile Icon

Channel Description and Links

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