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Lessons
Chapter 1: Introduction
1Introduction to YouTube Marketing
01:45 2Why YouTube is Perfect for Marketers
03:05Chapter 2: Youtube Marketing Funnels
3The Direct Sale Funnel
04:01 4The Soft Sales Funnel
04:25 5The Email Marketing Funnel
07:51 6Subscriber Sales Funnel
03:53Ad Revenue Funnel
06:03 8Promotion Funnel
01:14 9Bonus lesson: Laying the groundwork for good design
13:23 10Quiz - Chapter 2
Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing
11Get More Views with Better SEO
10:54 12Types of Videos to Make
06:37 13Why Subscribers Matter & How to Get More
06:33 14How to Add Links to Your Website
04:08 15Calls to Action
04:49 16Internal Linking
02:01 17Quiz - Chapter 3
Chapter 4: Youtube Ads
18Types of YouTube Ads
02:24 19The Quick and Easy Way to Create a YouTube Ad
15:00 20Advanced YouTube Ads - Part 1
09:58 21Advanced YouTube Ads - Part 2
05:53 22Advanced YouTube Ads - Part 3
05:03 23Advanced YouTube Ads - Part 4
05:39 24Quiz - Chapter 4
Chapter 5: Starting a Youtube Channel
25Intro to Digital Marketing YouTube Lessons
01:12 26Start Your Channel
02:01 27Channel Art and Profile Icon
08:08 28Channel Description and Links
04:35 29Featured Channels
01:49 30Customizing Your Channel
04:05 31Channel Trailer
03:35 32Channel Status and Features
02:17 33Exporting a Video - Settings Reccomendations
06:39 34Choose a Title
03:54 35Write Your Description
03:41 36Add Tags
03:35 37Create a Thumbnail
04:44 38Cards and End Screens
03:02 39Case Study - Analyzing One of Phil's Popular Videos
07:26 40YouTube Studio - Dashboard
03:23 41YouTube Studio - Videos Tab
04:02 42Quiz - Chapter 4
43YouTube Studio - Comments Tab
03:11 44YouTube Studio - Transcriptions and Copyright Tabs
08:35 45YouTube Studio - Monetization Tab
05:25 46YouTube Studio - Playlists
05:44 47YouTube Studio - Audio Library
01:46 48YouTube Studio - Settings
06:40 49Advanced Settings, Branding and Upload Defaults
10:58Chapter 6: Make Better Videos
50Intro to Video Production Courses
01:13 51Bonus lesson: What Type of Video Should You Make
02:47 52Bonus lesson: Plan Your Video
03:30Chapter 7: Conclusion
53Conclusion and Thank You
01:07Final Quiz
54Final Quiz
Lesson Info
Internal Linking
as I've mentioned before, building a strong brand is all about getting people to like, you know, and trust you. I've said this mantra over and over in this class, building a tribe of followers who will consume all of your content. One way to grow your own tribe is through internal linking on your website. This might look like linking to related articles on a blog post on Youtube. This looks a little different. But first, why is internal linking? Good linking to other videos will result in more views, building better fans that represent your brand and at the end of the day making more sales. So what does this actually look like on Youtube? It means adding links in the description using cards and end screens to link to other videos. Making references in a video. Talking about other videos that people might be interested in making use of playlists. A playlist on Youtube is a list of videos basically tagged by you that are related on video school online. I have playlists related to adobe, ...
premiere pro adobe after effects about photography, about video production. You can also put videos on multiple playlists. And the reason why this is a good idea is because some people will start watching a video from a playlist and when that video ends, it will automatically play the next video in that playlist. And of course, getting more views like this is good for your brand. Also not only do videos show up in search results, but playlists also show up in search results as well in the Youtube. Basic section of this course, you'll learn how to do all these things, add links to your description cards and screens how to use playlists. So if you're interested, you can skip ahead or wait to watch those sections. But this is just a quick video to talk about this idea of internal linking so that you can get viewers of your videos to watch even more content of yours.