5 Tips for Preparing Your Display
Lesson 19 from: Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your BusinessNicole Stevenson
5 Tips for Preparing Your Display
Lesson 19 from: Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your BusinessNicole Stevenson
Lessons
DAY 1
1Craft Shows Should be a Part of Your Business
13:22 2Introduction: How to Have a Successful Craft Show Experience
20:42 3Why You Should Be Doing Craft Shows
20:23 4Is Your Business Ready for a Craft Show?
25:33 5Now is the Time for Craft Shows
05:24 6Get Your Product Ready
30:22 7Branding Your Business
19:52Pricing Your Products
23:16 9Smaller Craft Shows & Unusual Venues
07:19 10Research Potential Shows
32:53 11Apply to a Craft Show
18:49 12Your Website & Online Presence
26:02 13Writing About Your Business
16:25 14Stellar Product Photos
15:26 15Preparation: Create a Task Timeline
10:28 16Marketing Before the Craft Show
05:14 17Recruit Craft Show Assistants
09:30 18Preparation: Packing Up Before the Show
09:51 195 Tips for Preparing Your Display
03:04DAY 2
20The Importance of Your Booth Display
10:12 21Booth Display: Where to Get Inspiration
06:10 22Brand Your Booth & Signage
19:32 23Utilize Your Booth Space
20:42 24Workshopping Booth Displays
29:20 25Keep Your Customer in Mind
09:26 26Engage with Your Customers
19:42 27Sell with Storytelling
14:52 28Craft Your Pitch
22:26 29Conquer Craft Show Obstacles
05:30 30Product Loss Prevention
19:22 31How to Handle Difficult Customers
23:47 32Strategies for Busy & Slow Shows
12:35 33Discounts & At-Show Marketing
22:52 34Celebrate After the Show
13:42 35Follow Up with Producers
07:58 36Connect with Customers
07:48 37Build Your Community
05:27 38Evaluate the Show
17:49 39Plan for the Next Craft Show
16:00Lesson Info
5 Tips for Preparing Your Display
Now we're going to talk about my top five under thirty dollar who's display items these are actually things I think are really important to keep in mind and then I have a physical item that goes along with each of them that I'm going teo you know, talk about the awesomeness of tomorrow so the first thing you want to think about is preparing for the unexpected were spent a lot of time tomorrow talking about preparing for the unexpected and rule playing you know what happens with that? I can do that or copycat a customer what happens? You know, when somebody's like hey baby at a craft show you know we're going we're going to talk about all these different scenarios well, you guys have never been picked up on it a craft show oh, no way eyes like the perfect place to meet checks yeah, yeah like people people go there trying to meet checks goes perfect place to meet chicks so we're gonna talk about preparing for the unexpected and there is one item that will really help you do that. We're g...
onna talk about versatility and long term storage most of us, you know, I don't know some of some of you guys probably have huge garage is but I don't and even if you do, who wants to waste their space doing, you know, storing their craft stuff this particular item that we're going to talk about is really easily branded so as your business changes your products change I've heard a lot from people that you know you make several different types of things you are changing this up so this item will grow and move as you grow and move it's very awesome on dh multiple configurations for various booth sizes so depending on if you have a small booth or a large with you're not like trapped in by your booth size ah next thing we really wanted work is very important as weight and size so when we're thinking about that packing in that long term storage but also when we're thinking about having to carry our stuff upstairs I've definitely done a show where the elevator's been broke you know, I've definitely done a show where it's rained the night before and the ground is uneven and I'm going across mud and you want o you know, think about that storage footprint and then we're gonna talk about customer comfort so really this is all about your customers rate so you want to make sure that when they're in your booth they're at ease their comfortable there not you want them to stay there as long as possible you know as long as it takes them two by two by what they need to buy on and they need to be able to you know, easily access your products and then we're going to talk about height and storage. So about really utilizing your utilizing your booth space and then also having your booth display items be multipurpose so that your, uh, making the most out of them.
Class Materials
Free Downloads
Bonus with Purchase
Ratings and Reviews
user-1b0a09
It was an awesome experience. I learned so much from Nicole. She is entertaining and so knowledgeable that I feel I left the show with soooooo much info. I loved being in the studio audience, I met so many great people, crafters and new friends I feel we all became one big support for each other. I am putting to good use everything I learned. I look forward to coming back to Creative Live for another learning experience. Craft Show Secrets taught me all the ins/outs of craft shows ...I'm excited for my next craft show. Time to Create!!!
Lisa Jones
Great Class! Full of practical information + tools about how to REALLY succeed doing shows. I have attended many a craft show and found an enormous amount of useful tips. I especially loved the bonus material! Thank you Nicole and Creative Live for keeping it real + FUN!!
a Creativelive Student
I've been growing my business successfully online for the last six years, but hadn't shown my work in person for a decade. As a refresher, I took Nicole's craft show class to be sure that I made the most of the time I would have in front of my customers. Because of the preparedness and mindset that I gained from Nicole's teaching, my show was a huge success. My interactions with the customers, producers, and other vendors were genuine and joyful, building a stronger foundation for future business and relationships. This course took the worry and stress off my shoulders so I could enjoy the opportunity that I had. Thanks, Nicole! Tamara Kraft Pithitude