Conquer Craft Show Obstacles
Lesson 29 from: Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your BusinessNicole Stevenson
Conquer Craft Show Obstacles
Lesson 29 from: Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your BusinessNicole Stevenson
Lessons
DAY 1
1Craft Shows Should be a Part of Your Business
13:22 2Introduction: How to Have a Successful Craft Show Experience
20:42 3Why You Should Be Doing Craft Shows
20:23 4Is Your Business Ready for a Craft Show?
25:33 5Now is the Time for Craft Shows
05:24 6Get Your Product Ready
30:22 7Branding Your Business
19:52Pricing Your Products
23:16 9Smaller Craft Shows & Unusual Venues
07:19 10Research Potential Shows
32:53 11Apply to a Craft Show
18:49 12Your Website & Online Presence
26:02 13Writing About Your Business
16:25 14Stellar Product Photos
15:26 15Preparation: Create a Task Timeline
10:28 16Marketing Before the Craft Show
05:14 17Recruit Craft Show Assistants
09:30 18Preparation: Packing Up Before the Show
09:51 195 Tips for Preparing Your Display
03:04DAY 2
20The Importance of Your Booth Display
10:12 21Booth Display: Where to Get Inspiration
06:10 22Brand Your Booth & Signage
19:32 23Utilize Your Booth Space
20:42 24Workshopping Booth Displays
29:20 25Keep Your Customer in Mind
09:26 26Engage with Your Customers
19:42 27Sell with Storytelling
14:52 28Craft Your Pitch
22:26 29Conquer Craft Show Obstacles
05:30 30Product Loss Prevention
19:22 31How to Handle Difficult Customers
23:47 32Strategies for Busy & Slow Shows
12:35 33Discounts & At-Show Marketing
22:52 34Celebrate After the Show
13:42 35Follow Up with Producers
07:58 36Connect with Customers
07:48 37Build Your Community
05:27 38Evaluate the Show
17:49 39Plan for the Next Craft Show
16:00Lesson Info
Conquer Craft Show Obstacles
We're going to talk about conquering our craft show obstacles right now this is at our patchwork show in long beach you can't actually see the rain coming down but you can probably guess that it was raining it's a little bit hard to see but my socks are actually soaked up until there and my shoes and the reason my pants are up is because they're completely soaked up toe up till here um this awesome rain jacket is broken is made out of basically paper but it's somehow kept the rain out but ripped as soon as I put it on it was kind of like a freak rainstorm that happened in the morning at that show I wasn't the on ly one that got, you know screwed up by that you know, our whole staff was messed up our vendors you know, that was really the hard part we had people with paper you know the rain was coming in sideways you know? We always look at the weather and stuff but sometimes whether it's just crazy weather luckily we had some vendors who we're very prepared and they share that preparati...
on with other vendors so they had, you know walls for their for their booth like tarp plastic walls for their booth invited other vendors to come in they had thermoses filled with coffee, you know they had extra tarps to cover up other vendor stuff somebody made a target run and went out and got us all, uh, galoshes or whatever they're called yeah eso other people's preparation made us made us more comfortable, so I'm just going to back up for a second I want to talk talk to you guys about what has thrown you for a loop at a craft show that was something that threw me for a loop was that was that crazy crazy weather? So what has thrown you for a loop? But I'd love to hear from our audience online to sti c very first crap show very firm very first oh my god, it was in a beautiful part but it was on a hill so it was the first time I ever set up a pop up tent, the table everything so everything was kind of sloping, so you have to get bricks and like my table up on one side, so everything didn't I kind of lean to the side, so that threw me for a loop, especially from my first show. Yeah, I definitely had that happen before where there's uneven ground at an outdoor show that's on grass and if you have a rolling rack, you know one of those metal racks here closer on definitely had to try to make a little stopper so it doesn't go rolling down the hill that's one of the reasons remember we talked about zip ties that's one of the zip ties things so I zip tied it to my to my tent leg toe hold it in place um any other things that have thrown anybody for a loop a craft show my first one I brought my tent and I didn't know you had to bring weights or anything for your tent and I guess the wind came up my dark went flying so likely some of the people can and some of the neighbor vendors came and helped me tar pit down and I learned real quick always keeps something heavy with ur water I keep water jugs empty with me now and then I feel him up when I get there now yeah I love you using using that is as weight as a way water jugs anybody else have these moving your tent or your booth after it's partially set up are fully set up is that having to move it because the producers are putting you to a different area sometimes it's a producer sometimes it's uh whether sometimes it's another vendor um but I've had to do that a few times it's always a little bit to shoveling you're like halfway undone and I mean so yeah you have to start all over again yeah or or you get a rally you know rally the people who are willing to help to just carefully and gently you know move what you have already done because it is time sensitive. Yeah, I've found that we've had to do do that before as producers, we always move the vendor so we get our crew and everybody grabs a thing especially it's a big bummer once they're set up like this, you know, we've got everybody on table we take off the fragile stuff when we pick and we pick it up. Um scorpio from online says she was at a show during a storm where the one who's blowing so hard it was blowing canopies over even with the weights. Our secret tree house says other people not weighing their tents down properly so they use cinder blocks, etcetera and it almost flipped over into there's a swell that could be really dangerous too. So, um we had another another show there we had a really bad winds win this situation. There was no rain, it was just wind, but it was actually, you know how strong a tent is and I love easy up easy up tents. They're just regular so sturdy and they have a great life. I'm warranty, I think it's a lifetime warranty, but, um these tents crumbled, you know, people had like cheaper tents and the wind was so strong that they just like, crumbled it was just it was just insane, yeah yeah, I went to a show that was kind of an afternoon show, but it went until about seven o'clock or eight o'clock at night. I didn't have any lights, and there was no lights at the venues. So when the sun went down, I mean, I was completely in the dark and my tent. Yeah, that was that was a shock. Yeah, so that's, like assessing that venue ahead of time, thinking about, you know, thinking about that.
Class Materials
Free Downloads
Bonus with Purchase
Ratings and Reviews
user-1b0a09
It was an awesome experience. I learned so much from Nicole. She is entertaining and so knowledgeable that I feel I left the show with soooooo much info. I loved being in the studio audience, I met so many great people, crafters and new friends I feel we all became one big support for each other. I am putting to good use everything I learned. I look forward to coming back to Creative Live for another learning experience. Craft Show Secrets taught me all the ins/outs of craft shows ...I'm excited for my next craft show. Time to Create!!!
Lisa Jones
Great Class! Full of practical information + tools about how to REALLY succeed doing shows. I have attended many a craft show and found an enormous amount of useful tips. I especially loved the bonus material! Thank you Nicole and Creative Live for keeping it real + FUN!!
a Creativelive Student
I've been growing my business successfully online for the last six years, but hadn't shown my work in person for a decade. As a refresher, I took Nicole's craft show class to be sure that I made the most of the time I would have in front of my customers. Because of the preparedness and mindset that I gained from Nicole's teaching, my show was a huge success. My interactions with the customers, producers, and other vendors were genuine and joyful, building a stronger foundation for future business and relationships. This course took the worry and stress off my shoulders so I could enjoy the opportunity that I had. Thanks, Nicole! Tamara Kraft Pithitude