Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business
Nicole Stevenson
Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business
Nicole Stevenson
Lessons
DAY 1
1Craft Shows Should be a Part of Your Business
13:22 2Introduction: How to Have a Successful Craft Show Experience
20:42 3Why You Should Be Doing Craft Shows
20:23 4Is Your Business Ready for a Craft Show?
25:33 5Now is the Time for Craft Shows
05:24 6Get Your Product Ready
30:22 7Branding Your Business
19:52Pricing Your Products
23:16 9Smaller Craft Shows & Unusual Venues
07:19 10Research Potential Shows
32:53 11Apply to a Craft Show
18:49 12Your Website & Online Presence
26:02 13Writing About Your Business
16:25 14Stellar Product Photos
15:26 15Preparation: Create a Task Timeline
10:28 16Marketing Before the Craft Show
05:14 17Recruit Craft Show Assistants
09:30 18Preparation: Packing Up Before the Show
09:51 195 Tips for Preparing Your Display
03:04DAY 2
20The Importance of Your Booth Display
10:12 21Booth Display: Where to Get Inspiration
06:10 22Brand Your Booth & Signage
19:32 23Utilize Your Booth Space
20:42 24Workshopping Booth Displays
29:20 25Keep Your Customer in Mind
09:26 26Engage with Your Customers
19:42 27Sell with Storytelling
14:52 28Craft Your Pitch
22:26 29Conquer Craft Show Obstacles
05:30 30Product Loss Prevention
19:22 31How to Handle Difficult Customers
23:47 32Strategies for Busy & Slow Shows
12:35 33Discounts & At-Show Marketing
22:52 34Celebrate After the Show
13:42 35Follow Up with Producers
07:58 36Connect with Customers
07:48 37Build Your Community
05:27 38Evaluate the Show
17:49 39Plan for the Next Craft Show
16:00Class Description
Selling at craft fairs is a big investment of time, money, and resources – it’s also one of the most powerful venues a crafter has for getting products in front of people. In Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business, Nicole Stevenson teaches you everything you need to know about working the craft fair circuit.
Craft shows are complex affairs. From the application, to the preparation, to the actual hustle there are many variables to plan and prepare for. Nicole has been a vendor at over 300 craft shows and produced over 40 – in this class she'll help crafters make informed, strategic decisions about where to invest their time and effort.
You’ll learn how to:
- Find and apply to the right show
- Develop your “look” using basic branding
- Prepare for shows with products, checklists, staff, and a pitch
- Merchandise and display products for maximum effect
- Deal with pricing, permits, and taxes
Nicole will offer insights on troubleshooting common challenges so you aren’t left in the lurch without the equipment or information you need to do a great job. You’ll also learn strategies for keeping in touch with customers and building relationships with event producers that last long after the show ends.
The world of craft fairs is complex and it is not always easy finding the right match. Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business makes the process of finding your perfect fit as stress-free and fun as possible.
Class Materials
Free Downloads
Bonus with Purchase
Ratings and Reviews
user-1b0a09
It was an awesome experience. I learned so much from Nicole. She is entertaining and so knowledgeable that I feel I left the show with soooooo much info. I loved being in the studio audience, I met so many great people, crafters and new friends I feel we all became one big support for each other. I am putting to good use everything I learned. I look forward to coming back to Creative Live for another learning experience. Craft Show Secrets taught me all the ins/outs of craft shows ...I'm excited for my next craft show. Time to Create!!!
Lisa Jones
Great Class! Full of practical information + tools about how to REALLY succeed doing shows. I have attended many a craft show and found an enormous amount of useful tips. I especially loved the bonus material! Thank you Nicole and Creative Live for keeping it real + FUN!!
a Creativelive Student
I've been growing my business successfully online for the last six years, but hadn't shown my work in person for a decade. As a refresher, I took Nicole's craft show class to be sure that I made the most of the time I would have in front of my customers. Because of the preparedness and mindset that I gained from Nicole's teaching, my show was a huge success. My interactions with the customers, producers, and other vendors were genuine and joyful, building a stronger foundation for future business and relationships. This course took the worry and stress off my shoulders so I could enjoy the opportunity that I had. Thanks, Nicole! Tamara Kraft Pithitude