Lessons
Intro to Branding
1An Intro to Branding
04:54 2Why do we need branding
04:05 3Neuroscience and branding
05:23 4Negative Communication
02:53 5Your Brand Checklist
00:39The Purpose of a Target Audience
6The Purpose of a Target Audience
04:06Researching Your Target Audience
08:00 8Creating the Target Audience Persona
10:06 9Quiz: Chapters 1 & 2
What is a USP
10What is the USP
03:49 11Brand Matrix Creation
03:21 12Creating the USP
13:33 13Successful USPs Case Studies
07:56 14Testing the USP
06:11 15Quiz: Chapter 3
What is a Brand Story
16What is a Brand Story- Why do I need it
03:47 17Brand Story Case Studies
06:26 18Creating a Brand Story
02:21Turning Your Brand Strategy Into Design
19Turning Brand Strategy into Brand Design
04:50 20Important Brand Elements Logo, Color, Typography
11:28 21Finding the right Pro
08:43 22Next Steps
02:06 23Print Collateral + Digital Collateral
00:51 24Conclusion
01:57 25Quiz: Chapters 4 & 5
Final Quiz
26Final Quiz
Lesson Info
Next Steps
next steps in this lesson, I'll talk to you guys all about the next steps after you have those three core brand elements after you have the core elements of your brand, the logo typography and the color palette you are then ready to start finding the other touch points. You need remember guys, a touch point is any point of contact between a buyer or a seller. What touch points do I need to figure out what touch points you need, Find someone in your business or industry that you look up to and see what kinds of touch points they have as an example. Maybe you're selling skin care and you want to look at lush. When we examine lush, we see that they have their core bread elements which are logo typography and color palette in place. We then look to see what other touch points they have in place that help the customer see and feel their difference. So some of luscious touchpoints are a great website that displays their difference and communicates their unique selling proposition. They also ...
have great package design and stickers to indicate freshness and quality. They have fun branded names for each product and they also have really cool mailers and magazines for marketing. They also have a fun social media, quirky products and fun copyrighting. Take some time to look at a brand in your industry and see what kind of touch points they're using as an example so that you can figure out what kinds of touch points you will need to execute your difference. You will also find the touch points in the checklist. This will help you decide what kind of collateral you need to get started. Examples of touch points you can buy on fiber are graphic design, which includes package design, brochures, business cards, banner ads, web design, t shirts and more digital marketing, which would be email marketing, SEO video marketing and social media writing and content. You would get website content, product descriptions and even sales, copy, video and animation includes things like product photography, video editing and even video ads under programming and tech. You can find touchpoints like Wordpress, website development, e commerce, mobile apps and more so take a look of brands just like yours and see what kinds of touch points they're using to use as an example for your brand.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Malik Muzamil
Haylee Powers' "Brand Strategy And Design For Small Businesses" is a must-try. Highly recommended! 👍🌟 Plus, she looks absolutely gorgeous💕. The conversational tone and practical advice make it a game-changer for small businesses.
Student Work
Related Classes
Branding