Lessons
Intro to Branding
1An Intro to Branding
04:54 2Why do we need branding
04:05 3Neuroscience and branding
05:23 4Negative Communication
02:53 5Your Brand Checklist
00:39The Purpose of a Target Audience
6The Purpose of a Target Audience
04:06Researching Your Target Audience
08:00 8Creating the Target Audience Persona
10:06 9Quiz: Chapters 1 & 2
What is a USP
10What is the USP
03:49 11Brand Matrix Creation
03:21 12Creating the USP
13:33 13Successful USPs Case Studies
11:36 14Testing the USP
06:11 15Quiz: Chapter 3
What is a Brand Story
16What is a Brand Story- Why do I need it
03:47 17Brand Story Case Studies
06:26 18Creating a Brand Story
02:21Turning Your Brand Strategy Into Design
19Turning Brand Strategy into Brand Design
04:50 20Important Brand Elements Logo, Color, Typography
11:28 21Finding the right Pro
08:43 22Next Steps
02:06 23Print Collateral + Digital Collateral
00:51 24Conclusion
01:57 25Quiz: Chapters 4 & 5
Final Quiz
26Final Quiz
Lesson Info
Negative Communication
negative communication in this lesson, I will teach you guys about unintentional branding, Everything you put out into the world is a reflection of your brand and you must learn to communicate correctly to your target audience through their subconscious because the brain is always taking in information on a subconscious level. We must pay attention to the things that we may be doing with our brands that are not intentional. Everything needs to be concise and intentional. Believe me, I know that there's a lot of work, but we will take some time in class to break it all down for you. Most business owners are putting everything they have into their business and branding endeavors. They just lack some simple education. Bad branding is unintentional, but that doesn't stop it from driving your customers away. Everything is branded, whether it's been intentionally branded or not. Your customer will always walk away with a perception and a gut feeling about who you are, even if you haven't got...
ten around to picking out that perfect color palette or communicating your brand strategy to them. Branding works like first impressions, we brand and categorize people by their shoes, the band t shirts, they're wearing the way they talk, their hairstyles or tattoos, even what they order at the bar. It is the same with brands as the consumer. We create a story in our subconscious about a company, even if they haven't told us what the story is. We do this by picking up on visual elements, their tone of voice, their customer service and their product. Our minds when unguided can create a story about the brand in our subconscious through visual and emotional cues. This is a technique our brains used to categorize and package things in order to understand them better. Perhaps you are selling professional business coaching services, I may go to your website and see a pixelated logo, cheesy stock images and unclear messaging on the website. What kind of gut feeling do you think your customer is getting when they are on this website? Do you think they will feel confident hiring someone who is selling their business services but doesn't quite look like they can afford a proper headshot? The problem with this scenario is that it's all too common. This business coaches creating a brand, even if they haven't taken the time to think through each piece, even though they have not intentionally sat down to determine what their brand should be, they are branded and their current brand is communicating to our subconscious in a very bad way. Even if this coach is highly qualified, we cannot feel it immediately, which results in us passing them by the brand is giving the potential customer the gut feeling of unprofessionalism and carelessness through their touch points. Remember a touch point is any point of contact between a buyer and a seller. Everything you do through your brand needs to be concise and intentional in order to create a positive gut feeling, I will give you guys a brand checklist in the next lesson to complete as we continue on, so let's get started.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Malik Muzamil
Haylee Powers' "Brand Strategy And Design For Small Businesses" is a must-try. Highly recommended! 👍🌟 Plus, she looks absolutely gorgeous💕. The conversational tone and practical advice make it a game-changer for small businesses.
Student Work
Related Classes
Branding