Lessons
Intro to Branding
1An Intro to Branding
04:54 2Why do we need branding
04:05 3Neuroscience and branding
05:23 4Negative Communication
02:53 5Your Brand Checklist
00:39The Purpose of a Target Audience
6The Purpose of a Target Audience
04:06Researching Your Target Audience
08:00 8Creating the Target Audience Persona
10:06 9Quiz: Chapters 1 & 2
What is a USP
10What is the USP
03:49 11Brand Matrix Creation
03:21 12Creating the USP
13:33 13Successful USPs Case Studies
07:56 14Testing the USP
06:11 15Quiz: Chapter 3
What is a Brand Story
16What is a Brand Story- Why do I need it
03:47 17Brand Story Case Studies
06:26 18Creating a Brand Story
02:21Turning Your Brand Strategy Into Design
19Turning Brand Strategy into Brand Design
04:50 20Important Brand Elements Logo, Color, Typography
11:28 21Finding the right Pro
08:43 22Next Steps
02:06 23Print Collateral + Digital Collateral
00:51 24Conclusion
01:57 25Quiz: Chapters 4 & 5
Final Quiz
26Final Quiz
Lesson Info
Conclusion
conclusion. Alright guys, by now, you know how important it is to have a compelling brand strategy and brand design. Remember steve Forbes said that your brand is the single most important investment you can make in your business. Remember developing a solid brand, make selling easier without branding, you are constantly trying to make a case as to why someone should buy from you, you should have everything you need to begin to position your brand in the marketplace, You've learned all about your target audience, creating a brand matrix, developing your USP and you've learned how to create a compelling brand story. You've also learned the importance of tone words, color typography and logo design as well as choosing collateral, that brings your strategy to life. Congratulations guys, You've done such a great job of digging into your brand and learning to differentiate in the marketplace, I assure you everything you put into your brand will come back to you, I want to encourage you to k...
eep investing in your brand. After all it is a living and breathing thing. Remember everything you put out, there is a reflection of your brand strategy and brand design, so remain consistent branding is a long term investment, but you always get back what you put in the more time you spend getting your brand design aligned with your strategy, the better off you will be in a crowded marketplace. Remember there are so many amazing fiber sellers online, you can either go to fiber or fiber pro to find the right individual to execute your design. Thank you guys so much for taking time to sit down and learn with me. If you have questions, you can email me at Haley at bad bitch branding dot com, and you can also find my hospitality branding company Romeo Online as well at www dot Romeo branding dot com. I cannot wait to see your brands out there guys. Good job.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Malik Muzamil
Haylee Powers' "Brand Strategy And Design For Small Businesses" is a must-try. Highly recommended! 👍🌟 Plus, she looks absolutely gorgeous💕. The conversational tone and practical advice make it a game-changer for small businesses.
Student Work
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Branding