Brand Strategy and Design for Small Businesses
Haylee Powers
Lessons
Intro to Branding
1An Intro to Branding
04:54 2Why do we need branding
04:05 3Neuroscience and branding
05:23 4Negative Communication
02:53 5Your Brand Checklist
00:39The Purpose of a Target Audience
6The Purpose of a Target Audience
04:06Researching Your Target Audience
08:00 8Creating the Target Audience Persona
10:06 9Quiz: Chapters 1 & 2
What is a USP
10What is the USP
03:49 11Brand Matrix Creation
03:21 12Creating the USP
13:33 13Successful USPs Case Studies
07:56 14Testing the USP
06:11 15Quiz: Chapter 3
What is a Brand Story
16What is a Brand Story- Why do I need it
03:47 17Brand Story Case Studies
06:26 18Creating a Brand Story
02:21Turning Your Brand Strategy Into Design
19Turning Brand Strategy into Brand Design
04:50 20Important Brand Elements Logo, Color, Typography
11:28 21Finding the right Pro
08:43 22Next Steps
02:06 23Print Collateral + Digital Collateral
00:51 24Conclusion
01:57 25Quiz: Chapters 4 & 5
Final Quiz
26Final Quiz
Class Description
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Create a stand-out brand strategy and design that will make a lasting impact.
- Understand how to leverage the power that the subconscious mind plays in branding.
- How to avoid negative or unintentional branding.
- Thoroughly research and create your target audience from scratch.
- Identify, describe and test your unique selling point.
- Create an exciting brand story that immediately engages an audience.
- Turn your brand strategy into a professional, attention-grabbing brand design.
ABOUT HAYLEE'S CLASS:
A successful brand pays attention to how every part of a company works together to create a certain image. Branding is a mixture of art and science - rational yet creative and backed by science yet exploding with passion and excitement. Your brand needs to tell a story that your customer can relate to, believe in and commit to supporting time and time again.
In this fundamentals class, you will learn how to create a compelling brand that brings in a significant profit. You will get a solid introduction to key branding principles and strategies, learn how to research and define target audiences, write a moving brand story and drive the design process for your brand’s unique identity. Start this course today to ensure that your brand leaves a long-lasting impact on your target audience!
WHAT YOU WILL LEARN:
- How to evoke emotion in a customer through powerful branding
- The science that backs up the need for compelling branding and design
- How to ensure that every aspect of your brand is intentionally aligned with your vision
- The purpose and importance of having a target audience
- How to identify and create your unique brand matrix
- How to write about your brand’s story in a concise and compelling way
- How to navigate all of the essential brand elements like logo, color and typography
WHO THIS CLASS IS FOR:
- Business owners wanting to enhance their brand
- Freelancers wanting to add Brand Strategy and Design to their skillset
- Marketing and brand managers looking for a firm grasp of branding essentials
- Web programmers, designers, front end and full stack developers wanting to diversify their skills
- Anyone wanting to start a professional career in the world of branding
- Digital nomads looking for work that they can do from anywhere in the world
- All levels of experience
SOFTWARE USED:
Adobe Photoshop CC
ABOUT YOUR INSTRUCTOR:
Haylee is an Emmy award-winner specializing in brand strategy and design. She is the creative director and owner of two different brand strategy and design studios focusing on influential small businesses, hospitality brands and restaurants.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Malik Muzamil
Haylee Powers' "Brand Strategy And Design For Small Businesses" is a must-try. Highly recommended! 👍🌟 Plus, she looks absolutely gorgeous💕. The conversational tone and practical advice make it a game-changer for small businesses.
Student Work
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