Print Collateral + Digital Collateral
Lesson 23 from: Brand Strategy and Design for Small BusinessesHaylee Powers
Print Collateral + Digital Collateral
Lesson 23 from: Brand Strategy and Design for Small BusinessesHaylee Powers
Lessons
Intro to Branding
1An Intro to Branding
04:54 2Why do we need branding
04:05 3Neuroscience and branding
05:23 4Negative Communication
02:53 5Your Brand Checklist
00:39The Purpose of a Target Audience
6The Purpose of a Target Audience
04:06Researching Your Target Audience
08:00 8Creating the Target Audience Persona
10:06 9Quiz: Chapters 1 & 2
What is a USP
10What is the USP
03:49 11Brand Matrix Creation
03:21 12Creating the USP
13:33 13Successful USPs Case Studies
07:56 14Testing the USP
06:11 15Quiz: Chapter 3
What is a Brand Story
16What is a Brand Story- Why do I need it
03:47 17Brand Story Case Studies
06:26 18Creating a Brand Story
02:21Turning Your Brand Strategy Into Design
19Turning Brand Strategy into Brand Design
04:50 20Important Brand Elements Logo, Color, Typography
11:28 21Finding the right Pro
08:43 22Next Steps
02:06 23Print Collateral + Digital Collateral
00:51 24Conclusion
01:57 25Quiz: Chapters 4 & 5
Final Quiz
26Final Quiz
Lesson Info
Print Collateral + Digital Collateral
print and digital collateral. In this lesson, we will briefly cover print and digital collateral. You will most likely need both to have a well rounded brand. What kind of brand do you have? Are you a brand that exists solely online or do you have a brick and mortar shop? This question will help you determine what kinds of collateral you need. The most important pieces of collateral for any brand is one, a business card and to a website, once you have these two things, you are ready to evaluate your next pieces of collateral. For example, if you have a spa, you made it a brochure with your services. If you have an online t shirt shop, you probably need a great instagram for your customers to find you on. If you are an event planner, you may need an amazing video edited for your website and adds the process of finding the right collateral is actually different for every brand. So remember to look at a brand in your industry and see what they're doing as an example.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Malik Muzamil
Haylee Powers' "Brand Strategy And Design For Small Businesses" is a must-try. Highly recommended! 👍🌟 Plus, she looks absolutely gorgeous💕. The conversational tone and practical advice make it a game-changer for small businesses.
Student Work
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Branding