Lessons
Intro
1Intro - Technical SEO
01:40What is Technical SEO?
2Definition and History
03:25 3Why It Matters
01:24 4Core Components
01:45 5Results + KPIs
01:26 6Goal Setting
00:39What is Technical SEO? - Quiz
Tools
8Overview + Getting Ready
00:41 9Google Search Console
04:20 10Screaming Frog
06:11 11Tools - Quiz
How to Approach a Client
12Questions + Brief
01:05 13Competitive Overview
03:53 14Mini Audit
02:24 15How to Approach a Client - Quiz
How to Perform an Audit (Part 1)
16Sitemaps
04:59 17Robots.txt
02:44 18HTTPS
02:08 19Broken Pages
05:55 20Duplicate Content
02:10 21Mobile Friendliness
07:44 22Performing an Audit (PART 1) - Quiz
How to Perform an Audit (Part 2)
23Metadata + Header Tags
02:39 24Image Optimization
01:37 25Schema Markup
04:57 26Social Tags
01:57 27Performing an Audit (PART 2) - Quiz
Outro
28Summary - SEO Course
00:33Final Quiz
29Final Quiz
Lesson Info
Why It Matters
much of the conversation around SEO and marketing in general focuses on content, but without a healthy site that can be easily navigated and understood by search engine bots, All the creation of this content will be useless because no one will ever see it. Technical. SeO is about visibility. The fewer errors you have on the site, the higher its visibility will be. Another important component of SEO is usability. The website's technical soundness ultimately dictates whether a user can properly access the site before they even begin navigating. Once the user has reached a site, we want to both keep them there and guide them easily to the content that they're looking for. So, for example, If someone is on a fashion website and they click on a link for handbags but they receive a 404 error message. they're likely not going to stay on the site. However, if they do try to give it another go and the next page is taking a long time to load, then they're likely not going to return to the site. ...
So because of this technical S C. O. Should be both the first and last part of building a website, checking all the boxes in the beginning of the build of a website will save a ton of time, money and hassle in the future. It will also give the website the best chances of success, just like people, it's hard to change google's mind after its first impression. So next we'll go over the poor components of S. C. OO
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Jazzy Expert
Great experience..!!!