Lessons
Intro
1Intro - Technical SEO
01:40What is Technical SEO?
2Definition and History
03:25 3Why It Matters
01:24 4Core Components
01:45 5Results + KPIs
01:26 6Goal Setting
00:39What is Technical SEO? - Quiz
Tools
8Overview + Getting Ready
00:41 9Google Search Console
04:20 10Screaming Frog
06:11 11Tools - Quiz
How to Approach a Client
12Questions + Brief
01:05 13Competitive Overview
03:53 14Mini Audit
02:24 15How to Approach a Client - Quiz
How to Perform an Audit (Part 1)
16Sitemaps
04:59 17Robots.txt
02:44 18HTTPS
02:08 19Broken Pages
05:55 20Duplicate Content
02:10 21Mobile Friendliness
07:44 22Performing an Audit (PART 1) - Quiz
How to Perform an Audit (Part 2)
23Metadata + Header Tags
02:39 24Image Optimization
01:37 25Schema Markup
04:57 26Social Tags
01:57 27Performing an Audit (PART 2) - Quiz
Outro
28Summary - SEO Course
00:33Final Quiz
29Final Quiz
Lesson Info
Intro - Technical SEO
I like sc oh because you get to use a lot of different parts of your brain. The payoff of getting a lot more traffic to a client site is really satisfying. My name is kelly Murphy and I live in Brooklyn new york. I currently serve as the search director at Publicist new york. I oversee the search team there and we work on a broad range of different types of clients, creating the search strategy for fashion brands, technology brands and food and beverage brands. I've been working in S. C. O. For seven years now and I've been able to double traffic and engagement metrics for some of my biggest clients in this course, you'll learn the fundamentals of Technical SEO which include how to approach a client, how to perform a competitive analysis and how to do a comprehensive technical SEO audit. This will help you because right now is one of the most coveted skill sets in the marketplace and knowing Technical SEO in particular will give you a huge competitive advantage. There are five sections...
in this course. The first one, what is technical S. C. O. Overviews the background of Technical SEO and sets goals for the rest of the course. The second one, tools, explains free resources that we can use for each of these Technical SEO tasks. In the third one, how to approach a client, we develop a brief, do a competitive analysis and do a mini audit of a site And in sections four and 5 we learn how to perform an audit. I'm really excited to work with fiber because I think their mission is awesome to change the future of work. Thanks again for taking this course. Let's get started.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Jazzy Expert
Great experience..!!!