Turn Your Service Into a Product
Tara McMullin
Lessons
From Your Process To Your Product
1Class Introduction
07:39 2Change How You Think About Your Business
20:55 3The Profit in the Process
18:22 4What is an Asset?
21:10 5Set a Different Goal
34:13 6Name Your Unfair Advantage
40:58 7Document Your Client Intake Process
45:38Identifying What You're REALLY Selling
28:46 9Create Your Process Plan
43:58 10Apply Your Unfair Advantage
28:27Build to Sell
11Build to Sell
26:30 12Observe What Matters in Your Customer's World
42:16 13Identify & Engage the Opportunities
16:30 14Test Your Response
34:13 15Describe the Transformation
31:02 16Find & Test Your Key Insight
38:57 17Bulid to Sell (Part Deux)
45:15 18Price Your Product
1:00:15 19Make Your Offer
24:51Automate and Grow
20Gather Feedback
34:33 21Iterate, Reposition, Differentiate
25:18 22Create the Ideal Customer Experience
14:16 23Identify What Your On-Boarding System Needs
14:22 24Analyze System Needs & Solve Customer Problems
36:25 25Automate Your On-Boarding Process
27:08 26Get Attention
39:52 27Get Commitment
35:06 28Get Buy In
31:56 29Get the Sale
46:39Class Description
Typically, when you sell a service, you have work more to earn more – and that can be exhausting. Find out how you can stop trading time for money in Turn Your Service Into a Product with Tara Gentile.
In this comprehensive class, you’ll find out exactly what it takes to transform your process into a product, program, book, or class you can sell.
- Use previous client work to develop your focus
- Create a process plan from work you’ve done in the past
- Discover what’s important to the people who matter most
- Identify your must-have components — and edit out the rest
- Develop a prototype and package it
- Create a sales and marketing plan
Turn Your Service Into a Product with Tara Gentile is for business owners who deliver a service and are ready to make more money, serve more customers, enjoy more free time, and cultivate influence in their industry.
Whether you are a designer, coach, developer, therapist, doctor, writer, or consultant (or pretty much anything else you can think up), this class will help you earn more money while working less, by transforming your process, methodology, or ideas into products and programs you can can sell, at scale.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Mel
I love Creativelive and I watch a lot of good classes, but this course is mind blowing, I can´t explain how much Tara makes me rethink my business, and how this class clears up what are the right things to do to grow my business. This is especially important as I am a sole propriator and at times I am just completely lost about what to do. I love love love this course, and to be honest, the course worths so much more than what it is priced. Thank you Tara and Creativelive!
user-651608
It was a great experience, thank you Tara! I have watched and own other classes. This feels to me like some kind of broadening of knowledge every time with you. It has been very inspiring 3 days. My service is not a product yet but on the way to become. Great people in studio, too.
Gloria Roheim McRae
Ever wondered about the roadmap to creating VALUE in your products? This Creative Live houses that roadmap. I just finished three full days doing this training and can say that it's Tara's best yet, and that my business in 2016 will not be the same because of it. We will be better connected to our customers needs, we'll have content that transforms their lives (for free), and as business owners we now have the toolkit to sell our products more consistently. Thank you CL and Tara Gentile for this gift. You make small business dreams come true.