the second part that you want to measure is how are your efforts aligning to your business goals? Remember you're starting a community around the product brand service a feature and we want to make sure that all of those community efforts and your community is really helping you achieve your business goals. These metrics tend to live outside of facebook, outside of the group insects and they tend to live in google analytics in your crm or other software tools that you're gonna be using to measure the success and all of that effort coming from your online community. So what are the most common metrics? I like to use the measure of success of my community as it relates to the business. Remember we've talked about goals in the previous lessons in this case, in this example, we're talking about building loyalty from customers by increasing 5000 revenues in this quarter. This month, your metrics should always be aligned with your business goals. In this case, if your main goal was to increa...

se revenue, then you should be measuring how much reverend actually generating, you know, as part of all these efforts that I'm putting into my community. And so I like to split my measurement when it comes to outside of your community into three buckets and it's pretty simple and it comes down to a funnel, just like you have a funnel for an online business, the first part or the first bucket is gonna be your traffic. How much traffic are you generating from your community from all these links? Post content that you're building and engaging and, and people are interacting, how much of that, you know, engagement is actually generating traffic to your website and how many people are actually visiting the second bucket is leads. How many people are actually signing up for a product, downloading a guide, you know, something that I'm pushing out into the community so that they can actually get a lot of value as well or, or just sign up and get their contact information. Remember leads could be appointments, it could be anything that is getting you closer to that goal, whether it's a guide, a download or an appointment in the third and last bucket, I think its sales and this is the most important one is, you know, from people that visited your traffic that your website through traffic, you generate those leads, how many actually converting into sales into your ultimate goal, which is revenue. Remember a lot of the effort that you're building with your community is revenue. So keep in mind those three buckets when it comes to traffic lead sales as the main metrics that you want to measure for your community retention. I would say it's an extra one. If you can actually measure how are you retaining customers, how are you bringing them back? This could be through exclusive offers that you're, that you're, you know, pushing through your, the content in your facebook group. There's other ways, but the most important ones are traffic leads sales, everything that you're pushing and you're measuring outside of your facebook group. So keep track of your community is vital, especially it's gonna help you make better decisions whether you're moving in the right direction and things are just working, not just on content but also on the impact that all of your efforts are having on your community and on your business. Try to spend at least one hour every month on going through metrics, going through all of these different insights. They're going to help you align your resources, your time, your team, your efforts into really pushing and moving in the right direction. In the next chapter, I want to go over and show you the official certification, the facebook blueprint Community management certification. That can help you as well whether you're a freelancer, a community manager and someone looking to help other businesses become community managers or online leaders and manage facebook groups.

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Diego Rios

Facebook Marketing Expert and founder of Markeko. Diego has built and grown the largest global online community of more than +25,000 digital marketers.

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Mohammad Murad

Great information. Thanks a lot.

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Measure How Your Community Is Aligning With Your Business Goals

Measure How Your Community Is Aligning With Your Business Goals

Lesson Info

29. Measure How Your Community Is Aligning With Your Business Goals

Lessons

Introduction To Building An Online Community With Facebook Groups

Exercise

What Are Your Community Goals, Key Results And Activities

Why Are You Starting A Community

Who Is Your Audience And How To Define It

How To Build Community Goals, Key Results And Activities

Quiz Chapter 2

Exercise

How To Create Your Facebook Group

How To Name Your Facebook Group

Introduction to Facebook Groups

Quiz Chapter 3

Using Topics And Guides To Answer Your Questions

Build Content That Engages With Your Community

Engage With Your Community Members And Be Active

How To Build A Content Strategy For Your Community

Quiz Chapter 4

Golden Rules Of A Thriving Community

What Are Your Guiding Principles And Rules

Welcome New Members

How To Moderate Conversations Among Members And Manage Conflict

How To Use Questions To Build An Email List And Understand Your Community Better

Quiz Chapter 5

How To Monetize Your Community

How To Grow Your Community

How To Filter New Members To Qualify New Members Requests (5;12)

Quix Chapter 6

Metrics And Reports To Measure Your Facebook Groups