The 3 Main Types of Landing Pages and How To Use Them Effectively
how to design fans And welcome back in this lecture, we're gonna talk about the three main types of landing pages. Why? Because the most common question that I get at the agency is what landing page should I send my traffic too? I'm running a PPC campaign and SEO campaign, a social media campaign, content, marketing campaign and inbound campaign. Should I build a dedicated landing page? Should I be sending my traffic to a separate micro site? Should I be sending people to my home page? Oh my God, my homepage, terrible idea. Not such a bad idea after all. In many cases. So just relax. Should I send it to a product category page? A product page? Contact page. My maps page. Alright. There's no answer. Depending on what the goal of the marketing campaign is. Will determine the right type of page for you to send the traffic too. What's important and what I want to cover in this lecture are just the defining characteristics of the three different types of three different primary types of lan...